Did you know that social media is number one among Chicagoland Americans, ahead of time spent on email and Google?
According to sources majority of marketers use social media to promote their business. Social media is only getting big. If you’re not marketing on it, you’re missing out on a massive chunk of your target customers.
Here are five critical social media marketing strategies to give them a much-needed facelift this year.
Create a Plan & Stick to It: With a strategy, your content is likely to stay on track. Set a limit for published tweets daily and adjust daily numbers, but you have to hit a number, even as small as four tweets per day gives you a benchmark and at least a goal.
Tip: Check how often your competitors post and do industry research to find the right content to publish daily on each channel.
Treat each channel as an Individual Entity: Treat each channel as a separate entity. Content can be spread across all channels. LinkedIn has a more business-focused audience looking for in-depth, educational content. Instagram has an audience likely looking for engaging visual content. Please pay attention to your follower demographics on each channel and publish social media copy and content that appeals to them.
Customer Service: Trust is lost if a visitor tweets to your handle or posts on your Facebook page and has yet to receive a response. Because of your need for more communication, disgruntled potential leads are now turning to your competitors to find answers to their questions.
Negative feedback also needs to be addressed, preferably with patience and respect. But think of your social channels as an opportunity to show how great you are to your customers.
Find distribution channels and critical times to post: You must post on social media when most of your audience is online. The research will show all the social media platforms on which your audience is most active and engaged with your niche and brand.
Your marketing strategy should note your brand’s purpose on each social media platform. You can then adapt your content and actions accordingly on each platform.
It would help if you studied your audience and when they are most active on social. Integrating these findings will enable you to identify precisely when your brand should post on each channel to ensure you connect with your target audience.
Track your social media metrics: Tracking is often considered tedious and time-consuming. It can be, but it will only take a few hours per month. Set aside time every month (preferably on the first day of the month) to review essential metrics for your business. Here are some stats to focus on: number of posts, follower growth, clicks to your site/products, page views, post impressions, likes or shares, etc.
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