As a CEO of a small agency, getting new business from new clients is a critical aspect of your job. With new clients, your agency will grow, and you may need help to maintain profitability. However, the amount of time you should spend on getting new business can vary depending on several factors, including the size of your agency, the stage of your business, and your goals.
As a CEO of a small agency, you should spend a significant amount of time on new business development, including at least 20-30% of your time on sales and marketing activities. This time must include attending networking events, reaching out to potential clients, creating proposals, and nurturing leads. As your agency grows, you may be able to dedicate less time to new business development, but it should always be a priority.
While starting first, you may need to spend even more time on new business development. In the early stages of your agency, you need to build a solid client base to establish your reputation and generate revenue; this may mean dedicating 50% or more of your time to sales and marketing activities.
It’s also important to consider your goals when determining how much time to spend on new business development. You may need more time on sales and marketing activities if you have aggressive growth targets. On the other hand, if you are happy with slow and steady growth, you can spend less time on new business development and focus more on servicing your existing clients.
One crucial factor to consider is the size of your agency. If you are a one-person shop, you will need to spend more time on new business development than if you have a team of employees. As your agency grows, you can delegate sales and marketing activities to your team, freeing up your time to focus on other business areas.
In summary, as a CEO of a small agency, you should be spending a significant amount of time on new business development, depending on several factors, including the size of your agency, the stage of your business, and your goals.
Resource:
https://www.morefloods.com/how-much-time-should-small-business-owners-spend-with-customers/
https://www.searchenginejournal.com/get-new-clients/216661/
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