Does your business have a reputation policy? You might be wrong if you think only big brands need to worry about their reputation. Today, businesses of all sizes need to be concerned about what their customers are saying about them. Whether you own a restaurant, spa, dental clinic, boutique, or any other business, you must carefully monitor reviews, social media comments, and other content that affects your reputation.
In this blog, I will share some of the best DIY reputation management strategies for your Chicagoland small business.
Find out where your online reputation currently stands.
It would help if you found out how people feel about your brand. Are your customers happy and satisfied?
These points help you identify where your online reputation currently stands:
• Social media posts, comments, and @mentions from customers.
• Online reviews and ratings from third-party review sites
• Mentions in industry blogs.
• Feedback collected from actual customers (think: email, customer surveys, contact forms of the website)
Be Active In Social Media Engagement:
Social media is an integral part of people’s daily lives, where 40% of consumers will use social networks to find new businesses or products. Please make sure these people constantly find your brand in their feeds.
It will help if you cast a wide net by becoming an active member of multiple social media platforms. In addition to promoting content, offers, and particular events, it can use social media to answer customer questions or provide customer support.
Respond to reviews as soon as possible:
A survey showed that 94% of customers avoid work because of a negative review, but if you respond to the study and act on the feedback, you can attract customers in the long run. Research shows that responding to gloom-ridden reviews makes 45% of customers more likely to visit a business.
Responding to customer reviews shows that you care about the reviewer’s opinion. These customers usually give valuable feedback taking time out of their busy schedules. Make sure you take some time out of your day to acknowledge their efforts and respond to negative and positive reviews.
Claim Your Online Free Listings:
The best way to start effectively monitoring and controlling your online reputation is to claim your listing on search engines and review sites that begin with:
Google My Business
Yelp
Yellow pages and more.
Business listing allows you to update entries with the correct information, including your business name, phone number, and address, hours of operation. Unclaimed listings sometimes have the wrong information in their records, making you look untrustworthy and prompting customers to find another business.
Simply claiming your listing and filling out as accurate information as possible will make it easier for humanity to find you and quickly put yourself ahead of your local small business competitors.
Free Help:
Promoting your products and services on your website, you can also use it to create content that isn’t directly related to the brand but more related to your industry.
For example, a dentist might shoot and publish a DIY video on brushing teeth correctly, while a small bakery might list baking ideas for the next big holiday party. These content pieces increase your online exposure and establish the brand as a local thought leader.
Resource:
https://nuundigital.com/5-easy-hacks-for-effective-small-business-reputation-management/
https://www.linkedin.com/pulse/5-step-reputation-management-strategy-any-business-can-sam-owande
https://www.forbes.com/sites/theyec/2018/05/30/reputation-management-tips-for-small-businesses
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
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