If you’re going to invest in user experience, you should also invest in usable content. One cannot exist without the other. You can design the most beautiful, functional, and well-architected website or app. However, writing words better suited for traditional media will ruin the user experience and drive customers away. This is because developing digital material is vastly different from producing traditional media content. The blog post aims at preparing your outmoded strategy for the future, and here are five ways you need to improve your approach to content marketing:
Freshen Things Up:
Our first and most crucial point is to get updated. Fast-paced industries like business, technology, and finance are frequently affected by this transformation. Changes in government legislation, technological advancements, or reforms can soon render content obsolete and no longer relevant. Whatever path you take, you should complement these efforts with content that encourages simplicity and quick and easy – yet captivating – consumption. Microblogging is an excellent example. You can present material on sites like Twitter, Pinterest, and Tumblr clearly digestible and quickly recycled and shared by followers.
Quality Over Quantity:
You’ve probably heard about this one time and time again, but we really can’t stress this enough. Lately, every business is churning out content pieces to attract new customers, but very few seem to be making an effort to make sure that each one is up to snuff; marketers must focus on quality over quantity. According to sources, over 75% of all content produced today is not shared to or linked from anywhere, ultimately defeating the purpose of creating them.
Concentrate on Your Users:
You can’t write a compelling digital copy until you know who you’re writing for, who is using your website or app, what they hope to achieve, and what stands in the way. Will your remarks help them succeed or hinder them? Remember that you are not the user. Even though you intend to use the site or app, you are not the user. You know far too much about digital products to be trusted when planning and developing them (sorry). Real users don’t know anything about developing websites or apps, but they must be able to utilize them without difficulty. Learn about them and observe how they respond to your remarks.
Appropriate Video Content:
Video is one of the very few formats equally popular among younger and older groups while also being simply accessible and straightforward to work with. With major social platforms providing more reasons to use video these days (such as increased priority on news feeds and auto-play features) and the rising trend of video-focused mediums (such as Vine, Snapchat, and Periscope), video content has now reached new heights in terms of potential reach.
The Influence of Words:
Words determine the quality of your digital product’s user experience as much as organization, functionality, and structure. As you read this, your website or app may be causing incredible frustration to someone. Perhaps they can’t find what they’re looking for or are unsure what action to take. They’re developing an unfavorable opinion of your company, trying out your competitor’s website or app instead. Your remarks can either help them or make matters far worse. If you aren’t continuously adopting a digital mindset regarding words online, it’s time to reconsider your content creation strategy. Fortunately, you can begin right now.
Conclusion:
Above all, knowing your audience is the key to developing exciting content. What are their main concerns? What delights and surprises them? What is helpful to them, and what makes them laugh?
Please put on your entertainer’s and teachers’ hats, or give them the means to entertain themselves. The actual question is, where will you start?
Resource:
https://truematter.medium.com/its-time-to-change-your-approach-to-digital-content-c80b8395fb3f
https://ducttapemarketing.com/changing-content-marketing/
https://www.brandwatch.com/blog/4-approaches-to-content-that-will-boost-audience-engagement/
https://blog.markgrowth.com/7-ways-your-approach-to-content-marketing-needs-to-change-780eadbff7fe
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
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