Search Engine is an internet-based tool that searches an index of documents for a particular term, phrase or text specified by the user. It is commonly used to refer to large web-based search engines that search through billions of pages on the internet. Some of the popular search engines are Google, Yahoo, MSN, AOL, Ask .etc.

Working of Search Engines:

Spider or crawler which is component of Search Engine crawls the web to find new documents such as web pages or other documents typically by following hyperlinks from websites that are already in their database. Search engines indexes the content usually text and code in these documents by adding it to their databases and then periodically updates this content. Search engines search their own databases when a user enters in a search field to find related documents. Search engines do not search web pages in real-time. Search engines rank the resulting documents using an algorithm by assigning various weights and ranking factors.

Search Engines Statistics (Global Market share, source-

What is SEO?

SEO is an acronym for search engine optimization. It is the process of improving the volume or quality of traffic to a web site from search engines via search results. It aims to improve rankings for relevant keywords in search results. SEO is set of methodologies that make it easier for search engines to find, index, categorize and rank web content.

Search engines are the biggest resources of your websites traffic. Higher traffic means more visitors. More visitors mean more customers and higher profit.

Benefits of Search Engine Optimization

• 85% of Internet users find websites through search engines.
• Searching on web is the most dominant form of online advertising.
• Searching has grown vastly in past few years.
• 90% of Internet users do not go past the top 30 search engine results.
• SEO is among the most cost-effective ways of advertising now days.
• SEO provides high, clear, measurable and long term Return on Investment.
• It also increases brand visibility.

Benefits of Search Engine Optimization can be achieved only by forming some of the SEO campaign. Search Engine Optimization is the only most beneficial and fruitful way of reaching the high profit margins by marketing on the web.



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