Optimization industry is on the brink of updating its content more frequently than ever to keep up with the pace. Google has come up with yet another algorithm shift to make the mobile market optimized. In a recent Google announcement, the techno giant has revealed it would rank mobile friendliness to solidify search results.
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” – Google. Inc
It might not be sufficient data to process; however we can make our bets on the most obvious concerns;
- Why would Google warn us about this algorithm change?
- What steps should I take to be in Google’s “Good Crawlers”?
So, why it is that Google has given us a date? And why would they warn us of an algorithm update? Google in its virtue notoriously surprises us with these things, and rarely tells us the exact date such a change will happen. The reason Google has provided a timeline is to encourage anyone who doesn’t already have a mobile-friendly website to get going!
As a start to salvage the hard-earned traffic on your website you have 2 options;
- Responsive Web Design – If you already have a responsive web design, the size of your website’s pages will adjust to the viewer depending on what type of device they are looking at the website. The bigger advantage to this is that you only have to have one website. It’s highly flexible and you have to create and maintain just the one website. Also, it’s Google’s recommended configuration, so that basically is the ultimate seal of approval.
- Create a Mobile Site – Mobile sites are typically separate website created solely for mobile devices. Although this option is comparatively cheaper to design, they can be more of a manageable challenge because it’s essentially a duplicate site. This means that if you update one page, you also have to go over to your mobile website and update the page there too. This is time consuming and adds more to your plate. Also, while they might be optimized for today’s devices, there is no accounting for whatever new device that may come out.
If redesigning your website for mobile is something that you have considered doing in the past, it’s imperative that you add it to the top of your marketing to-do list. Come April 21st, if you haven’t done this yet, you may be taking a hit to your site’s web traffic.