Avion Technology Implements Salesforce Marketing Cloud the Way High-Growth Marketing Teams Need It
Salesforce Marketing Cloud is powerful enough to run true one-to-one, cross-channel marketing at scale — but that power depends entirely on how the data model, journeys, and automations are built underneath it.
We build Marketing Cloud like developers, not just campaign builders. Data architecture, journey logic, AMP script, and integration engineered around your
business, by people who write the code and configure the platform, not just launch a template email.
Salesforce Marketing Cloud Services Avion Technology Delivers
We provide end-to-end Salesforce Marketing Cloud services from initial strategy through configuration, development, integration, and long-term support.
SFMC Consulting & Strategy
- What it is: Evaluating your marketing data, channels, and goals to design the Marketing Cloud architecture and rollout plan.
- Benefits: A clear, expert-built plan that avoids costly reconfiguration later.
- Ideal for: Marketing teams evaluating Marketing Cloud or planning a rollout.
- Expected outcome: A detailed solution design and implementation roadmap.
Salesforce Marketing Cloud Implementation
- What it is: Full setup and configuration of Marketing Cloud’s studios, data model, and sending infrastructure.
- Benefits: A platform configured around your actual campaigns and data from day one.
- Ideal for: Businesses implementing SFMC for the first time or replacing another platform.
- Expected outcome: A fully configured, production-ready Marketing Cloud instance.
Journey Builder & Automation Development
- What it is: Designing and building customer journeys and Automation Studio flows.
- Benefits: Automated, behavior-triggered campaigns instead of static, manual sends.
- Ideal for: Teams wanting real lifecycle and journey-based marketing.
- Expected outcome: Working journeys and automations mapped to your customer lifecycle.
AMPscript & SSJS Development
- What it is: Custom scripting for dynamic content, personalization, and advanced logic within emails, landing pages, and Cloud Pages.
- Benefits: Real one-to-one personalization and functionality standard tools can’t achieve.
- Ideal for: Teams needing personalization or logic beyond drag-and-drop tools.
- Expected outcome: Clean, documented AMPscript and SSJS your team can maintain.
Data Extension & Contact Builder Architecture
- What it is: Designing your data model, relational Data Extensions, and subscriber data structure.
- Benefits: A scalable data foundation that supports real segmentation and personalization.
- Ideal for: Businesses with messy, ad hoc, or fragmented subscriber data.
- Expected outcome: A clean, documented data architecture built to scale.
Salesforce CRM Integration (Marketing Cloud Connect)
- What it is: Integrating Marketing Cloud with Sales Cloud and Service Cloud.
- Benefits: Marketing and sales working from the same customer and engagement data.
- Ideal for: Businesses running Marketing Cloud disconnected from their Salesforce CRM.
- Expected outcome: A fully connected marketing and sales data flow.
Marketing Cloud Personalization
- What it is: Implementing Marketing Cloud Personalization (formerly Interaction Studio) for real-time, cross-channel personalization.
- Benefits: Personalized web, email, and app experiences driven by real-time behavior.
- Ideal for: Businesses wanting personalization beyond static segments.
- Expected outcome: Real-time personalization connected to your journeys and campaigns.
Marketing Cloud Account Engagement (Pardot) Integration
- What it is: Connecting or aligning Marketing Cloud with Account Engagement for B2B lead nurturing.
- Benefits: A unified B2C and B2B marketing strategy where each tool does what it’s best at.
- Ideal for: Businesses running both B2B and B2C marketing motions.
- Expected outcome: A coordinated, non-overlapping Marketing Cloud and Account Engagement setup.
Deliverability & Sender Reputation Management
- What it is: Configuring authentication, IP warm-up, sending domains, and deliverability monitoring.
- Benefits: Emails that actually reach the inbox, protecting your sender reputation long-term.
- Ideal for: Businesses with inconsistent open rates or spam placement issues.
- Expected outcome: A properly configured, monitored sending infrastructure.
Migration to Salesforce Marketing Cloud
- What it is: Migrating from Mailchimp, HubSpot, Klaviyo, or another ESP into Marketing Cloud.
- Benefits: Preserved subscriber history and campaign continuity with minimal disruption.
- Ideal for: Businesses switching platforms into SFMC.
- Expected outcome: A clean, validated migration with journeys and automations rebuilt properly.
SFMC Implementation Rescue
- What it is: Assessing and completing or correcting a stalled, partial, or underperforming Marketing Cloud build.
- Benefits: A working, properly configured platform without starting the entire project over.
- Ideal for: Businesses left with a template-only or incomplete setup by a previous agency.
- Expected outcome: A rescued implementation that finally supports real campaigns.
Managed Services & Ongoing Support
- What it is: Ongoing campaign build support, troubleshooting, and platform administration.
- Benefits: A partner who keeps building with you instead of disappearing after launch.
- Ideal for: Marketing teams without dedicated in-house SFMC development resources.
- Expected outcome: A continuously supported, evolving Marketing Cloud program.
How Avion Technology Will Implement
Salesforce Marketing Cloud for You
We follow a structured, transparent process so you always know what’s happening and
what’s next.
Phases
Deliverable
Discovery
We learn your current marketing data, channels, campaigns, and goals.
Solution Design
We map requirements to the right modules and design the architecture, data model, and roadmap.
Configuration
Without a reliable CMDB, teams can’t see what they own or how services depend on each other. We implement CMDB, Discovery, and service mapping.
Custom Development
We build the scoped apps, flows, and business logic your requirements demand.
Integration
We engineer integrations with your ERP, HRIS, monitoring, and legacy systems.
Data Migration
We migrate and validate data and populate the CMDB.
Testing & UAT
We test and validate workflows with your team before go-live.
Training & Go-Live
We train admins and users by role and support the cutover with hands-on monitoring.
Support & Optimization
We provide ongoing development, support, and
optimization as your needs evolve.
The Configuration Depth That Separates a
Real SFMC Build From a Default Setup
This is where the value of an experienced partner actually shows up the layer of detail
most template-only implementations skip.
Data Extension Relational Modeling
We design primary/related Data Extension structures that support accurate segmentation instead of one flat, unmanageable table.
Journey Entry Sources & Decision Splits
We configure journeys to trigger off the right
data events and build decision logic that actually reflects your customer lifecycle.
AMPscript & SSJS Code Quality
We write scripting that’s commented, modular, and
reusable, not copy-pasted blocks nobody can safely edit.
Subscriber Key & Data Model Consistency
We enforce consistent SubscriberKey and
contact identifiers across every Data Extension so records don’t fragment or duplicate.
Sending Domain & Authentication Setup
We configure dedicated sending domains,
SPF, DKIM, and DMARC properly, protecting deliverability from day one.
Marketing Cloud Connect Field Mapping
We map Salesforce CRM fields and Marketing Cloud data precisely, so sync behavior is predictable and accurate.
.
Governance & Naming Conventions
We establish naming conventions, folder
structures, and access permissions so your instance stays organized as your team and
campaigns grow.
Which Business Central Package Is Right for You?
We’ve structured our Packages by Business Central – based on how organizations actually implement Business Central in practice. Each package is outcome-driven and designed to scale without rework.
Starting Price
$12,500
Best For:
Growing businesses with inventory and purchasing requirements.
Recommended Products
- Business Central Essentials
- Power BI
Timeline
4–8 Weeks
What’s Included
- Finance
- Sales
- Purchasing
- Inventory
- Warehouse
- Dashboards
- Reports
- Training
Automations
- Inventory alerts
- Purchase approvals
- Customer invoicing
- Vendor notifications
Benefits
- Better inventory control
- Faster financial processes
- Improved reporting
- Increased efficiency
Starting Price
$4,500
Best For:
Small businesses replacing spreadsheets or
basic accounting software.
Recommended Products
Business Central Essentials
Timeline
2–4 Weeks
What’s Included
- Finance setup
- Sales setup
- Purchasing
- Inventory
- Dashboards
- User roles
- Training
- Go-live support
Automations
- Invoice creation
- Payment reminders
- Purchase approvals
- Financial reporting
Benefits
- Centralize operations
- Improve financial visibility
- Reduce manual processes
- Faster reporting
Starting Price
$20,000
Best For:
Manufacturers, distributors, and warehouse businesses.
Recommended Products
Business Central Essentials
Timeline
2–4 Weeks
What’s Included
- Manufacturing
- Warehouse
- Supply chain
- Service management
- Project management
- Executive dashboards
Automations
- Production planning
- Inventory replenishment
- Warehouse workflows
- Shipment notifications
Benefits
- Improve production planning
- Better inventory accuracy
- Faster order fulfillment
- Increased operational efficiency
Starting Price
$45,000
Best For:
Large organizations with complex business operations.
Recommended Products
- Business Central Premium
- Power Platform
Timeline
10–16 Weeks
What’s Included
- Multi-company setup
- Multi-location support
- API integrations
- Executive dashboards
- Security configuration
- Advanced reporting
Automations
- Financial consolidation
- Enterprise approvals
- Cross-company workflows
- Compliance reporting
Benefits
- Standardize operations
- Improve governance
- Better reporting
- Enterprise scalability
Starting Price
$15,000
Best For:
Organizations adopting Microsoft AI capabilities.
Recommended Products
- Business Central
- Microsoft Copilot
- Power Automate
- Power BI
Timeline
4–6 Weeks
What’s Included
- AI readiness assessment
- Copilot implementation
- AI workflows
- Business insights
- User training
Automations
- AI invoice processing
- Financial summaries
- Inventory forecasting
- Smart purchasing
- Workflow automation
Benefits
- Increase employee productivity
- Improve decision-making
- Reduce repetitive work
- Smarter business operations
Case Studies
Retail & E-Commerce
Omnichannel Retail ERP Integration Platform
Real-Time Shopify Synchronization
The Challenge
Retail and online sales operated in separate systems, making inventory
The Solution
Integrated Microsoft Dynamics 365 Business Central with Shopify, Power..
The Result
Delivered real-time inventory visibility, streamlined omnichannel operations, automated order..
Omni Warehouse
Warehouse & Manufacturing Operations Platform
Real-Time Warehouse Visibility
The Challenge
Warehouse operations lacked standardized inventory movement,…
The Solution
Implemented Microsoft Dynamics 365 Business Central with structured
The Result
Improved inventory accuracy, streamlined warehouse operations.
Power Platform
Business Process Automation
Platform
Automated Procurement Workflows
The Challenge
Manual procurement approvals, inventory monitoring, and reporting
The Solution
Integrated Microsoft Dynamics 365 Business Central with Shopify, Power..
The Result
Delivered real-time inventory visibility, streamlined omnichannel operations, automated order..
Why Avion Technology
19+
Years of Experience
1.9k+
Projects Completed
500+
Clients Satisfied
40+
Technology Experts
Beyond the individual clouds, Avion Technology delivers end-to-end Salesforce services that take you from first strategy session through go-live and long-term support.
Salesforce is flexible enough to support almost any industry, but it delivers the most value when configured around industry-specific workflows. Here’s how we typically apply it.
~ Salesforce
FAQs
Get the clarity and confidence you need to begin your journey with our expert Dynamics 365 Business Central consulting team.
Yes. Avion Technology plans, configures, develops, and integrates Salesforce Marketing Cloud for our clients, handling the full implementation lifecycle rather than just launching templates.
We architect your Contact Builder data model, journey logic, and AMPscript around your actual campaigns and customer data, rather than leaving you with a generic template-based setup.
Yes. We regularly assess stalled or underperforming implementations, determine what’s usable, and
complete or correct the build without starting the entire project over unnecessarily.
Timelines vary with scope, but a focused implementation often takes several weeks to a couple of months, while complex, multi-journey, heavily integrated builds take longer.
AMPscript is Marketing Cloud’s scripting language for dynamic content, personalization, and advanced logic in emails and Cloud Pages. Well-written AMPscript is what makes true one-to-one personalization possible beyond basic merge fields.
Journey Builder builds multi-step, often multi-channel customer journeys triggered by behavior and events. Automation Studio handles scheduled and triggered backend automations like data imports, SQL queries, and file transfers.
Yes. We implement Marketing Cloud Connect to integrate Marketing Cloud with Sales Cloud and Service
Cloud, so marketing and sales work from unified data.
Marketing Cloud Personalization, formerly Interaction Studio, delivers real-time, behavior-driven personalization across web, email, and app experiences. We implement and connect it to your broader journey strategy.
Marketing Cloud is built for high-volume, cross-channel B2C-style marketing and complex journeys. Account Engagement (Pardot) is built for B2B lead nurturing and
sales alignment. We help you use the right tool, or both together, for your business.
Yes. We migrate subscriber data, rebuild your automations and journeys, and validate deliverability as part of a full platform migration.
Phone
+1 (242) 299-8860Address
1600 McConnor Parkway,
Suite 125, Schaumburg, IL 60173
Schedule a free consultation
Phone
+1 (242) 299-8860Address
1600 McConnor Parkway,
Suite 125, Schaumburg, IL 60173