Blog

Do You Have A Testing Process?
How Does Software Testing Work?

Software Testing checks that software or application does what it is supposed to do. The advantages of testing include avoiding defects, reducing development costs, and improving the performance of your software.

Why is Software Testing Necessary?

Software testing is an essential aspect of the software development life process. It involves verifying and validating the functionality, performance, and security of a software application or system to ensure that it qualifies the requirements and specifications of the intended user.

What is the Importance of Testing?

Let's look at the benefits of software testing in the software development life cycle:

Testing should be started in the early stages of the SDLC (Software Development Lifecycle), if testing is not done in the early stages, then the cost of defect resolution is high, and defects are found in the later stages.

In today's competitive market, only a quality product survives for a long time, so application testing is essential in the SDLC to ensure they produce a good quality product.

Testing is essential as its software application cannot be debugged.

The most important thing about testing is that the development environment is different from the test environment, and the testing done in the test environment is similar to the production environment.

Risks of Not Doing Software Testing:

Here are some common pitfalls of not correctly testing software before deployment.

Excessive Expenses:

Fixing software bugs requires immediate attention. This process is easy during pre-launch testing with software development.
An important consideration is the cost of eliminating defects or defects associated with improper software testing. These costs include long work hours, lost productivity, and lost profits during software downtime.

Delayed Product Launches:

For a product to be launched quickly without any error, it must be tested throughout the development process or before it goes to market. While in-house software testing can help catch many bugs before product launch, without third-party software testing, many defects risk detection until it's too late.

Dissatisfied Users:

Software users have certain presuppositions about their products; they expect Software to run fast, work correctly, and protect their private info. If software bugs hamper them from having a positive user experience, they will churn and probably not return.

Finally, it is crucial to have a testing process to ensure the quality and reliability of software products. A well-designed testing process can help identify and fix defects and problems early in the development cycle, saving time and resources in the long run. Implementing a testing process can also improve customer satisfaction and product confidence.

Resource:
https://www.ibm.com/in-en/topics/software-testing
https://www.tutorialspoint.com/software_testing/software_testing_quick_guide.htm#:~:text=Testing%20is%20the%20process%20of,contrary%20to%20the%20actual%20requirements.
https://www.softwaretestingclass.com/importance-of-testing/
https://www.ibeta.com/risks-of-not-testing-software-properly/

Disclaimer: Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.

Image Source: www.freepik.com

65 adminMarch 31, 2023

How Much Time Should I Spend AS A CEO of A Small Agency In Getting New Business From New Clients
As a CEO of a small agency, getting new business from new clients is a critical aspect of your job. With new clients, your agency will grow, and you may need help to maintain profitability. However, the amount of time you should spend on getting new business can vary depending on several factors, including the size of your agency, the stage of your business, and your goals.

As a CEO of a small agency, you should spend a significant amount of time on new business development, including at least 20-30% of your time on sales and marketing activities. This time must include attending networking events, reaching out to potential clients, creating proposals, and nurturing leads. As your agency grows, you may be able to dedicate less time to new business development, but it should always be a priority.

While starting first, you may need to spend even more time on new business development. In the early stages of your agency, you need to build a solid client base to establish your reputation and generate revenue; this may mean dedicating 50% or more of your time to sales and marketing activities.

It's also important to consider your goals when determining how much time to spend on new business development. You may need more time on sales and marketing activities if you have aggressive growth targets. On the other hand, if you are happy with slow and steady growth, you can spend less time on new business development and focus more on servicing your existing clients.

One crucial factor to consider is the size of your agency. If you are a one-person shop, you will need to spend more time on new business development than if you have a team of employees. As your agency grows, you can delegate sales and marketing activities to your team, freeing up your time to focus on other business areas.

In summary, as a CEO of a small agency, you should be spending a significant amount of time on new business development, depending on several factors, including the size of your agency, the stage of your business, and your goals.

Resource:
https://www.morefloods.com/how-much-time-should-small-business-owners-spend-with-customers/
https://www.searchenginejournal.com/get-new-clients/216661/

Disclaimer: Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.

Image Source: www.freepik.com

63 adminMarch 16, 2023

Your Best Friends To Help Scale Up Your Agency
Scaling up your agency is an exciting and challenging journey. To succeed, you need the right support system in place. Here are five best friends that can help you scale up your agency and achieve your goals.

Your Clients: Client Relationships Are the Heart of your Business. Your clients are your most important asset. Building solid relationships with your clients and providing exceptional service will help you retain and attract new ones. Be sure to listen to their needs, communicate regularly, and go above and beyond to exceed their expectations.

Employees: Your employees are the backbone of your agency. Hiring and retaining talented and passionate employees who share your vision is critical to success. Create a positive and supportive work environment, provide opportunities for professional development, and recognize and reward employee contributions. Considering your employee as a friend can help to build growth, enhance engagement, and make the workplace more productive.

Technology: Technology gives you unlimited access to information. The Internet opens up every one of the details that can help you succeed in your business. Technology can help you streamline processes, automate tasks, and improve efficiency. Choose the right tools and platforms to help you manage projects, communicate with clients, track progress, and analyze data.

Networking: Networking is about collaborating and engaging with people for mutual benefit. Building a solid network of contacts and partners can help you expand your reach and gain new opportunities. Attend industry events, join relevant associations, and collaborate with other agencies and professionals to build your network.

Mentor: Mentorship is a mutually favorable professional relationship in which an experienced person (mentor) imparts knowledge, skills, and wisdom. A mentor or advisor can provide valuable insight, guidance, and support. Look for mentors who have experience in your industry and can offer advice on growing your agency.

In Conclusion:
Growing your agency requires hard work, dedication, and a robust support system. Build strong relationships with your clients, employees, and network, leverage technology, and seek guidance from mentors to help you achieve your goals. You can take your agency to the next level with the right friends.

Resource:
https://www.business.com/articles/8-tips-for-scaling-your-business/
https://99designs.com/blog/marketing-advertising/start-digital-marketing-agency/

Disclaimer: Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.

Image Source: www.freepik.com

83 adminFebruary 21, 2023

Usually, Pain Points While Scaling A Small Digital Agency
Scalability is an exciting topic when it comes to agencies.

Every agency owner wants to work with the biggest clients, build the most prominent team, win the most significant awards, and land the biggest procurement deals.

Unfortunately, the path to sustainable growth is lined with potential pitfalls that threaten your ability to scale and your agency's entire operation.
After reading this blog post, you can find solutions to what is holding your agency back and power through those pain points.

1. You Scale Beyond Your Skills: Your clients refer you to others as you complete projects. These new clients refer you to others; in theory, the whole process snowballs until you're working with the top names in your vertical. Before saying yes, to a big project, take a closer look at what is required to execute the project. Do you need to bring in other talents? Can you partner with another agency that specializes in a new area? It's better to turn down an opportunity you don't deserve — no matter how good it sounds — than to accept it and blow away your carefully crafted brand reputation.

2. Your system is not scalable: Measuring services as an agency is complex. Because it requires a lot of manual effort and skill, you will always need help if you want to scale, but your systems and processes still require significant manual effort. Take the time to get your house in order with more scalable solutions before investing heavily in growth.

3. You Don’t Give Your Past Clients A Graceful Exit: As your agency grows, your service offerings are likely to change. Your price points will vary. How you build your packages will change for the new, possibly more significant, customers you're targeting. As a result, you may have clients on your roster who are not a good fit for your changing agency.

Here's what you don't want to do: keep them limping along with your agency because you're too afraid to tell them your growth means you're not a good fit for their needs.

Growth may be the holy grail of most agencies, but it can be a double-edged sword. By planning to avoid the pitfalls described above, you can improve your agency's ability to scale without compromising performance or integrity.

Resource:
https://www.forbes.com/sites/forbesagencycouncil/2020/01/21/four-pitfalls-most-digital-marketing-agencies-encounter-when-scaling/?sh=46e1105f3440
https://www.autogrow.co/agency-growth-secrets/
https://www.searchenginejournal.com/scale-small-agency-brand/306157/#close

Disclaimer: Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.

Image Source: www.freepik.com

62 adminFebruary 20, 2023

Firing Your Worst Agency Clients
Your agency is lucky if you have yet to work with a client who deserves to be fired. But that is rare.

When you ignore bad client behavior, you are sending a clear message to your team - that revenue from one client is more important than the happiness of your employees. You are creating a vast employee retention risk.

Let's see how to decide and then how to proceed.

How do you decide to Fire your worst agency clients?

Here are some of the problems you might face with your worst agency clients:
Broken client communications: You work on client projects but need more support or interest from them.

Unrealistic demands: This is a common situation. Some clients need to pay more attention to the original scope of work. They become aggressive to get their way.
They threaten you and your employees, Block payments.

No project support: You find yourself running in circles with this client. They veto all your ideas. But they never provide insight to move the project forward. Poor anger management: Misbehaviour with you or your team member, bad temper attitude, None of these make a great client. Late payments: No one likes constantly chasing invoices. Not to mention struggling with cash flow as a result. Although you can often overcome this challenge, some clients need better payers. And sometimes, it might make more sense to replace them.

Firing a Client While Practicing Warmth & Competence:

Once you've decided that firing the worst agency client is correct, you want it to go as smoothly as possible, follow these steps:

Pick up the phone: Don't dismiss agency clients via email—a call conveys warmth and is more personal than an email.

Consider transit time: Ideally, give at least 30 days' notice so the customer is safe.

Send a recap email: Reiterating what you discussed on the call. Remember to include the next step. Unless the client is unethical or abusive, we recommend helping them find a new agency. At the very least, this includes offering them some names to contact.

Stand firm: Once you decide to fire a client for a reason, stick to the decision. Flip-flopping shows your team that you lack courage—and that's not good for employee retention.

Conclusion:
Firing a client takes work. Such a business decision can carry heavy emotional weight. But at the same time, toxic customer relationships can affect your agency's growth. Good luck!

Resource:
https://sakasandcompany.com/how-to-fire-bad-clients/
https://agencyanalytics.com/blog/how-to-fire-client

Disclaimer: Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.

Image Source: www.freepik.com

83 adminFebruary 17, 2023

5 Sales Transformation Tools For Your Chicago-Based Small Business
Sales tools are Increasing across the industry for almost any part of your sales process, from email to customer relations and sales analytics. These handy tools and software offer many benefits for your company's growth and success.
Many free and paid sales tools are launched in the market every day. Here are the top 5 sales tools that are useful for small businesses.

1. Content Management: When selling, you need content to attract an audience — your sales and marketing teams will work together to create this content for your site. It would help if you run campaigns, create videos, blog posts, and more. These tools will help your team.

Top content management tools include:
• Allbound
• Brainshark
• Consensus

2. Sales Enablement: Sales enablement provides your entire sales force with everything they need to close a deal.

Popular sales enablement tools include:
• Seismic
• Highspot

3. Customer Relationship Management (CRM): Software for CRM lets you better manage the relationship with your customers. You can improve existing customer relationships by driving sales and marketing communications.

Some options to consider include the following:
• Salesforce
• Pipedrive
• Nutshell

4. Sales Automation: Sales automation tools cover a vast online marketing field. You can automate many processes with this software. Automation in sales includes sending emails, personalizing interactions with customers, scheduling, data entry, and many more.

Sales automation tools include:
• RollWorks
• Winmo

5. Sales analytics: Analytics is a significant factor in understanding whether your business is growing or declining. Sales analytics tools allow you to track and manage how your sales process is performing. Sales analytics tools enable you to see individual parts of your sales process to see what's working and areas for improvement.

Some sales analytics tool choices are:
• Looker Sales Analytics
• Insight Squared

Resource:
https://www.webfx.com/blog/marketing/sales-tools/
https://www.highspot.com/sales-enablement/best-sales-enablement-tools-and-software/
https://salesmateio.medium.com/9-best-sales-tools-for-small-businesses-f47389641532

Disclaimer: Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.

Image Source: www.freepik.com

66 adminFebruary 16, 2023

Checklist To Ask Your WP Hosting Provider
Many Small Businesses need help with the shortcoming of their web hosting provider when a problem arises that affects their business. Choosing the right web hosting plan and provider for your needs is essential to your online presence and should be part of your process before problems arise.

Below is a checklist you can discuss and questions you should ask any provider you are considering.
• What uptime guarantee do you offer?
• What types of hosting are available?
• Is it free to upgrade to a new hosting package?
• What kind of security do you have in place to protect websites?
• Do you offer a free SSL certificate?
• What kind of backup policies do you offer?
• How responsive is your technical support?

Once you have a good idea of the hosting you need for your website, make sure you ask the following questions. In most cases, you can find the answers to these questions on the hosting company's website.

In some situations, you may need to contact the hosting provider's sales team to get an answer. Once you have the answers to this interrogation, you can decide which company offers you the best web hosting services. Let's go through each question one by one.

1. What uptime guarantee do you offer?
Regarding web hosting, nothing is more important than uptime and reliability. Most good web hosting providers offer an uptime guarantee of 99.9%, although some go as high as 99.99%.

2. What types of hosting are available?
There are many types of web hosting available. The following are the familiar types of hosting that companies should offer:
• Shared Hosting
• Virtual Private Server (VPS)
• Cloud hosting
• Dedicated server

3. Is it free to upgrade to a new hosting package?
Most small businesses need simple shared hosting. If you start generating a lot of traffic, you may need to upgrade to a VPS or a dedicated server. If your website reaches that point, you want to be sure that the hosting company can upgrade you to a new type of hosting easily and without downtime.

4. What kind of security do you have in place to protect websites?
Cyber security is critical, and for many companies, it starts with protecting the website. Some standard security features offered by good hosting companies include:
• Distributed Denial-of-Service (DDoS) Mitigation
• Virus and malware scanning
• Email scanning

5. Do you offer a free SSL certificate?
Secure Sockets Layer (SSL) is a basic form of security that protects your site and helps keep the users who visit your site safe. Having an SSL certificate is also essential for SEO.

6. What kind of backup policies do you offer?
You always want to keep your website files safe and protected. While website problems are rare, a good backup policy helps ensure you never lose any valuable information.

7. How responsive is your technical support?
If something goes wrong with your website, you want to affix it as soon as possible. Whether the problem is caused by you or your hosting company, contacting the technical support team will be the first step in resolving it. You’ll want to make sure your hosting provider offers 24/7 support.

Resource:
https://digital.com/best-web-hosting/questions-to-ask-to-help-find-your-best-web-hosting-services/

Disclaimer: Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.

Image Source: www.freepik.com

69 adminFebruary 15, 2023

How Much Time Does Reputation Management Require For Your Chicago-Based Small Business
One of the first questions we get from most of our reputation management clients is, "How long does reputation management take for a Chicago-based small business?"

How long does online reputation management take in Chicago?

Short answer:
Content removal ► 5-7 business days
Content suppression ► 1 - 9 months or longer
Online Customer Review Management ► 1-6 months or more

It varies from a straight removal between 1 and 4 weeks to correcting online reviews, which can take over a month. Online reputation management activities take 6 to 12 months to suppress/push negative search results.

Every project is different and with many factors to consider. Some projects are ongoing and never 'finished' but will be improved over time. We use our expertise and experience to guide customers through the process and understand how much work goes into improving online search results.

Your current online reputation is a significant influence on timing
The existing reputation of your business, brand, and even senior people within the company significantly impacts how long reputation management takes and the type of lit-up strategy it creates for you.

If you have a negative online reputation
If search results for your name, brand, and target keywords already show negative links to reviews, fake news, forum threads, and social media posts, or if you're being trolled online, options are to remove or push these negatives down. And out of sight. It takes much work and skill to remove or counteract harmful content with high rankings.

The competition for your keywords also affects how long online reputation management will take:
It is challenging to change your search results if there is a lot of competition for your targeted keywords. Other companies will invest in different SEO-based marketing strategies and link-building, making it complicated.

Google prioritizes the most relevant and high-quality search results for each keyword. It uses over 200 ranking factors to determine the quality and relevance of each keyword. So, if the competition for your keywords is high, you need to outperform your competitors on as many ranking factors as possible - which is a lot of work in terms of time and activity.

Resource:
https://blog.reputationx.com/how-long-does-orm-take
https://www.igniyte.co.uk/blog/how-long-does-reputation-management-take

Disclaimer: Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.

Image Source: www.freepik.com

54 adminFebruary 14, 2023

Considerations To Keep In Mind While Designing The Flow Of Your Product
Product development is bringing a new product from an idea to the market. Product development can be a significant and risky investment for businesses. In all the excitement of introducing something new to the marketplace, money and time can be wasted. But this can be avoided if a corporation is aware of some common mistakes during the product development life cycle.

The following things are Considerations to keep in mind while designing the flow of your product.

1. Your product should be relatable:
Be realistic—new product evolution development takes time and money. Trying to get a great product fast and cheap can result in a compromised product that is ineffective in solving any customer problem in the market.

2. Creating minimum viable product (MVP):
A minimum viable product (MVP) can demonstrate an idea without significant financial investment for full-scale development. Once you start generating sales with an MVP, the company has more incentive to invest time and resources into developing additional features in the product.

3. Create a budget:
While preparing the budget, analyze the expected returns from the product and how much the company can invest in the given period. Avoid further funding of "nearly finished products" that will not show a significant return based on the resources required.

4. Develop a Good marketing plan:
Creating the best product does not guarantee that customers will buy it. It is developing a marketing plan along with the product development process. It helps to have an effect with a primary feature focused on a known problem for the customer. Marketing is all about focusing on how they will hear about your product as a solution.

5. Get early feedback from customers:
Many companies fear that negative feedback early in the product development process could derail their carefully planned product development efforts. Granted, it can happen, but it can be a good thing! You can improve the product quickly, so it's essential to get feedback from real customers using the product as soon as possible.

Resource:
https://qubstudio.com/blog/ten-steps-of-the-product-design-process/
https://www.americanexpress.com/en-us/business/trends-and-insights/articles/7-things-to-consider-before-starting-product-development/

Disclaimer: Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.

Image Source: www.freepik.com

59 adminFebruary 13, 2023

5 SMM-Based Reputation Management Strategies For Your Chicagoland-Based Small Businesses
Did you know that social media is number one among Chicagoland Americans, ahead of time spent on email and Google?

According to sources majority of marketers use social media to promote their business. Social media is only getting big. If you're not marketing on it, you're missing out on a massive chunk of your target customers.

Here are five critical social media marketing strategies to give them a much-needed facelift this year.

Create a Plan & Stick to It: With a strategy, your content is likely to stay on track. Set a limit for published tweets daily and adjust daily numbers, but you have to hit a number, even as small as four tweets per day gives you a benchmark and at least a goal.

Tip: Check how often your competitors post and do industry research to find the right content to publish daily on each channel.

Treat each channel as an Individual Entity: Treat each channel as a separate entity. Content can be spread across all channels. LinkedIn has a more business-focused audience looking for in-depth, educational content. Instagram has an audience likely looking for engaging visual content. Please pay attention to your follower demographics on each channel and publish social media copy and content that appeals to them.

Customer Service: Trust is lost if a visitor tweets to your handle or posts on your Facebook page and has yet to receive a response. Because of your need for more communication, disgruntled potential leads are now turning to your competitors to find answers to their questions.

Negative feedback also needs to be addressed, preferably with patience and respect. But think of your social channels as an opportunity to show how great you are to your customers.

Find distribution channels and critical times to post: You must post on social media when most of your audience is online. The research will show all the social media platforms on which your audience is most active and engaged with your niche and brand.

Your marketing strategy should note your brand's purpose on each social media platform. You can then adapt your content and actions accordingly on each platform.

It would help if you studied your audience and when they are most active on social. Integrating these findings will enable you to identify precisely when your brand should post on each channel to ensure you connect with your target audience.

Track your social media metrics: Tracking is often considered tedious and time-consuming. It can be, but it will only take a few hours per month. Set aside time every month (preferably on the first day of the month) to review essential metrics for your business. Here are some stats to focus on: number of posts, follower growth, clicks to your site/products, page views, post impressions, likes or shares, etc.

Resource:
https://www.wordstream.com/blog/ws/2014/01/09/social-media-marketing-strategies
https://www.brandwatch.com/blog/the-5-step-social-media-marketing-strategy/

Disclaimer: Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.

Image Source: www.freepik.com

66 adminFebruary 10, 2023

5 Productivity Transformation Tools For Your Chicago-Based Small Business
We live in an age where time is money. For entrepreneurs, this is even more critical. The faster they can meet the demands of their customers, the more benefits there will be for their business. But what makes service delivery quick and without any compromise in quality? The answer lies in creating and nurturing a productive workforce—the more effective your crew, the better the service.

Productivity tools can be a game-changer for today's highly demanding work culture in businesses.

Here are the top 5 productivity transformation tools for your Chicago-based small business that successful organizations ensure their workforce has access to:

1. Email Management Tools: Email is still the number one communication channel in formal environments for peers to communicate with each other and in Teams. An intelligent email management tool will enable employees to filter important emails more effectively and prioritize responses based on the severity of the content in each email.

2. Task Management: A task management tool is one of the essential tools for an employee to be productive. From recording things as a 'to-do' list to assigning responsibilities and roles to individuals collaborating on a project, task management tools facilitate various activities in the office environment.

They have a highly flexible task management platform that enables organizations to bring out the best results from teamwork and reward performers for their extra efforts when necessary.

3. HR tools: You would need a spreadsheet to manage your accounting, receivables, or taxes, so why should your HR workflow rely on antiquated media and messy documents?

Just Value is like a short book for HR and benefits. It becomes your single management point for all HR needs.

4. Collaboration Channels: In a fast-paced business environment, people from different streams or with other skills must come together and create solutions for challenging customer situations. It requires powerful collaboration channels that offer various features such as innovative meeting schedulers, video or audio conferencing and call answers, access-controlled storage, remote file and media exchange facilities, and virtual workspaces.

5. Engaging Intranet Platforms: There is a need to bring in a social infrastructure where everyone in your organization can connect, learn about workplace events and developments, conduct team building or interactive sessions, and collaborate effectively in your work environment. It is precisely what modern-day intranet solutions offer for enterprises.

You need to develop a social media-inspired platform for intra-organization interaction. An intranet facilitates the creation of a community among your employees where people interact and gain knowledge about everything related to or outside of work.

Resource:
https://www.infince.com/blog/top-5-productivity-tools-every-small-business-needs-today/
https://www.inc.com/drew-hendricks/top-5-business-tools-to-boost-your-productivity-in-2017.html

Disclaimer: Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.

Image Source: www.freepik.com

63 adminFebruary 9, 2023

Strategies To Improve Your Agencies Margins
Did you know that the average profit margin of the 50 top-performing marketing agencies in the country is just 10.4%?

Even without adding more clients, there is much room for improvement.
Today, we’re sharing strategies to improve your bottom line and make you more money.

Offer High Value, Low-Cost Upsells, and Cross-Sells:

Getting a prospect to become a client is the hardest part, but offering upsells and cross-selling is accessible once they cross that line. Think about how much extra cash is lost in the grocery store checkout line. You've already bought everything you need, but additional offerings of chocolate, gum, and magazines add to the total purchase price and consistency. The same can happen in your business. We've tested it and made hundreds of thousands of dollars by offering small upsells.

Outsource Manufacturing to Reduce Overhead:

Instead of paying overhead, you need to hire employees, taxes, rent, coffee, or Friday lunch, and you can outsource deliverables for a fixed price and pay your employees to manage the process. It's probably not worth your time to bring anything that isn't your core service in-house (at least not at first), and you may be able to improve your margins by outsourcing dramatically.

Offer Premium Packages:

A certain percentage of your clients will always be willing to pay more for the better service you offer. Time and again, we have been experiencing this in our own business.

When we started our business, our 1st product was $100, and someone bought it. Then we made a version that cost $600"¦ and someone bought it. Then we combined several products and offered a high-end package at $500, and someone bought it. But it would never have happened if we didn’t have the offer. It was relatively easy to execute, but we had to offer it.

Try offering a more Costly, premium package and watch your revenue and margins grow!

Productize Your Services and Create SOPs:

When you customize every product, running a scalable operation that hurts margins becomes increasingly challenging. But if you can productize your services, you can define your processes and scale. It allows you to make more sales, reduce costs and ensure you get what you promised to the client.

For example:

If you run an email marketing organization, you can sell a package of several emails per month.

If you run a web design agency, you can sell websites through multiple pages.

When you manufacture and package your services, you can eliminate all the margin wasted from customization.

If you follow these tips, your margins will increase, and your business will run more smoothly.

Resource:
https://www.woorank.com/en/blog/increase-agency-margins

Disclaimer: Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.

Image Source: www.freepik.com

54 adminFebruary 8, 2023

Is The Agency Market Saturated?
The answer to this question is trust in the specific market and industry you are referring to. In general, the agency market may be saturated in some sectors and regions, while there may be room for growth and new entrants in others.

In this blog, we are talking about Digital Marketing agencies:

A digital marketing agency is not saturated, but it is highly competitive. With the growing number of online businesses vying for customers' attention, it can be challenging for digital marketing agencies to differentiate themselves and stand out from the competition. However, it also allows digital marketing agencies to be creative and innovative in reaching consumers. Many businesses still need to start using digital marketing effectively to reach their target audience, leaving ample room for the industry to grow.

One way for a digital marketing agency to stay ahead of the competition is to practice in a specific niche or industry. For example, an agency may focus on serving the needs of small businesses or specifically serve the dental industry. By focusing on a specific sector, an agency can understand the unique challenges and opportunities in that market and offer more effective solutions to clients.

Another way to stay competitive is constantly adapt to technological and consumer behavior changes. The digital marketing landscape is continually evolving, and agencies must be proactive in keeping up with the latest trends and best practices. It could include investing in new tools like AI and machine learning or incorporating new channels like voice search optimization or chatbots.

Finally, the digital marketing industry is not saturated but highly competitive. By keeping up with or constantly adapting to changes in technology and consumer behavior, digital marketing agencies can stay ahead of the competition and continue to grow their business.

Resource:
https://www.adlibweb.com/is-the-digital-marketing-field-saturated-heres-what-you-need-to-know/
https://www.rightlydigital.com/digital-marketing-is-a-saturated-field/

Disclaimer: Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.

Image Source: www.freepik.com

179 adminFebruary 7, 2023

Margin Killers To Watch Out For While Running A Small Digital Agency
A business's net profit margin is one of the most important profitability metrics you should track when running a Small Digital Agency. This metric is useful when answering questions like whether your company is making money or whether you are pricing your products correctly.

Generally, the higher your net profit, the better your business is doing. If your profit margin is higher than the industry average, your Agency has a competitive advantage. In other words, your Agency is doing well compared to others running similar operations to yours.

With that knowledge, it's clear why business owners need to create a plan to increase their Small Digital Agency net profit margin.
Here are three tips to improve your Agency's profit margin:

1. Market to your Existing Customers: Did you know that marketing to your existing customers costs much less when attracting new customers? It is because existing customers are already converted, making it easier to upsell and cross-sell them. Maintaining their positive experience and effectively targeting their needs is essential to keep them returning and recommending your brand to others. They are creating an effective loyalty program for your existing customers to encourage them to return or spread the word about your Agency to their circles. Loyalty programs can come from cashback, discounts, or exclusive sales. Offering this to existing customers will increase their chances of converting them into your brand evangelists.

2. Remove Unprofitable Products from The Shelves: Review the performance of your products and determine which ones are generating less profit. It is only possible to continue to produce a particular product if it sells well in the first place. As much as possible, ensure all your products contribute to your profits. Doing so will help you eliminate some costs and improve profitability.

3. Streamline to Reduce Overhead Costs: Streamlining operations is one of Small Digital Agency's most significant drivers of profitability. Review your agency operations and identify areas where you can cut costs.

You can also streamline your digital agency operations by automating tasks. For instance, using a CRM solution to automate sales processes could save your staff time and avoid human errors. Automating aspects of your customer service process can also speed up issue resolution and reveal patterns that inform better services going forward. Marketing teams can use automation to time promotions based on customer engagement, targeting customers more likely to purchase based on their recent actions.

In Summary, having a solid profit margin is a pre-requisite: Whether your goal is to sell your Agency for the maximum amount possible – or to build a business that can provide long-term cash flow and sustainable employment for your team. It's important to remember that measuring performance is a process - not an event. We encourage you to establish a cadence by which you measure these essential agency metrics, thus ensuring that the business is moving in the right direction.

Resource:
https://parakeeto.com/blog/digital-marketing-agency-profit-margin/
https://www.techadv.com/blog/5-strategies-improve-your-small-business-profit-margins

Disclaimer: Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.

Image Source: www.freepik.com

59 adminFebruary 6, 2023

5 Tools To Increase Productivity, Improve Margins, Finish Projects, And Slay Your Competition.
There are many moving pieces to take care of when you work in an agency.

Think about it; the marketing team generates to go to the sales team. The sales team draws attention to leads and closes them as customers. The finance team takes care of invoicing and ensures that the client pays the bills promptly.

Then the creative work begins. Account managers ask clients to complete briefs, and marketing/digital experts collaborate on the project. Throughout the process, account managers interact with customers and make sure everyone is happy.

It's a lot of workflows going on at once, which means a lot of things can go wrong. Here are the top 5 tools to increase productivity, improve margins, finish projects, and slay your competition.

HubSpot: HubSpot is a comprehensive platform that takes care of your marketing, sales, and service needs. HubSpot CRM gives you a real-time view of your entire sales pipeline on a visual, easy-to-understand dashboard. HubSpot provides detailed reports, making it very easy to check your team's sales productivity and individual performance.

Buffer: Buffer is a social media control platform that allows you to plan and publish your content to Facebook, Instagram, Twitter, Pinterest, and LinkedIn from a single dashboard. Buffer also comes with a social media calendar to quickly overview all the posts you have lined up and identify and fill any gaps.

Trello: Trello is another project management tool that makes it easy for you to collaborate on projects with your team members. You can start by creating different cards for each project, then slot your cards under other columns.
You can add due dates and checklists within each card, assign and tag team members, add attachments, etc.

Slack: Slack is used to communicate effectively with customers daily. Client-facing channels provide access to business resources at any time of the day.
This tool allows you to set up multiple channels for team members to discuss specific projects or topics, making it easier for everyone to collaborate.

Ahrefs: Ahrefs is one of the most sought-after tools in the SEO space. This tool allows you to uncover your competitor's keywords and increase your website's search traffic. Using Ahrefs to fine-tune your SEO strategy, you can gain visibility and drive more organic traffic to your website.

Resource:
https://www.cloudways.com/blog/agency-tools/
https://www.powtoon.com/blog/5-tools-for-growing-your-business/

Disclaimer: Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.

Image Source: www.freepik.com

69 adminFebruary 3, 2023

5 Hosting Addons Which Will Save Your Agency, and Clients, A Lot Of Heartache
You'll pay more for poor service with the wrong web host. You should get this right because a well-respected web host preserves your site online and helps you avoid downtime.

To help you find web hosting that suits your needs, we compared popular web hosting services on essential criteria like security, uptime, and more.

Hostinger– Best Overall

Hostinger offers reliable web hosting at incredible prices. Split hosting plans start at $1.99 per month. Hostinger offers 24/7/365 support baked into the price of every project. The most popular option is the exceptional shared hosting plan which costs $2.99 monthly. You also get a free domain for a year, and a free Let's Encrypt SSL certificate to secure your website. Hostinger uses its control panel - CPanel. It Has eye-catching and well-organized navigation icons and is user-friendly and easy to navigate.

DreamHost- DreamHost is home to over 1.5 million websites. People trust Dreamhost because they provide fast websites at great prices and plain words.

The company provides a 100% uptime guarantee and compensation if your site goes down. With the Shared Starter, you get 50 GB of storage for one website, up to 5 subdomains, WordPress pre-loaded and ready for you, and a domain, SSL certificate, and WordPress builder included for free.

HostGator- HostGator offers all the hosting essentials you need at a great price, plus it comes with a 45-day money-back guarantee. HostGator provides a substantial list of how-to guides for technical support. You can turn to phone, live chat, and email support if you are still waiting for the answers.

In addition to Linux, HostGator offers a variety of options for upgrading, including Windows hosting, cloud hosting, VPS hosting, managed WordPress, and dedicated servers.

Bluehost- Bluehost is one of the finest web hosting enterprises in the world, for the most part among people launching their new WordPress websites.
They offer great rates and a beginner-friendly platform that simplifies every aspect of running a WordPress website.

If you get stuck or need help, Bluehost has 24/7 support via phone or live chat.
Bluehost also offers great analytics and SEO tools to track how well your website is doing for specific keywords.

WP Engine- WP Engine is the best WordPress hosting among many. They provide a great product, which is highly optimized for WordPress websites. If you want all the storage and speed you can get for your WP blog or online store, and this is the host for you.

Resource:
https://www.quicksprout.com/best-web-hosting
https://neilpatel.com/blog/best-web-hosting-services/

Disclaimer: Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.

Image Source: www.freepik.com

67 adminFebruary 2, 2023

Top 5 WP Plugins Your Chicagoland Small Business Should Consider
Are You Looking for the best WP plugins to take your organization to the next place?

One can choose from over 50,000+ WordPress plugins, making it extremely good for a new competitor to find a suitable plugin for their website.

No matter what industry you're in, enabling WordPress with plugins is a tried-and-true strategy. It allows any entrepreneur to balance low investment and efficient results.

With all this in mind, we have set up the top 5 WordPress plugins that are useful for any small business.

WP Forms: Every website needs an exposure form because it makes it easy for visitors to contact you. WP Forms is the most user-friendly contact form plugin for WordPress (WP). This drag & drop online form builder allows you to create contact forms easily, online order forms, payment forms, email subscription forms, and all other online forms.

Yoast SEO: Yoast SEO is one of the powerful plugins for WordPress, which makes it easy to optimize your pages and posts to rank higher on search engines. With Yoast SEO, you get titles and meta description templates, so you can learn how to create this information according to SEO best practices.

Jetpack: Jetpack is a collection of unique tools and features that supercharge your site with tons of proper functionality. Jetpack offers the ability to have multiple plugins in one. The Automattic team behind WordPress also develops it, so you'll get exceptional developers behind the tool. From improving site security to optimizing user engagement, Jetpack provides many features to keep your site running smoothly.

Elementor: Elementor is the leading page builder for WordPress - it allows you to place various page elements with a drag-and-drop interface. That way, building your ideal website is as easy as clicking and dragging the features you want into the builder area — no coding is required.

W3 Total Cache: W3 Total Cache is a useful caching plugin for WordPress. Caching stores website content in a user's browser to provide that data faster the next time they access your website.

Resource:
https://blog.hubspot.com/website/must-have-wordpress-plugins
https://www.leadboxer.com/blog/16-best-wordpress-plugins-for-business

Disclaimer: Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.

Image Source: www.freepik.com

68 adminFebruary 1, 2023

5 DIY Reputation Management Strategies For Your Chicagoland Small Business
Does your business have a reputation policy? You might be wrong if you think only big brands need to worry about their reputation. Today, businesses of all sizes need to be concerned about what their customers are saying about them. Whether you own a restaurant, spa, dental clinic, boutique, or any other business, you must carefully monitor reviews, social media comments, and other content that affects your reputation.

In this blog, I will share some of the best DIY reputation management strategies for your Chicagoland small business.

Find out where your online reputation currently stands.
It would help if you found out how people feel about your brand. Are your customers happy and satisfied?

These points help you identify where your online reputation currently stands:
• Social media posts, comments, and @mentions from customers.
• Online reviews and ratings from third-party review sites
• Mentions in industry blogs.
• Feedback collected from actual customers (think: email, customer surveys, contact forms of the website)

Be Active In Social Media Engagement:
Social media is an integral part of people's daily lives, where 40% of consumers will use social networks to find new businesses or products. Please make sure these people constantly find your brand in their feeds.

It will help if you cast a wide net by becoming an active member of multiple social media platforms. In addition to promoting content, offers, and particular events, it can use social media to answer customer questions or provide customer support.

Respond to reviews as soon as possible:

A survey showed that 94% of customers avoid work because of a negative review, but if you respond to the study and act on the feedback, you can attract customers in the long run. Research shows that responding to gloom-ridden reviews makes 45% of customers more likely to visit a business.

Responding to customer reviews shows that you care about the reviewer's opinion. These customers usually give valuable feedback taking time out of their busy schedules. Make sure you take some time out of your day to acknowledge their efforts and respond to negative and positive reviews.

Claim Your Online Free Listings:

The best way to start effectively monitoring and controlling your online reputation is to claim your listing on search engines and review sites that begin with:
Google My Business
Yelp
Yellow pages and more.

Business listing allows you to update entries with the correct information, including your business name, phone number, and address, hours of operation. Unclaimed listings sometimes have the wrong information in their records, making you look untrustworthy and prompting customers to find another business.

Simply claiming your listing and filling out as accurate information as possible will make it easier for humanity to find you and quickly put yourself ahead of your local small business competitors.

Free Help:

Promoting your products and services on your website, you can also use it to create content that isn't directly related to the brand but more related to your industry.

For example, a dentist might shoot and publish a DIY video on brushing teeth correctly, while a small bakery might list baking ideas for the next big holiday party. These content pieces increase your online exposure and establish the brand as a local thought leader.

Resource:
https://nuundigital.com/5-easy-hacks-for-effective-small-business-reputation-management/
https://www.linkedin.com/pulse/5-step-reputation-management-strategy-any-business-can-sam-owande
https://www.forbes.com/sites/theyec/2018/05/30/reputation-management-tips-for-small-businesses

Disclaimer: Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.

Image Source: www.freepik.com

49 adminJanuary 31, 2023

Mobile Testing Tools for Launching Your Small Digital Agencies Next App Project
The mobile domain is increasing. Mobile applications now include everything from videos to mobile banking apps. We all know that testing a mobile app is a highly complex process.

The picture for mobile applications includes numerous platforms and operating systems, test scenarios, and network connections and carriers.
iOS and Android are the most popular mobile operating systems. Millions of apps designed for this platform need to be tested.

Following is a list of top mobile automation testing tools and their popular key features. The list contains both free and paid Mobile testing software.
Best Mobile testing tools for launching your small digital agencies' next app project:

Kobiton: Kobiton is an easy-to-use platform to access real devices for manual and automated testing. Kobiton supports ADB shell commands, complex gestures, geo-location, and device connection management.
Key Features:
• Kobiton provides entrance to an actual gadget to run manual and computerized tests on native, web, and hybrid iOS /Android apps.
• It is Built on top of the Appium open-source framework.
• The device lab is constantly adding the latest hardware and OS updates.
• Test on all devices without modifying the script.
• Automatically generated activity logs, commands, cinematize, and metadata allow rapid identification of issues.
• Prepaid minutes of trial time that never expire.

HeadSpin: The Headspin allows users to remotely test and debug mobile, web, audio, and video operation on thousands of devices.
Key Features:
• Get AI/ML-based insights to solve problems and ship your products faster in less time to market.
• Test on real devices for 100% accuracy.
• Secure testing and improved performance.
• Model on- and off-prem deployments with single-tenant (dedicated device).
• Headspin Create Your Lab (CYOL) enables companies to use personal devices to get on board.
• Run the headspin platform and automated testing. It empowers businesses to run edge testing where the company is in a specific location and wants to test its apps in that location.
• HeadSpin Regression Intelligence gives you a powerful comparison tool to analyze regressions between new app builds, OS releases, feature additions, locations, and more.

ACCELQ: ACCELQ platform offers AI-enabled codeless test automation and management built on a cloud-native platform. ACCELQ provides an integrated platform for mobile, web, API, database, and packaged apps.
Key Features:
• Design, develop and implement mobile test automation with zero setups and coding.
• This platform is an integrated mobile cloud execution farm with public and private device options w,hich provides cross-device testing in a plug-and-play model.
• AI-powered mobile object handling and self-healing capabilities eliminate test flakiness.
• Sprint automation to align with DevOps and Agile.
• This platform supports a visual application model for business process validation.

Katalon: Eight hundred fifty thousand users trust Katalon Studio, and it also expands web, API, and desktop testing capabilities.
Key Features:
• A programming background is required.
• This tool provides versatile automated test design with record and playback, built-in keywords, pre-defined project templates, and friendly UI.
• This feature supports cross-habitat testing on real devices, emulators, or cloud-based devices with Kobiton, SauceLabs, LambdaTest, Perfecto, and BrowserStack integration.
• Reduce maintenance efforts.
• Advanced graphs (Slack, Git, and Microsoft Teams) to visualize essential metrics and real-time notifications after each execution.

Perfecto: Perfecto is the industry-leading test cloud for mobile app testing.
Key Features:
Inconsistent coverage across platforms and test scenarios
• Intelligent analytics for faster feedback and resolution
• A unified cloud platform for web and mobile app testing
• Same-day access to new devices, OS, and more
• Enterprise-grade security and scalability.
• Support programming languages like Java, JavaScript, C#, Python, and PHP
• Offers various frameworks like Flutter, Xamarin, and React Native.
• Supports continuous testing, mobile application testing, automated testing, interactive testing, web testing, and more.
• Integrates seamlessly with Eclipse, IntelliJ, Appium, Espresso, Quantum, TestNG, JUnit, Jira, slack, Perfecto, and more.

Resource:
https://theqalead.com/tools/best-mobile-application-testing-tools/
https://www.softwaretestinghelp.com/best-mobile-testing-tools/
https://www.guru99.com/mobile-testing-tools.html#best-mobile-app-testing-tools-for-automation-testing

Disclaimer: Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.

Image Source: www.freepik.com

72 adminJanuary 30, 2023

The Best Cyber Security Software Used By Chicago-Based Companies
Cyber security software is essential for a business or individual's cyber security and privacy. Cyber security is a method used to protect networks, systems, and applications from cyber-attacks. It prevents unauthorized data access, identity theft, and cyber-attacks.

In this blog, we are going to provide the best cybersecurity software used by Chicago-based companies:

1. SiteLock: SiteLock is a leading web security and cyber security software with over 12 million websites under the protection of this solution. From delivering 360-degree security to vulnerability detection, from automatic malware removal to WordPress database scanning, features include web threat management, two-factor authentication, etc. It also enhances security testing for websites and accelerates performance.

2. Log360: Log360 is a log management and cybersecurity device that supports enterprises in keeping their networks and data free from malicious activity. With real-time analysis, correlation, and archiving proficiency, this solution monitors critical changes within groups and tracks suspicious user behavior.

Features: Behavioral analysis, AI/machine learning, incident, management, vulnerability scanning

3. Cyber Control: Cyber security project plan design and framework, fraud detection describing suite, and file security review for data privacy and GDPR. Datplan's cyber control software allows organizations to introduce a robust cyber security risk framework while red-flagging potentially high-risk transactions using anti-fraud detection tools and file security tests to support data privacy and GDPR requirements.

4. Acunetix: Acunetix is one of the leading automated cybersecurity systems designed to combat the alarming growth in web attacks. With a wide range of automatic and manual penetration testing tools, it enables users to gain insight into vulnerability assessments and remediate discovered threats.

Features: IOC Verification, Vulnerability Scanning...

5. AppTrana: AppTrana identifies application risk status, instantly patches vulnerabilities, improves website performance through full site acceleration, and ensures proactive remediation of DDOS/emerging threats through continuous monitoring in one place. This application also helps businesses continue to identify the security status of applications through automated security scans and manual pen testing.

Features: Tokenization, AI / Machine Learning, Behavioral Analytics, Vulnerability Scanning, Allowlisting / Blocklisting.

Resource:
https://www.softwareworld.co/top-cybersecurity-software/
https://www.guru99.com/cybersecurity-software-tools.html

Disclaimer: Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.

Image Source: www.freepik.com

63 adminJanuary 27, 2023

What Are Your Agency Competitors Doing? Use These 5 Tips To Find Out
Researching how your competitors operate is the best strategy to grow your business. Competitor - We have them all but knowing who they are is never enough. You can only get new customers if you know what they're doing and exactly how they're doing it.

Below are our top 5 tips and tricks to find out What are your agency competitors doing?

1. Analyze your competitor’s website and SEO strategy:
For competitor's websites you can use:

SpyFu: This will give you information on the keywords and AdWords your competitors are buying.
Google Trends: You can stay on top of industry trends and compare your company to others.
Google Alerts: You can set up alerts for your company and set up alerts for your competitors to find out who is talking about you.

For SEO:
You will need to look at in terms of your site and your competitors:

• Keyword ranking using the (SERP Checker tool)
• Site traffic using the (SiteWorthTraffic tool)
• Website authority using (Website Authority Checker)

2. Look at competitor's social media marketing strengths:
With the rise of social media becoming a powerful tool for business marketing, you'll be able to stay abreast of any exciting updates your competitors share online. By building a list and examining their tweets, Facebook, and LinkedIn posts, you can begin to identify their use of tone and content strategy.

3. Survey your competitor's customers and suppliers:
It may seem obvious, but the most efficient and inexpensive way to gather accurate information is to talk to customers. Once you've won over a new customer, ask whom they used before and why they switched - that way, you can identify what benefits your business.

4. Hire your competitor:
You can hire employees from competing companies and work with competitors' partners. You can then find out how these companies operate and what they are up to next.

5. Analyze Their Rankings Against Keywords:
Once you've determined the keywords your opponent is targeting, use an SEO ranking tool like [AccuRanker] to track your progress against them. You can use this tool to see how your competitors perform against your target keywords if they differ from the above.

If competitors are outranking you, check their website for any supporting material that may help them rank. If so, can you do better?

Resource:
https://articles.bplans.com/10-ways-to-find-out-what-your-competitors-are-doing/
https://www.linkedin.com/pulse/5-tips-how-find-out-what-your-competition-doing-beat-mekelenkamp
https://www.convinceandconvert.com/digital-marketing/monitoring-competitors/

Disclaimer: Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.

Image Source: www.freepik.com

58 adminJanuary 26, 2023

How Long Should Your Website’s Per Page Content Ideally Be?
We always get this question: Is there an ideal length for website content? The answer is, "Of course not."

The main goal of website content is to effectively convey your message and motivate your reader to act while being concise. You can create a 10,000-word article. But if the range and quality are wrong, the article doesn't deserve to get top-ranked.

VS.

Shorter content is faster and more accessible for people to read.

But do the one-word answers work for what the user is looking for? Sure, some questions can be answered in one word, but that's usually not quality content.
It's a one-word answer with no explanation or sourcing, and Google (usually) knows that more is needed to recognize a piece of content as high-quality, educational, and resourceful.

According to a 2021 HubSpot study, the ideal blog post length should be 2,100-2,400 words. That's much longer than the 200-to 500-word blog posts that most web admins or writers find ideal.

Depending on the inquiry, the search results on page 1 might not be full of blog-style content. However, content considered resourceful by users - and Google - can certainly include well-crafted, thoughtful blogging content that satisfies someone. Search queries, that should be your goal when planning content ideas and article organization for your website's blog and other write-downs of on-site content.

What Does Google Say About Blog Post expanse?

Google insists that word count is not a ranking factor. Here's Google's John Mueller putting a question to it on Twitter. He said: "Word count is not an indicator of status. Some pages have many words that say not a sausage, and some contain very few words that are very important and relevant to the questions. Hopefully, you know your content best and can decide if those details are necessary."

Quality Over Quantity:
Give users what they are looking for and how many words they get hold of to say it. If you feel like you're writing uninteresting copy to increase the word count, know that your readers can sense it too. Moreover, Google can identify content that contributes little to the web without adding value. Long posts can block your site in search if they don't say anything useful.

Your goal shouldn't be to write 2,000 to 2,500 range words on a blog post because that appears like the "perfect distance" to rank well. Your goal should be to provide your target audience with the best, most helpful version of the content that matches their purpose. Your audience will respect it - and your website analytics will reflect it.

Resource:
https://www.searchenginejournal.com/ideal-blog-post-length-for-seo/255633/#close
https://www.rickwhittington.com/blog/writing-website-content-ideal-length

Disclaimer: Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.

Image Source: www.freepik.com

74 adminJanuary 25, 2023

Questions To Ask Your Content Writing Vendor?
If you want to write good Content for your website, you need a content writer who has a good idea about your industry and trending Content related to your business. In This Blog, we will share a few questions to help you find the right content-writing vendor and trust them to do the job effectively and efficiently. So, before you think about an excellent content-writing vendor, ask:

Have you written for my industry before?

A great content writer doesn't need experience writing in your industry. They know how to find and ask questions that your potential clients might ask. But still, ask for samples. Be prepared to explain your target audience so the writer can create a language for them. Before starting your project, ensure your content writer knows your competitive advantage and customer base well. Please give them a brief idea about your competitors and your target audience.

Can I see your previous projects?

The best way to assess a content writer’s skill level is to review their previous work. Please ask for samples of their work and an example related to your industry or category.

How can you write in my voice?

Hire copywriting experts who understand what your Content needs to do. For example, is it primarily intended to inform current customers or convert visitors? Ensure that the Content the content writing vendor delivers is targeted to your customers and potential customers for your business; It's not about you. Regardless of the topic, it is written in such a way as to increase engagement. The most effective website copy focuses on something other than what your business does but on what it can do for the customer: what problem you solve or fill.

How will I get something I can use?

Researching the copywriter is who they say they are and whether they have done this type of work before communicating clearly and often to ensure writers have what they want and your project is progressing.

Resource:
https://rayaccess.com/4-questions-to-ask-potential-content-writers/
https://thehappybeavers.com/blog/questions-when-hiring-content-writing-services/

Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.

Image Source: www.freepik.com

58 adminJanuary 24, 2023

The Cost Of Hiring A Part Time Cyber Security Officer In Chicago
You probably have some essential items and heirlooms in your home, so you lock your doors and windows when you go out, have two or three locks on your doors, or have an alarm, CCTV, a big dog, or a small dog. Just as you secure your home by latching your door when you pull out, you should also safeguard your association network and computers with a watertight cyber security solution. Here you can find out why cyber security is essential and the cost of hiring a cyber security officer in Chicago.

The Importance of Cyber Security:
The importance of cyber security degenerates to the need and requirement to keep particulars and data safe. Today, people store large amounts of data on computers, servers, and other connected devices. Much of this is sensitive, including personally identifiable information, passwords, or financial data. And then, there is intellectual property (IP).

If a cybercriminal gains access to this data, they can wreak havoc. They can share sensitive information and use passwords to steal your funds. Organizations must have security measures in place that enable them to comply.

In the case of public services or government agencies, cyber security helps ensure that the community can rely on its services.
Benefits of cyber security

By implementing security measures, businesses and individuals (such as MSSPs) can protect themselves and others from a full range of cyber security threats.
With cyber security, companies know that unauthorized access to their network or data is protected. Both end users, organizations, and their employees benefit.
It's not just detection that strengthens cybersecurity but also mitigation and response.

The cost of hiring a part-time cyber security officer in Chicago:

The average annual Part-Time Cyber Security salary in Chicago is $78700. Most pay between $43210 to $113108 per year. According to glassdoor.com, cyber security officer part-time cost in Chicago is- $49.27 - $52.35 Per Hour (Employer est.)

Cyber Security Salary by Position, Low & High
Position Low High
Information Security Manager $150,000 $225,000
Cyber Security Engineer $126,000 $213,000
Application Security Engineer $130,000 $200,000
Network Security Engineer $120,000 $208,000
Cyber Security Analyst $114,000 $160,000
Penetration Tester “Ethical Hacker” $114,000 $160,000


Resource:
https://mondo.com/blog-highest-paid-cybersecurity-jobs/
https://www.logpoint.com/en/blog/what-is-cyber-security/#:~:text=With%20cyber%20security%2C%20companies%20have,it's%20also%20mitigation%20and%20response

Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.

Image Source: www.freepik.com

55 adminJanuary 23, 2023

5 Features Every Telehealth Platform Must Offer
What is telehealth?

Telehealth is a platform that enables you to connect online with doctors. It has a doctor's appointment online by phone or video call. Telemedicine is helping people access healthcare safety from their homes.

Telehealth makes healthcare accessible, affordable, and manageable amid the covid-19 breakout. Telehealth apps are becoming a crucial part of our daily life. Having a telehealth app is now vital for hospitals and doctors.

Telehealth apps enhance the patient-doctor experience. For increasing growth and better engagement, make sure your telehealth solution offers the best features.

Let’s take a look at 5 Must-Have Features in the Telehealth platform.

1] Audio and Video-Enabled Conferencing:
Audio and Video-enabled Conferencing modules help patients and doctors to communicate. It builds trust. The doctor can identify the visible symptoms, which helps to make accurate diagnoses, and patients can ask questions regarding the symptoms.
Telehealth apps should also be enabled with group calls chats so doctors can add their peers.

2] HIPAA Compliant Communication:
HIPAA stands for Health Insurance Portability & Accountability Act, Which has a framework that protects confidential patient data.
In the telehealth industry, HIPAA compliance is crucial. The HIPAA compliant system ensures that patient data is safe and secure with no chance of it being leaked.
Most of the communication is online in the telehealth platform, so the platform must ensure that the patients can trust their medical records.
HIPPA compliant messaging was 79% voted of patients as an essential feature to the platform.

3] Remote Scheduling and Appointments:
Remote Scheduling and Appointments feature patients and doctors. Patients can book doctor appointments remotely, and doctors get updates with their appointment requests and patient profile before communicating. This app feature enables the doctors to cancel appointments anytime in the care of an emergency.

4] Payment Gateways:
The medical bill payments feature from your smartphone should be a must-have feature in every telehealth app. It helps automate invoices for every patient, automate appointment adherence, develop pay slips for hospital staff, record payment, etc.
This feature gives you multiple payment methods with safe payment processing. It is an elementary and fast, user-friendly feature.

5] Browser-Based App:
Telehealth web application is a vital check box on your priority list. Most users prefer telemedicine that is easily accessible through smartphones and browsers or desktops.
This web application can easily be accessible by anyone, and most hospitals and clinics don't perform installed software that is hard to maintain.

Resource:

https://www.softclinicsoftware.com/features-that-your-online-telemedicine-platform-must-have/
https://www.osplabs.com/insights/10-must-have-features-in-your-telemedicine-app/
https://insights.daffodilsw.com/blog/8-must-have-features-in-telehealth-apps-you-should-know-about

Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.

Image Source: www.freepik.com

59 adminFebruary 14, 2022

10 DIY HTML Optimization Tips
Is it possible to handle your search engine optimization (SEO) without prior experience?

According to Eric Ward, a notable linking strategist, and writer of the Linkmoses Private newsletter, "DIY SEO is not only viable, but it's usually desirable." "No one will be as concerned about your company as you are."

Why is it so foremost to Optimize your Website?

Let's imagine you've produced a lengthy post on a topic that your target audience cares about the content. You transform it into a literary masterpiece, complete with anecdotes, examples, and practical advice.

After that, you publish it. And you wait for the rush hour to arrive.

Except it doesn't.

Why? Because it hasn't been SEO-optimized. People won't be able to locate your masterpiece since you didn't focus on a good keyword, didn't fill out meta tags, didn't employ a semantically proper hierarchy, and didn't have any inbound links.

Keywords:- The free Google Keyword Planner tool, which can be used to input your website's home page URL and analyze the keyword ideas Google generates, should be the initial step in any SEO effort. "Shorter keywords are usually more competitive, which indicates that other firms are investing a lot of time, effort, and money to get them to rank," explains Michael Lazar, TrueShip Shipping Software's "growth hacker." He claims that long-tail keywords are "easier to rank for and can drive just as much traffic."

Links:- "Many people have witnessed the value of having a strong backlink profile, but many others have either encountered penalties or wasted many hours creating links to no avail," explains Jonathan Gilde, BrightHaus account manager. "While backlinks are no longer as important as they once were, a high-quality link can still be quite effective." The goal should not be the link itself."

Blogging and Social Media:- WordPress is a blogging platform at its core. Many companies, however, utilize it as the content management system for their entire website. According to Josh Meah, COO of JackMyRep.com, WordPress is used since it is a free, open-source platform with many free plug-ins. "If you're handling your SEO, starting with a WordPress site will save you a lot of time, energy, and money by leveraging the work of the entire WordPress community."

According to Dan Castro, a digital marketer, Buzzsumo is a great place to find blog topic ideas. It displays how existing posts and stories have been shared on social media. According to Castro, you should pick articles on a topic that have been widely shared on social media and then create your version of the narrative to give it a unique spin. You're not contributing value to the debate if you merely rewrite what's already been said; therefore, you're unlikely to earn social media shares, links, or other benefits that come with unique content.

SEO Strategies:- For your website, several SEO professionals recommend using the free Google Analytics and Google Webmasters tools. These tools can tell you how much Google traffic you get, which phrases bring the most traffic, and which traffic is converting the most.

"Researching competitors are looking at their marketing for strengths and faults is one of the easiest methods for companies to improve their SEO strategy," says BrightHaus' Gilde. "Learn about their onsite and offsite SEO techniques, as well as their social media approach." ing to the most significant number of conversions.

Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.

Image Source:
www.freepik.com

64 adminFebruary 11, 2022

E-Commerce App Development For Retail Businesses
Nowadays, mobile apps are necessary for the e-commerce industry to grow more. Mobile apps are driving the boom for e-commerce.

Almost everyone purchased online from clothing, food, electronic devices, cosmetics, etc.

E-commerce is fast transcending into M-commerce. Nowadays, the most popular demand is to create E-commerce platforms and websites that are mobile device-friendly. Because most customers are available on mobile 24-7, an e-commerce company can connect with its audience through mobile internet service providers.

In this covid-19 times sparked an e-commerce boom even more. Making purchases through an e-commerce app became the most convenient way of buying things. Statista forecasts that in 2022 mobile e-commerce sales will surpass $432 billion, up from $148 Billion in 2018.

If you want to diversify your online commerce business, this article will help you learn the essentials for developing a successful mobile application.

The rationale behind E-commerce app development :

We all know that retails mostly happen through mobile or online channels. An e-commerce application can add immense value to the chain of events that control business transactions.

Advantages of having an e-commerce Application:

1] Nowadays, online shopping is a new trend.
2] personalize shopping with advanced technology such as AI, AR, VR.
3] it helps to improve marketing.
4] direct connection with the customer.
5] brand building.
6] customer loyalty is enhanced.
7] enable contactless payments. Multiple payments method is available.
8] easy analysis of all activity.
9] everything mobile is the best option.
10] it helps to attract customers.
11] also helps small and new businesses.
12] helps to increase sales.
13] retarget your audience.
14] seamless checkout process.
15] we can study customer behavior. Etc.

Types of e-commerce Applications

It is essential to learn about the type of e-commerce app Before you decide to create your business-specific app.

The applications are different to fulfill specific business goals and meet objectives based on their feature.

Mobile e-commerce apps have these four types:

1] Business-to-Business (B2B)
2] Business-to-Consumer (B2C)
3] Consumer-to-Consumer (C2C)
4] Consumer-to-Business (C2B)

Different types of e-commerce apps, developed to facilitate other activities that will be happening over them, are described here:

1. B2B (Business-to-Business) e-Commerce App:
The B2B E-commerce app enterprises aim to sell their services or goods to another company.
Example: Alibaba, amazon business, and quill, where industries sell to retailers, further selling to customers.

2. B2C (Business-to-Consumer) e-Commerce App:
It is one of the best approaches for any retail organization. Anything you can buy from an online store - household items, clothing, gadgets, groceries, etc. the sales happen directly through the application.
Example: Amazon, Flipkart, Dominos, etc., where industries sell these products directly to customers.

3. C2B (Consumer-to-Business) e-Commerce App:
Businesses are also buyers for niche domain-specific offerings like technical assets, design, content, etc. It is the best platform to display their talent and build business relationships.
Examples: clutch, Github.

4. C2C (Consumer-to-Consumer) e-Commerce App:
The consumers interchange their services among themselves without any business role. This C2C model work on a mobile App.
Example: OLX, eBay this application allow to sell their product to other people.

Resource:

https://www.rishabhsoft.com/blog/ecommerce-mobile-app-development
https://www.fatbit.com/fab/ecommerce-mobile-app-development/

Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.

Image Source: www.freepik.com

69 adminFebruary 10, 2022

Flutter Vs. React Native
Flutter Vs. React Native – Why did we choose in 2022?

Do you want to develop apps for your business more quickly? And do you want to reduce costs with cross-platform development – but you are confused about which technology to choose?

Some top mobile app development technology like Python, Java, Flutter, React Native, Swift, Kotlin, R programming, etc.

This article compares Flutter and React Native mobile app development technology.

What is Flutter?

Flutter is defined open-source UI software development kit created by Google. It is used to develop cross-platform applications for Android, iOS, Linux, Mac, Windows, Google Fuchsia, Web platform, and the web application from a single codebase.

There are some popular apps are made with Flutter:

1] Hamilton app (App on App Store, App on Google Play, Website) – official app for the Broadway Musical
2] Google Ads app (App on App Store, App on Google Play)
3] Topline app by Abbey Road Studios (App on App Store, App on Google Play)
4] Reflectly (App on App Store, App on Google Play, Website) and many more.

What is React Native?

React Native is an open-source UI software framework created by Meta Platforms, Inc. It is used to evolve applications for Android, Android TV, iOS, macOS, tvOS, Web, Windows, UWP, and many more by enabling developers to use the React framework and native platform capabilities.

It is also being used to develop virtual reality applications at Oculus.

There are some popular apps are made with React Native:

1] Instagram (iOS, Android)
2] Facebook (iOS, Android)
3] Tesla (iOS, Android)
4] Skype (iOS, Android)
5] Fb Ads Manager (iOS, Android)

Pros and cons of Flutter:

Pros of Flutter:
  • It looks great
  • It's rich in widgets
  • The community is rapidly growing
  • Well-structured documentation
  • Permanent improvements for web development
  • It requires less testing
  • The apps are fast
  • It helps to design the same UI for older devices
  • Flutter 2 version helps to build apps for the web

Cons of Flutter:
  • It is not just Native
  • The apps are huge than Native ones
  • It still has a bounded set of tools & libraries compared to Native apps

Pros and cons of React Native:

Pros of React Native:
  • It has a most important feature, which helps with fast coding
  • One codebase that helps to create apps for two and more platforms
  • It uses JavaScript language
  • The code can be reused
  • It has an active and encouraging community
  • React developers easily learn React Native
  • It saves up to 50% of the time on testing
  • It has fantastic performance
  • Nader Dabit, Developer Advocate, AW
  • Ship across numerous platforms
  • Feasible to ship over the air updates bypassing App Store and Play Store.

Cons of React Native:
  • Still, it is not native
  • It does not have many out of package components
  • The choice is limited
  • Abandoned packages & libraries
  • UI can be easily broken
  • Apps are bigger than native ones

Flutter vs. React Native:

Flutter and React Native has many things that are the same. They are both open-source frameworks any person can use easily.

They both are developed by the leading company Google created Flutter vs. React Native was created by Meta.

Flutter is easy to use as it is more resistant to system updates. React Native depends only on native elements, so when the update is released, some problems may appear in the launch app.

The biggest difference between React Native & Flutter is that Flutter has plugins developed by the Google team, like geolocation and mapping. Woefully, React Native app works better with apps with a one-time location and does not require tracking.

Resource:

https://fireart.studio/blog/flutter-vs-react-native-what-app-developers-should-know-about-cross-platform-mobile-development/
https://www.thedroidsonroids.com/blog/flutter-vs-react-native-what-to-choose-in-2021#f2

Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.

Image Source: www.freepik.com

46 adminFebruary 7, 2022

IoT Integration in Mobile Apps
First, it was versatile apps that permitted you availability to organizations from any place on the planet. Next, the virtual and enlarged reality advancements re-imagined how we shopped, got to the brand, and even spoke with the individuals around us. The Internet of Things has made the world a more associated and bound together spot for our reality.

A decent measure of clients invests energy by utilizing portable apps. In 2017 alone, individuals aged 18-24 spent approx. 66% of their up-to-date time on mobile apps, and this goes to say a ton regarding how versatile application has upset the lives of individuals.

With IoT portable apps, the end client will have a superior and more brilliant and very much associated future.

Why and how?

IoT apps are tied in with associating the different gadgets to the Internet, and the lone evident strategy in which these gadgets can impart over the net is versatile. It improves availability and upgrades prompt and constant correspondence, in this manner empowering fast choices.

Before we proceed onward to comprehend the uses of what is IoT combination administrations and IoT-based universal apps and the open doors this coordination has to bring to the table, we should take a simple portion of the advantages related to IoT apps development.

Overcoming the challenges of IoT integration

Information protection becomes your primary concern whenever you are looking for something new or planning to adopt a fresh piece. IoT-enabled applications have made it possible for organizations to monitor further information. It is noteworthy that you are making an accurate security compilation of portable IoT system settings. You will find that information from a different focus can be accessed as a result of this arrangement, which will make it easier for you to understand customer performance. You, too, may have your own experience with the most accurate accuracy because of your efforts.

A portable app designed with IoT settings should be visible all around and should have an easy-to-understand system. The system should be organized so that the available information is superior. You must plan the application process that can determine the details continuously and create pieces of information in it. It can be a wrong test if it is not done correctly. UX should have the option to address the volume straightforwardly. With IoT-enabled application systems, you need to work with people close to modern professionals and ensure that cycles are integrated. You should hear each development period before presenting a customer request.



Advantages of IoT-portable application Integration

The IoT offers a few advantages to associations, empowering them to:

The screen in general business: With the total data about stock and creation of each assembling plant on your cell phone, it lets you think about your business whenever.

Improve client's experience: IoT lets you comprehend what the client needs and gives you profound knowledge about the client's conduct. By utilizing Beacon innovation, you can accomplish these objectives, improve client conduct, and lift your business.

Expansion in profitability: IoT improves the general effectiveness and efficiency of both individuals and the business. At the point when gadgets are associated and conveyed over the Internet, at that point, you can look for ongoing assistance and guarantee its prompt accessibility.

The decrease in costs: IoT gives you knowledge into your business arrangements continuously, which influences the creation and dynamic capacities. It permits you to settle on smart and fundamental choices, decreasing the expense.

Produce more income: These apparatuses give you all of the data about your business at the tip of your finger and let you choose what's beneficial for your business and plans appropriately, which at last adds to your income.



Use IoT Based Mobile Apps Cases

With IoT-based applications, you can upgrade information on how a client heats an item or buys it. Determines the type of engagement they expect and will enhance the future and online experience you provide. The store's sensors will help you understand what works best with the crowd. You can also upgrade the store format using these mixed-use app settings and details.

Home appliances are another way to use the IoT input settings. It will help you improve your homes' condition, and clients can work on gadgets in their homes from remote locations. You can use IoT-based applications to deal with any part of the home.

Conclusion -:

With IoT getting incorporated with versatile apps, it has made the lives of individuals significantly simpler. For the clients and the engineers, the cycle turns out to be simple. With the inter-connectivity of gadgets with versatile apps, plenty of assignments gets overseen at the clients' fingertips. Less exertion during the development cycle permits the engineers to concoct more easy-to-understand and creative application arrangements. One thing any organization needs to remember is at whatever point. The organization needs a designer. It has to know does it need to recruit an android engineer or an iOS designer.

Resource:

https://www.tirichlabs.com/blog/integration-of-mobile-apps-with-iot-solutions/
https://www.spaceo.ca/iot-integration-mobile-apps-benefits/
https://www.spaceo.ca/iot-integration-mobile-apps-benefits/
https://www.datasciencecentral.com/profiles/blogs/impact-of-iot-on-mobile-app-development-industry#:~:text=Conclusion,developers%20the%20process%20becomes%20easy.&text=Less%20amount%20of%20efforts%20during,friendly%20and%20innovative%20app%20solutions

Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.

Image Source: www.freepik.com

49 adminFebruary 4, 2022

How do Mobile Apps Improve Business Growth?
In today's world, every individual has a smartphone. 3.8 billion smartphone users worldwide, and the numbers are increasing every day. As everything becomes mobile-centric, most intelligent, forward-thinking entrepreneurs are taking advantage of this mobile app phenomenon to improve their business.

Any business needs to adapt to the latest technological developments quickly.

App development is the fastest top trend in today's world; more and more people use mobile phones to do tasks like book flight tickets, listen to music, play games, read the news, etc.

What is App development?

Mobile App development is the operation of developing software applications. These software applications are designed to run on mobile devices, such as smartphones or tablets. These applications can be pre-installed on phones in the plan of action platforms or delivered as web applications using the server-side to provide an "application-like experience" within a web browser.

Reasons Why Mobile Apps Are Important and How They Can Skyrocket Your Business Growth.

1. Boost Branding:

Your brand consists of a logo, colors, design, services, etc., of everything that makes your brand unique, among others. A mobile app is a powerful tool for increasing brand awareness and recognition.
In addition, having a mobile application helps your brand's dependability and authority.

2. Improves Traffic and Conversions:

People use mobile apps for their needs. Traffic for your business process is always directly proportional to the conversion rate of your services. Nowadays, the mobile app means more traffic and higher conversions.

3. Boosts Customer Engagement:

A mobile app is a direct source to connect with their customer. And understand the customer's needs and implement them in business. It helps to grow in the industry and also helps to boost customer engagement.
If you notify customers with critical and relevant information, they will get attracted and loyal to your brand & choose your offerings over others.

4. Generate More Income:

Since mobile phones govern the market, it's not surprising that Google Play and App Store produce billions in combined sales through mobile & gaming apps.
Both the app stores raised $39.7 billion in total customer spending in 2019, and this number just continued to increase for the most part from 2020 to 2021 at the height of the pandemic.
You can earn in a different method like in-app ads and purchases, subscriptions, affiliate programs, or sponsorship, among others.

5. Allow Offline Access to Your Business:

You can also access your app offline and online, and it helps increase user engagement. It is one of the essential advantages. Your users still have access to your business even if they do not have internet access. Web apps do not have this access. They need internet access to use it.

CONCLUSION: MOBILE BUSINESS GROWTH

The simplicity of mobile applications provides excellent business benefits.

Mobile apps are an expanded platform for your company – if you want to grow your business, you cannot do without a mobile app.

Resources:

https://www.appschopper.com/blog/why-mobile-app-development-important-business-growth/
https://zesium.com/10-ways-a-mobile-app-can-boost-a-small-business-in-2021/

Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.

Image Source: www.freepik.com

68 adminFebruary 1, 2022

Best New Features in Laravel 8
Laravel is an open-source PHP platform created by Taylor Otwell that’s designed to make web apps faster and easier.

In the Laravel framework, the most recent version is Laravel 8, which was released on September 8th, 2020.

Laravel 8 includes many new features, including Updated Landing Page, Models Directory, Removed Controller’s Namespace Prefix, Maintenance Mode, Laravel Jetstream, Schema Dumping, Queued Job Batching, and many more features.

Some of the points are new features:

I) Updated Landing Page:-
Laravel 8 (CMS) comes with a new landing page for a fresh install, and it's gets displayed a facelift and is now built with Tailwind CSS, including light and dark versions. It straps to Laravel ‘s various SaaS goods as well as community pages.

II) App/Models Directory:-
Laravel 8’s includes an app/Models directory. According to a rating, over 80 percent of developers created an app/models directory themselves.

III) Removed Controller's Namespace Prefix:-
No more double prefix issues! Now you can import and use double prefixes without the problem.

IV) Maintenance Mode:-
The maintenance mode allows us to display a user-friendly notice to our users. Seed of broken side during maintenance mode, it also allows us to perform any maintenance task. It can be beneficial when launching a new app. If any users access your site, they'll see your maintenance page. The framework does not even attempt to load the composer's auto-load file, meaning errors will not be thrown.

V) Laravel Jetstream:-
Laravel Jetstream is a brand of new scaffolding for Laravel 8 released as an open-source package. Jetstream implements your application's login, registration, email verification, two-factor authentication, session management.
Jetstream is designed using Tailwind CSS and offers your choice of live-wire or inertia scaffolding.

VI) Schema Dumping:-
New schema dumping command released with Laravel 8. If you're operating on an extensive application with a large number of database migrations, it helps you clean them up.

VII] Queued Job Batching:
It's easy to notify when all jobs are completed or when there's an error in its execution.

Resource:
https://moduscreate.com/blog/15-features-laravel-8/
https://laravel-news.com/laravel8

Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.

Image Source: www.freepik.com

62 adminJanuary 28, 2022

10 HTML Elements You Didn’t Know You Need
I’ve heard that HTML is a straightforward language than other programming languages. HTML is the best and powerful markup language that helps build web application structure and provides accessibility benefits.

We know the classic tags that we used regularly like p for paragraph.  h1-h6 for headline size, nav for navigation, article for bloger, news articles, footer,header etc..

Today we will study some new and exciting 10 HTML elements you didn't know you needed.

1] Audio
2] Picture
3] Progress
4] Time
5] Date list
6] Work Break Opportunity
7] Video
8] Template
9] Output
10] Blockquote & Cite

Let's take a look more in-depth at each of the HTML tags listed above.

1] Audio:
There are three supported file formats of Audio in web development: mp3, WAV, and OGG. And we use the Audio tag to define a sound.

2] Picture:
picture tag used for specific image sources. there are two different tags source elements and one image elemenet are used.

3] Progress:
progress meta tags display bars on a web page.

4] Time:
Time tags are used for crawlers and bots to understand what Time is referenced exactly.

5] Datalist:
A catalyst is an advanced drop-down to select something in a form. The good thing is that it works as both a search and a drop-down.

6] Word Break Opportunity:
If you want to write a long block of text or a long word, use the wbr tag to specify.

7] Video:
Suppose you want to add a video on a webpage that we use the Video tag to specify a movie clip or video stream. The supported format of the Video is MP4, WebM, and Ogs.

8] Template:
The template tag contains content that is hidden from the user.

9] Output:
The Output tag reveals the result of a calculation.

10] Blockquote & Cite:
The blockquote and cite HTML tags are include the content is from an outside source.

Resource:
https://dev.to/emmabostian/10-html-element-you-didnt-know-you-needed-3jo4

Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.

Image Source: www.freepik.com

45 adminJanuary 21, 2022

Latest From Android
In these 10 to 12 years, mobile phones have evolved from simple communication gadgets into a smartphone; from this smartphone, people make digital payments, online purchases, generate office meetings, search jobs, transfer documents, etc.
The mobile phone industry is rapidly growing day by day around the world. In the 5G world, we see the android rise of the internet of things(IoT), and the app development industry is growing.
Statistic reports state that there are 3.2 billion smartphone users in the world today. Android has around 2.6 million apps on the play store.
Many companies are now seeking the services of mobile app developers to make their Apps. That should be user-friendly and more accessible.
So, in this article, we will look at some of the best latest android technology that helps make a better, more advanced, and demand application.

Table of Contents:

1] Kotlin:
Kotlin is a cross-platform, general-purpose programming language with type inference.
Google announced that the Kotlin programming language is now its preferred language for Android app developers.
Kotlin is said to be the advanced version of Java. We can write better and faster android apps with Kotlin.
Kotlin is used by over 60% of professional Android developers that helps boost productivity, developer satisfaction, and code safety. It's been one of the most-loved languages.
Famous mobile applications are written in Kotlin is
  • Pinterest The popular photo-sharing app.
  • Trello is widely popular and allows users to organize anything with anyone, anywhere.
  • Netflix is the world’s leading streaming entertainment service.
  • Basecamp is one of the leading project management and team communication tools.
  • Zomato uses Kotlin to write more safe and concise code for its Android app.

2] Android Jetpack:
Jetpack is a suite of libraries to help developers follow best practices, reduce boilerplate code, and write code that works consistently across Android versions and devices to focus on the code they care about their program.
For faster and easier Android app development, software engineers embrace the Android Jetpack, making it one of the latest technologies for developers.

3] Flutter:
Flutter is an open-source UI software development kit, and Google developed it. It is used to create cross-platform applications for Android, iOS, Mac, Windows, Google Fuchsia, Web platform, and the web from a single codebase.
Flutter apps are written in the Dart language and use many of the language's more advanced features.
Flutter uses a variety of widgets to deliver a fully functioning application.
Famous mobile applications are written in Flutter is
  • Google ads: It is a mobile application that allows you to manage Google ad campaigns directly from your smartphone.
  • Postmuse – Instagram photo editing app
  • Cryptograph app

4] IoT( Internet of things):
The key mobile app development trend is the implementation of the IoT (Internet of Things). In Android. Google's IoT platform helps IoT integration through Android APIs on Android Studio.

5] Apache Cordova:
Apache Cordova is a mobile application development framework created by Nitobi.
Apache Cordova enables software programmers to build hybrid web applications for mobile devices using CSS3, HTML5, and JavaScript, instead of relying on platform-specific APIs like those in Android, iOS, or Windows Phone.
Contributors to the Apache Cordova project include Adobe, BlackBerry, Google, IBM, Intel, Microsoft, Mozilla, etc.

Resource:

https://acodez.in/android-new-technology-for-developers/
https://www.westagilelabs.com/blog/top-10-android-app-development-trends/

Disclaimer:

Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.

Image Source: www.freepik.com

52 adminJanuary 21, 2022

BLE, Wearables – Fitness Apps
Fast mechanical headways in savvy gadgets have prompted the development of present-day instruments and spearheaded advancements like wearable gadgets. Wearables are present-day gadgets that are utilized with the end goal of amusement and are proposed to bring high portability, live admittance to information, and set mindfulness into the lives of individuals in a sans hands way.

In general, the number of compatible wearable gadgets needs to be reduced from 325 million gauges throughout 2016 to more than 830 million by 2020. Tractica estimates that revenues from wearable gadgets will increase to around $ 100 billion by 2021 and market caps to $ 17 billion.

The smartwatches-related tests will add about 81M units - talking about deals for wearable devices running 2021 in 2021. Health teams, Bluetooth headsets, and HMDs (Head Mounted Displays) remain some of the most popular outfits for 2017-18. On Bluetooth wearable gadgets, mobile applications take on an important function. For example, health apps like Google Fit mix data from different apps and gadgets. Similarly, it uses sensors in a person's cell phone to collect additional health information.

BLE is Everywhere
The most significant impact of wearable innovation on versatile application advancement is BLE going standard. When Wi-Fi occurred in each cell phone, everyone considered it the passing of Bluetooth, as we probably are aware. Notwithstanding, the conviction was brief as the Bluetooth consortium thought of a low-energy variant of Bluetooth called BLE. Before long, BLE turned into the actual norm for a typical wearable to associate with outside gadgets, for example, your cell phone.

Today, application stores are loaded with applications that associate with your #1 wellness gadgets over BLE. Since customary wearables don't give direct admittance to the equipment, a BLE versatile application remains the only alternative. Wearables produce an excessive amount of client information to store and, in this way, need the outer capacity to clear a path for new information.

Cloud Syncing is an Industry Standard
When a wearable associates with a cell phone over BLE, it pushes the information to the cell phone's inward stockpiling. Most wearables anticipate that their clients should dump information toward the finish consistently. This measure will, in general, store an excessive amount of data into the cell phone, which could be an issue eventually. Wellness versatile applications push the information to devoted distributed storage when moved to the cell phone.

Another preferred position of cloud synchronizing is this that client can get to his wellness information anyplace paying little mind to the gadget. We can impart the knowledge to his wellness mentor, dietitian, or family specialist on a public URL. The figure motor of the cloud supplier can handle the organized information into intuitive diagrams and charts for prepared reference to the client where his wellbeing bar is going.

Fitness tracker features:

  • Distance tracker: Any wellness tracker will log your means and distance over an exercise. Better quality wellness groups offer distance following throughout bigger timeframes to survey your wellness movement.
  • Calorie Tracker: Most wellness groups will follow the number of calories you consume to tell you the exact result of your exercises. Some wellness groups likewise have calorie admission and weight trackers. These permit you to enter your food and gauge calories consumed against calories eaten.
  • Pulse screen: The pulse screen permits you to measure and control the power of your exercise.
  • Rest following: Sleep following permits you to screen the length and nature of your rest. This alternative is incredible for anybody hoping to improve general wellness and actual wellbeing.
  • Show size: Bigger showcases permit you to all the more effectively explore through the various elements of your wellness band. The tradeoff is mass for browsability.
  • Remote innovation: This component permits you to rapidly and effectively associate your wellness band with your other small gadgets.
  • Water and sweat opposition: Water and sweat obstruction is significant for drawing out the life of your exercise tracker.
  • Water sealing: Water obstruction won't be enough for swimming laps in the pool. Waterproof wellness groups are ideal for swimmers or anybody searching for an additional exercise choice.
  • Flexible band: Bands frequently have supports or another system for changing serenely to your wrist.

Components to consider:

  • Similarity: Fitness groups may offer tracker programming or parallel with your PC or cell phone to allow you to view and keep tabs on your development.
    Search for brands that are worked to associate consistently with your gadgets. Some wellness trackers have related applications to control your exercise through your cell phone.
  • Battery life: Some wellness groups are more energy-effective than others and can be utilized more without energizing or supplanting the batteries.
    Discover a harmony between convenience and battery existence with brand-explicit battery life appraisals and client audits.
  • Size: A well-fitting band is fundamental for running and other wearing exercises. Discover a band that changes and isn't too inconvenient on your wrist.

The Significance of Mobile Apps

Wearables will, in general, work as one with portable applications. On account of Google Fit, the gadgets gather clients' wellness information. The application stores the data, pushes it to distributed storage over IP, measures the data in an even structure, and presents it to clients in perfect reference diagrams and pie graphs. For instance, how much calories you consumed against burned-through a month ago isn't something your Fitbit shows, inferable from its restricted preparing power, screen size, or extra room of the wellness gadget.

Indeed, even in current days wearables, for example, Apple Watch and Android Wear gadgets, running an advanced working framework with twelve local applications introduced, web network, and fair battery depend on versatile applications for some basic tasks. Versatile application advancement around wearable gadgets significantly affects how they communicate with their human proprietors.

In any case, smartwatches running Android Wear and Watch OS costing several dollars speak to just a tiny amount of the wearables market. Modest Bluetooth wellness groups rule the market, and most of them don't have the advantage of LTE or Wi-Fi to associate over the web.

Conclusion-:

An easy-to-understand and dependable wellness band make your exercise an easy decision. Track your wellness objectives with the press of a catch, so you can clear your head and spotlight on getting more beneficial and more grounded.

Resource -:

https://www.msystechnologies.com/blog/how-to-design-an-android-wearable-using-smart-bluetooth/
https://www.bluepixeltech.com/service/fitness-wearable-app-development
https://www.blemobileapps.com/services/wearables-app-development/
https://www.blemobileapps.com/blog/wearable-technology-disrupting-mobile-app-development/
https://www.yellowpages.ca/tips/how-to-buy-a-fitness-tracker/
https://www.reliancedigital.in/solutionbox/fitness-bands-all-about-their-tracking-features/

Disclaimer:

Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.

Image Source: www.freepik.com

57 adminJanuary 17, 2022

PWAs – Do you need one?
What is a Progressive Web App?

Progressive Web App is a type of web application that can be used as a web page and an application with various functions on a specific random gadget. PWAs are designed to satisfy most of the needs recorded on the Google agenda, after which the Progressive Web Application is faster, stronger, and more accessible.

The general concept of Progressive Web Apps is very easy to demonstrate. It is applications written in web development (JavaScript, CSS, HTML) that look and act like standard pages. They are visible in the Search Engine results page and are interconnected but offer comparable functionality to dynamic local applications: they are cut off, can send pop-up messages, and use gadgets on the same route as local applications.

The overall thought is that a Progressive Web App meets the desires for versatile clients who request the application be anything but difficult to utilize regardless of what the outside conditions

What makes an application a PWA?

An application could be viewed as a PWA when it meets certain necessities, or actualizes a bunch of given highlights: works disconnected, is installable, is anything but difficult to synchronize, can send message pop-ups, and so on

Furthermore, there are apparatuses to gauge how to finish (as a rate) a web application is, for example, Lighthouse. By actualizing different innovative points of interest, we can make an application more Progressive, along these lines winding up with a higher Lighthouse score. Yet, this is just a hash pointer.

There are some key standards a web application should attempt to see to be recognized as a PWA. It ought to be:

  • Discoverable, so the substance can be found through web indexes.
  • Installable, so it tends to be accessible on the gadget's home screen or application launcher.
  • Linkable, so you can share it by essentially sending a URL.
  • Organization autonomous, so it works disconnected or with a helpless organization association.
  • Progressive, so it's as yet usable on an essential level on more established programs, yet completely useful on the most recent ones.
  • Re-engageable, so it’s ready to send notices at whatever point there's a new substance accessible.
  • Responsive, so it's usable on any gadget with a screen and a program—cell phones, tablets, PCs, TVs, coolers, and so forth
  • Safe, so the associations between the client, the application, and your worker are made sure about against any outsiders attempting to gain admittance to touchy information.

Offering these highlights and utilizing all the points of interest offered by web applications can make a convincing, profoundly adaptable contribution for your clients and clients.

Attributes of Progressive Web Apps



PWAs locks in

A PWA approaches the gadget's highlights, which makes it ready to improve the client encounter and evade issues with re-commitment. Additionally, PWAs are helpfully available legitimately from a program and simple to stick to the client's home screen. Brands can send their buyers to push notices with extraordinary and constant offers, updates, and tokens of truck abandonment's, which expands clients' dependability.

PWAs are quick

Webpage speed is vital for each online business, regardless of on the off chance that it is a store or a news website. On the web - essentially portable - buyers are fretful. A big part of portable visits is deserted if the stacking of the page takes over three seconds.

Change rates are straightforwardly identified with page load time, which powers brands to enhance their sites for speed and effectiveness. PWAs ensure both. When stacked, they respond to clients' conduct easily, without the should be reloaded

PWAs are dependable

The unwavering quality of Progressive Web Apps depends on their autonomy from a web association. A PWA can work disconnected, giving a steady encounter regardless of the nature of the association. It permits clients to remain drew in as long as they need; they can keep perusing an item list or even add things to a truck, without a web association

Key focal points of Progressive Web Apps

Discoverability

The inevitable point is that web applications should be better displayed in web indexes, easier to find, rank and rate, and have metadata used by different empowerment programs.

The power component has recently been enabled in some online categories through restricted developments such as Open Graph, which allows the organization to access comparable metadata in the HTML block using labels.

The most important web level here is the Web app's display, which highlights the app's highlights, for example, name, logo, screen spray, and title tones in a JSON-edited document. This is used for settings, for example, app deployment and home gadgets screens.

Installability

The essence of the web app experience is that clients have app features on the home screen, and have the option to touch open apps to their site owner that feels well integrated with the basic category.

Current web applications can have this local app by hearing about objects set up within the Web app and in part accessible to current mobile applications called web app launches.

Security

The web platform provides a secure transfer tool that prevents simultaneous navigation and ensures that the object has not been changed, as long as you use HTTPS and build your applications securely And it's easy for customers to make sure you launch a rights application because its URL will adjust the space of your site. This is in stark contrast to the applications in the app stores, which may have a variety of comparatively designed apps, some of which can also be set up on your site, which in turn only adds to the inconvenience. Web applications eliminate that distraction and ensure that clients get the best experience possible.

Responsiveness

Responsive web applications use improvements such as media queries and viewport to ensure that their UI will match any aspect of the frame: work environment, various objects, tablet, or anything that comes quickly.

Linkability

Another great feature on the web is the ability to link an application to a specific URL without the need for an app store or a complex setup. This is the way it has always been.

The System Suggests

The key adjustment required for PWAs is technical support. Fortunately, management personnel are currently retained in all important systems in the workplace and portable.

Unique features, for example, Web App Displays, Push Notifications, and Home Screen Performance are widely assisted. Currently, Safari has limited Web App App and Add to Home Screen and no web pop-up messaging support. In addition, some important programs support all of these highlights.

All in all you have to stick to the rule of thumb change: use new methods that improve the look and feel of your app when they are available, but at the same time provide valuable support for your app when those highlights are not accessible. Giving a faithful site a good presentation is the result of applying these improvements; this means that web applications are built that follow best practices. This way everyone will have the option to use the app, however, those with current plans will benefit from PWA including much more.

Finish

Progressive web applications are at the forefront of the process of improving the system. Mobile applications and both sites contribute primarily to improving client experience. PWA applications are a step forward in this regard. They combine the best of practical and outstanding site performance. Understand that each business has its own system. In any case, downloading and presenting applications for each item, management or platform is not a formal process. PWAs are a new phenomenon in this context. In addition to the innovations, the web applications that offer change offer site benefits by using the look and feel of the app. Therefore, it is often expected that they are the future in the application development environment.

Resource –:

https://www.unifiedinfotech.net/blog/progressive-web-apps-the-future-of-app-development/
https://developer.mozilla.org/en-US/docs/Web/Progressive_web_apps/Introduction
https://www.tothenew.com/blog/an-overview-of-pwa/#:~:text=What%20is%20PWA%3F,do%20while%20using%20native%20apps
https://www.altexsoft.com/blog/engineering/progressive-web-apps/
https://ionicframework.com/pwa
https://divante.com/pwabook/chapter/01-introduction-to-pwa-technology.html#characteristics-of-progressive-web-apps
https://www.freecodecamp.org/news/practical-tips-on-progressive-web-app-development/

Disclaimer:

Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.

Image Source: www.freepik.com

65 adminJanuary 14, 2022

Top 3 Security Plugins for WordPress
Currently, WordPress is a free, open-source website creation platform. It is an excellent website platform for a variety of websites. In comparison, we are working on the website we need come security because 30,000 websites are hacked every day on average. Every 3 seconds, a new Cyber attack happens somewhere on the website. So we all need some security plugins to protect our website. In that blog, we are talking about the top 3 security plugins for WordPress.

1] Wordfence 2] iThemes 3] Jetpack
These plugins were the best site security plugins in 2021.

1] Wordfence:

The Wordfence is the most popular WordPress security plugin with 4+ million active installations. Wordfence includes an endpoint firewall and malware scanner built from the ground up to protect WordPress. It covers all the significant security checks scanner, login security, Wordfence central, and security tools.

Plugin Information

  • Active installations: 4+ Million
  • Last update: 3 weak ago
  • Requires WordPress version: 3.9 or higher
  • Requires PHP version: 5.3 or higher

2] iThemes:

iThemes is an all-in-one security plugin that claims to offer more than 30 ways to protect your site from attacks. This plugin gives security site templates, a real-time website security dashboard, WordPress login security, block bad bots, ban user agents with lockouts, monitor your site's security health, etc.

Plugin Information

  • Active installations: 1+ Million
  • Last update: 4 months ago
  • Requires WordPress version: 5.7 or higher
  • Requires PHP version: 7.0 or higher

3] Jetpack:

WordPress experts make Jetpack to make WP sites safe and faster. Jetpack offers you 24/7 auto site security, speed, performance, essay design, and expert support.

Plugin Information

  • Active installations: 5+ Million
  • Last update: 7 days ago
  • Requires WordPress version: 5.7 or higher
  • Requires PHP version: 5.6 or higher

Resource:

https://www.wisevu.com/blog/top-3-wordpress-security-plugins/

https://wpmailsmtp.com/wordpress-security-plugins/

Disclaimer:

Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.

Image Source:
www.freepik.com

52 adminJanuary 13, 2022

Mobile App Security
Mobile Security: - Securing any portable devices such as mobile, tablets, laptops, or any computing devices or the networks to which our devices are connected that need protection from any harm or attacks to prevent future damage.

Why we require mobile Security:- No matter what your age is, today, everyone has a smartphone. Mobile has become a part of our daily lives. We can't even imagine how much our phone holds value when it stores information. Your phone has almost all your data.

Phones are nothing but portable devices which can hold as much information they can. We can count so many reasons we need to protect our devices, which is very important.

Such cases lead to increased cyber-attacks, which can use mobile malware to target both the device and the back-end systems they access. It is a high-level time for the organization to implement mobile device security to avoid malicious malware, data leakage, and other mobile security damage if they do not.

Not only the mobile Security affects your day-to-day life, but it can also create a blunder in your business and the productivity for the same. With mobile in hand can bring countless doors to grow your business. But it is also essential to keep your phone secure. You don't want somebody to steal your personal information/data or your business planning. Hackers can do serious problems.


As the number of devices and they are used has multiple. Protecting mobile devices has become increasingly crucial. It is especially problematic when employee-owned devices connect to the corporate network.

Benefits of Mobile Security?

  • The most significant need for mobile Security is to prevent sensitive data or data leakage or theft.
  • Another advantage is to avoid the enterprise's ransomware attacks that target mobile devices.
  • Mobile Security helps to secure and assist regulatory compliance at a higher level.
  • Securing your device also helps to keep your peace of mind. Whether it is an individual or an organization, if you know your device is secure from any threats or harms or attacks, you gain a lot of peace which Is very helpful to balance your life.

Top Threats to Mobile Security:-

As we know, our mobile devices suffer from many cyber threats. Some of them are listed below:-

  • Malicious Apps and Websites: In mobile devices can have mobile malware installed and access malicious online content.

  • Mobile Ransomware: Mobile ransomware is a malicious app that is becoming more similar and impactful, and more valuable as sensitive data is stored on mobile devices.

  • Phishing: Mobile devices have access to several different communications media – email, SMS, social media, etc. – making them an ideal platform for performing phishing attacks that steal data or carry malicious content.

  • Man-in-the-Middle Attacks: Mobile communications do not always use secure technologies, making them vulnerable to an interception for eavesdropping or data modification.

  • Advanced Jail-breaking and Rooting Techniques: Jail-breaking and rooting provide elevated permissions on a mobile device, enabling an attacker to take a more fantastic range of malicious actions.

  • OS Exploits: Like any other software, mobile operating systems can contain exploitable vulnerabilities that place them and their users at risk.


Security vendors and products for the Mobile device:-

Below is the list of several vendors that offers complete mobile security tools and device management:-

  • Scalefusion

  • Hexnode Unified Endpoint Management

  • Microsoft Enterprise Mobility + Security

  • VMware Workspace ONE Unified Endpoint Management

  • Google Endpoint Management

  • N-able Remote Monitoring and Management


Resource:-

https://whatis.techtarget.com/definition/mobile-security
https://www.checkpoint.com/cyber-hub/threat-prevention/what-is-mobile-security/

Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.

Image Source:
www.freepik.com

59 adminJanuary 12, 2022

Basic Yoast SEO

61 adminDecember 27, 2021

CODEIGNITER VS. LARAVEL
What is Laravel and CodeIgniter?

Laravel is an open-source PHP framework. It uses MVC architecture for web application development and is a very dependable PHP framework to express accurate language rules.

On the other hand, Code igniter is a robust PHP framework. It is for developers who like a genuine tool kit to create web applications. PHP, as a language, uses CodeIgniter to develop dynamic websites. It provides total flexibility and freedom for the users since they don't need to depend on the MVC development pattern. Third-party plugins are useful to implement complicated functionalities and offers incredible security and encryption procedures.

Laravel vs. CodeIgniter, which is better?

Laravel and Codeigniter both have their benefits and importance. It depends on the nature of the project to which one must prefer. However, Laravel has a little edge compared to CodeIgniter because of its elegant and advanced features.

DBMS Support:
Laravel is compatible with ORACLE, Microsoft SQL Server, IBM DB2, MYSQL, PostgreSQL Orientdb, and JDBC compatible.

Code Ignitor supports MySQL, PostgreSQL, Microsoft BI, and MongoDB, and other popular databases like Microsoft SQL Server, Oracle, DB2, etc.

Popularity and Current Trends:
Laravel is currently very popular, considering its expressive coding style.

Most web developers prefer Code Igniter since it offers easy usage in 2.x.

Structures & Updates:
Laravel follows the MVC structure of filing. It comes with a command-line tool called the Artisan.

In Codeigniter, the structure is MVC and based on Object-Oriented Programming. However, many developers use it according to their needs.

Built-In Modules:
There are built-in modularity features in the Laravel framework. Developers can divide a project into small modules.

On the other hand, Codeigniter does not offer any built-in modularity features. The developers need to create and maintain modules by using Modular Extensions.

Support for RSETful API:
In Laravel, the RESTful Controllers empowers developers to manufacture an assortment of REST APIs without spending extra time.

However, Codeigniter does not facilitate streamlined development of REST APIs.

Template Engine and API Building:
Laravel comes with a robust but straightforward template engine. This template engine allows PHP programmers to optimize the performance of the web application by enhancing and manipulating views.

Codeigniter does not offer any template engine. The developers integrate it with a tool like Smarty, and this helps them to conduct routine tasks to improve website performance.

Online Help and Libraries:
Laravel offers official and elaborate documentation, which is helpful too.

CodeIgniter offers plenty of built-in functionality, and its website has a useful guide for which you can use without any prior knowledge.

Database Model:
Laravel uses Relational Object-Oriented Model.

Codeigniter uses the Object-Oriented Model.

Template Language:
Laravel uses the Blade Template Engine.

Codeigniter uses the PHP Proprietary.

Programming Paradigm:
Laravel has a Component Oriented programming paradigm.

Code igniter has an Oriented Object Event-Driven Functional programming paradigm.

HTTP Support:
Laravel allows programmers to define custom HTTPs. The developers can create a specific URL for each HTTPS route.

CodeIgniter does not support HTTPS fully. Therefore, developers can use a URL to keep the data transmission secure by creating paths.

Authentication:
The Authentication feature that Laravel provides makes implementing authentication and authorization rules easy.

Codeigniter does not come with such features. Developers need to authenticate and authorize these rules by writing custom CI extensions.

Unit Testing:
Laravel allows checking the application code thoroughly and continuously with the help of the PHP Unit.

Codeigniter doesn't have any unit testing tools built-in, and thus additional tools are used to assess the quality of the code and its application.

Learning Curve:
Laravel offers a lot of extended features that are tough for beginners to learn.

Codeigniter is much easier for beginners to learn.

Conclusion:
Both of these PHP frameworks have their relevance and benefits. It entirely depends on the project one prefers. Laravel has a little more benefits compared to CodeIgniter because of its elegant and advanced features.

51 adminMay 12, 2020

Custom Live Chat Module -CodeIgniter
This article describes how Avion Technology, Inc developed a Custom Live Chat Module for one of their PHP CodeIgniter projects. As mentioned in our earlier articles, we have a core team of PHP developers. We have extensively worked in both CodeIgniter and Laravel PHP web frameworks.

How does Custom Live Chat Module work?

This is the most important feature that we developed for one of our websites. The Users can search the Experts from the available list and get the guidance that they need via the live chat feature. The Users must pay a certain amount of fees to live chat with the Expert they like. We have integrated PayPal Express payment gateway for the payment functionality.



Users are asked to sign-up first before they can chat with the Expert. At the time of registering on the website, the Users must enter the payment information. Once the sign-up process is completed, the User will be able to select the Expert and can start the chat. Users have to pay per minute charges to chat with an Expert.

User can view complete details about the Expert before the chat. First two minutes of the chat is free. When the User finds the Expert and clicks to chat, a chat page opens, where the time is displayed in 00:00:00 format. When the Expert accepts the offer of the User, the chat process starts along with the timer. There is an interval time of only 1 minute for the Expert to accept the chat invite or the Expert needs to reply to the client’s question within that one minute. After one minute, a pop-up is displayed with the calculations and the chat is disconnected. The User and the Expert also receive notifications respectively. If the Expert does not accept or reject the chat request within two minutes, it goes to the Missed Chat section. The Expert can then contact the User once he is online.

When the User and Expert start the chat, the Admin gets a notification that a chat session has been started with the User and Expert. The amount is deducted from the Users account based on the chat duration and Expert’s rate. During the chat, the Expert cannot change the rate and the status from online to offline. During the chat, if the User’s account balance is about to finish, one minute before, the User and the Expert gets a notification accordingly and the User is offered to top up his account. The User cannot chat further until he adds the money in the account. Once the chat is over the User can view a pop-up to post the review for the Expert. The User and the Expert can view chat history.

Why should you choose Avion?

We have a team of experienced developers who have worked on many PHP- CodeIgniter and Laravel projects. Our team is efficient in handling complex projects through which we can assist you in custom develop any modules required during the development of the website. Please do not hesitate to Contact Us, and you will be able to make your vision a reality and a dream come true.

Disclaimer:

Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a genuine quotation and no intention to claim it as our own.

229 adminJanuary 29, 2020

Get a Quote

Starting a project is just a few steps away...