How Long Should Your Website’s Per Page Content Ideally Be?

We always get this question: Is there an ideal length for website content? The answer is, “Of course not.”

The main goal of website content is to effectively convey your message and motivate your reader to act while being concise. You can create a 10,000-word article. But if the range and quality are wrong, the article doesn’t deserve to get top-ranked.


Shorter content is faster and more accessible for people to read.

But do the one-word answers work for what the user is looking for? Sure, some questions can be answered in one word, but that’s usually not quality content.
It’s a one-word answer with no explanation or sourcing, and Google (usually) knows that more is needed to recognize a piece of content as high-quality, educational, and resourceful.

According to a 2021 HubSpot study, the ideal blog post length should be 2,100-2,400 words. That’s much longer than the 200-to 500-word blog posts that most web admins or writers find ideal.

Depending on the inquiry, the search results on page 1 might not be full of blog-style content. However, content considered resourceful by users – and Google – can certainly include well-crafted, thoughtful blogging content that satisfies someone. Search queries, that should be your goal when planning content ideas and article organization for your website’s blog and other write-downs of on-site content.

What Does Google Say About Blog Post expanse?

Google insists that word count is not a ranking factor. Here’s Google’s John Mueller putting a question to it on Twitter. He said: “Word count is not an indicator of status. Some pages have many words that say not a sausage, and some contain very few words that are very important and relevant to the questions. Hopefully, you know your content best and can decide if those details are necessary.”

Quality Over Quantity:
Give users what they are looking for and how many words they get hold of to say it. If you feel like you’re writing uninteresting copy to increase the word count, know that your readers can sense it too.
Moreover, Google can identify content that contributes little to the web without adding value. Long posts can block your site in search if they don’t say anything useful.

Your goal shouldn’t be to write 2,000 to 2,500 range words on a blog post because that appears like the “perfect distance” to rank well. Your goal should be to provide your target audience with the best, most helpful version of the content that matches their purpose. Your audience will respect it – and your website analytics will reflect it.


Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.

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