Google Analytics metrics are essential in any website. There are vital vitals, such as the KPIs (Key Performance Indicators), to monitor the success of websites.
Some standard website KPIs (Key Performance Indicators) include the number of visits, bounce rate, dwell time, conversion actions, geography, and more.
In this Blog, we’ll cover the 10 Google Analytics indicators you should watch out for.
The most important Google Analytics metrics to track:
1. The number of visitors: A place to start is looking at how many people visited your website for a given timeframe (for example, 7 days) and how that compares to a different timeframe (for example, the same period last week), giving you an idea of how popular your website is and whether it is increasing or decreasing.
2. Bounce Rate: Bounce rate is a metric that shows what percentage of visitors come to your site and then leaves without visiting another page. They are “bouncing out,” so to speak.
A bounce rate ranges from:
26 to 40 percent is excellent
41 to 55 percent is roughly average
56 o 70 percent being above average
3. Session Duration: The next Google Analytics metric one must track the session duration, telling you the time an average visitor stays on your website; this helps you understand engagement levels.
4. Number of Users from Organic SERPs: Who are your site visitors? How is this changing from time to time? For any website you have, organic search traffic is an essential channel for you. These are often your most engaged visitors and are the fruits of your SEO efforts.
5. Conversion Rate: Google Analytics enables you to configure specific “events” as targets. Your conversion rate for that goal measures the percentage of users who complete a sale. There are many other ways to track conversions, especially if you’re using WordPress. For example, WooCommerce automatically monitors sales.
6. Average Page Speed: Average Page Speed is a KPI that helps you understand the load times on your website. Of course, there are other tools from Universal Analytics to help measure this in more detail at scale, such as Google Lighthouse and, of course, the “Load Times” report from Ryte Web Performance.
7. User Location: User location is one of most sites’ most important Google Analytics metrics. If you show ads, networks often pay different rates for views and clicks depending on where users are. Additionally, if you sell products and services, you may want to focus on customers in a specific area.
8. Percentage of Return Visitors: Help to identify our regular website visitors and our followers. The most valuable visitors to any website are those who keep coming back to our website. Google Analytics shows you what percentage of your traffic is one-off and how many of those visitors are repeat visitors. On average, a reasonable return visitor rate is around 30%.
9. Search Queries: Depending on which version of Google Analytics you’re using, you can see the keywords that send visitors to your website from search engine results. These visits fall under the organic traffic category as they come from SERPs.
10. Top Landing Pages: This metric identifies the pages on your website that most users see first. Our website’s top landing pages help us understand our most popular products or services. Typically, the top landing pages will be your home page and some of your content pages.
It would help if you defined the right macro and micro goals for your website, and from this, you can derive the parameters, and KPIs one needs to monitor the improvement of the website’s performance. Start monitoring these Google Analytics metrics today.
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