Napkins To Market
Bringing a product to market is turning your idea into a marketable product, including research, brainstorming, building networks, finding investors, and creating marketing strategies.
Bringing a product to market can seem challenging, but it can also be an exciting and fulfilling journey. Following simple guidelines can help you through the process. How to bring a product to market?
1. Evaluate Your Idea:
After doing a preliminary patent search to make sure your idea doesn't already exist on the market, try evaluating your idea:
• Is it achievable to turn this idea into a product using your skills and abilities?
• Can this product be produced profitably?
• Study the level of competition in the market.
• Does your product stand out in the market?
2. Develop A High-Quality Prototype:
It is essential to develop a high-quality prototype that can impress potential investors. Create the most effective prototype you can use your available skills and resources.
3. Find the Right Market:
Targeting the right audience is crucial in successfully marketing a product. Targeting specific audiences is helpful because you can tailor your marketing tactics to particular types of customers.
4. Evaluate the Cost of Manufacturing:
Once you've assessed the quality of an opinion and decided on your target market, evaluate the cost of turning your idea product. Consider consulting with an industry professional or engineer to estimate the production costs of your opinion.
5. Be Reasonable and Realistic:
When estimating your cost, final retail price, overall budget, and timeline, it's essential to be as reasonable and realistic as possible. Try to be patient, thorough, affordable, and practical in your calculations and estimates to ensure accurate results.
Resource:
https://www.indeed.com/career-advice/career-development/how-to-bring-a-product-to-the-market
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
Bringing a product to market can seem challenging, but it can also be an exciting and fulfilling journey. Following simple guidelines can help you through the process. How to bring a product to market?
1. Evaluate Your Idea:
After doing a preliminary patent search to make sure your idea doesn't already exist on the market, try evaluating your idea:
• Is it achievable to turn this idea into a product using your skills and abilities?
• Can this product be produced profitably?
• Study the level of competition in the market.
• Does your product stand out in the market?
2. Develop A High-Quality Prototype:
It is essential to develop a high-quality prototype that can impress potential investors. Create the most effective prototype you can use your available skills and resources.
3. Find the Right Market:
Targeting the right audience is crucial in successfully marketing a product. Targeting specific audiences is helpful because you can tailor your marketing tactics to particular types of customers.
4. Evaluate the Cost of Manufacturing:
Once you've assessed the quality of an opinion and decided on your target market, evaluate the cost of turning your idea product. Consider consulting with an industry professional or engineer to estimate the production costs of your opinion.
5. Be Reasonable and Realistic:
When estimating your cost, final retail price, overall budget, and timeline, it's essential to be as reasonable and realistic as possible. Try to be patient, thorough, affordable, and practical in your calculations and estimates to ensure accurate results.
Resource:
https://www.indeed.com/career-advice/career-development/how-to-bring-a-product-to-the-market
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
439 adminOctober 10, 2022
Hunting or Farming?
Hunting aims to enter the world, identify potential customers, and close deals. On the other hand, Farming seeks to increase revenue by retaining existing customers and expanding current accounts.
How the Hunter vs. Farmer model works:
When you operate a synchronized hunter-farmer sales model, you'll see significant growth with new customers while retaining the customers you've already closed.
You can't keep deals that aren't closed, and you can't close deals if your best customers are walking out the back door. So, both these roles are essential for the success of your company.
Here's how hunters and farmers work jointly to close and maintain deals in a typical sales process.
Lead Generation and Prospecting | Hunter:
New leads are generated through either inbound or outbound strategies. Hunter sales representatives begin the sales process by researching potential leads and conducting cold outreach.
Qualification | Hunter:
At this point, the alliance has shown some interest in the product. It is the marketer's job to determine if the lead is a good fit and if their product can successfully solve the challenges the information is currently facing.
Sales Pitch and Product Demo | Hunter:
A well-grow sales pitch at this stage is individualized to the prospect's needs and highlights how they will benefit from the purchase. Rather than a monologue, it's a moment to engage prospects and prove your product's value.
Negotiation and Close | Hunter:
Negotiation is usually the hunter's final stage and is where their sales skills are tested. Negotiations can be complex. Hunters must work with their POC to convince stakeholders with budget control that this purchase is worth the money they invested.
Customer Onboarding | Farmer:
Customer Onboarding is usually the final stage for the hunter, and this is where their sales skills are truly tested. Negotiations can be complex. Hunters must work with their POC to convince stakeholders with budget control that this purchase is worth the money they invested.
Retention | Farmer:
Like a real farmer in the field, the role of a sales farmer requires a lot of hard work to cultivate the growing plants and turn them into valuable fruits and vegetables for the company.
Upsell and renew | Farmer:
Hunter and Farmer's sales model is shiny and aligned with your target market and team. Hunter and Farmer contribute to increased sales and a high-value customer base, leading to solid long-term results.
Resource:
https://blog.close.com/hunter-farmer-sales/
https://aircall.io/blog/sales/hunting-farming-customers/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
How the Hunter vs. Farmer model works:
When you operate a synchronized hunter-farmer sales model, you'll see significant growth with new customers while retaining the customers you've already closed.
You can't keep deals that aren't closed, and you can't close deals if your best customers are walking out the back door. So, both these roles are essential for the success of your company.
Here's how hunters and farmers work jointly to close and maintain deals in a typical sales process.
Lead Generation and Prospecting | Hunter:
New leads are generated through either inbound or outbound strategies. Hunter sales representatives begin the sales process by researching potential leads and conducting cold outreach.
Qualification | Hunter:
At this point, the alliance has shown some interest in the product. It is the marketer's job to determine if the lead is a good fit and if their product can successfully solve the challenges the information is currently facing.
Sales Pitch and Product Demo | Hunter:
A well-grow sales pitch at this stage is individualized to the prospect's needs and highlights how they will benefit from the purchase. Rather than a monologue, it's a moment to engage prospects and prove your product's value.
Negotiation and Close | Hunter:
Negotiation is usually the hunter's final stage and is where their sales skills are tested. Negotiations can be complex. Hunters must work with their POC to convince stakeholders with budget control that this purchase is worth the money they invested.
Customer Onboarding | Farmer:
Customer Onboarding is usually the final stage for the hunter, and this is where their sales skills are truly tested. Negotiations can be complex. Hunters must work with their POC to convince stakeholders with budget control that this purchase is worth the money they invested.
Retention | Farmer:
Like a real farmer in the field, the role of a sales farmer requires a lot of hard work to cultivate the growing plants and turn them into valuable fruits and vegetables for the company.
Upsell and renew | Farmer:
Hunter and Farmer's sales model is shiny and aligned with your target market and team. Hunter and Farmer contribute to increased sales and a high-value customer base, leading to solid long-term results.
Resource:
https://blog.close.com/hunter-farmer-sales/
https://aircall.io/blog/sales/hunting-farming-customers/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
823 adminOctober 6, 2022 Youtube Video
5 Tips to Scale up your Agency Painlessly
Scalability is a touchy subject when it comes to agencies. Businesses can grow into brands, but this is not always possible for professional services firms due to the agency model.
Once they hit the ceiling, some agencies can bloat rather than grow into more prominent brands. You will need more people to meet your Agency's growing demands effectively. With the proper steps and ready to grow your business, even a small agency can become a reputable brand. Here we list the essential steps you'll need to follow when scaling your small Agency up Painlessly.
Step 1: Optimize Your Process & Workflow
While trying to grow their business, they often fail to address the most critical step of optimizing their existing processes, which can be costly as some smaller agencies are still developing and changing their workflow. Outline each process step, from accession and onboarding to campaign tracking. The aim is to make the businesses trackable and repeatable, so you don't have to create a whole new process every time. You can break down each campaign or project into outputs and further down into a list of tasks, making it easier for each co-worker to stay on track with their specific tasks to fulfill their responsibilities.
Step 2: Scale Your Service Offering
Scaling your service contribution is another crucial step in scaling your small Agency into a brand. You will provide your clients with services that complement each other instead of going to multiple agencies for a single campaign, saving them time, effort, and resources as they can do everything in one place.
Step 3: Develop Great Relationships
To grow your small Agency into a brand, you need to create a brand perception that differentiates you from other agencies. For this, you must develop a good relationship with your clients. There are many ways to build great relationships for your brand. With industry experts and peers, you can connect with them on social media, interact with their content, ask them the right questions and interview them. It proves how valuable relationships can be to growing your small Agency painlessly.
Step 4: Expand Your Team
When scaling up your Agency, you will naturally need more people. You'll have more time to focal point on other features of the operation if you delegate talent acquisition. Moreover, an expert recruiter will find it easier to narrow down the most viable candidates for different job roles.
Don't hesitate to invest some time and money in training; this will help strengthen your team with highly-qualified professionals who have received the proper training to perform their duties.
Step 5: Remember the Long-Term
Your focus on the bigger picture is essential when growing your company; This is true even if your sights are set on experiencing rapid expansion in the future. Focus on growing your customer base while simultaneously working to improve your company's internal structure. You'll have a better possibility of successfully growing your business and planning for long-term success. Preparation is required, and organization is vital if you want to succeed; so use these tips to continue on track and successfully brand your Agency.
Resources:
https://www.searchenginejournal.com/scale-small-agency-brand/306157/#close
https://www.bookkept.com.au/5-tips-for-quickly-scaling-your-business-and-achieving-repeatable-growth/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
Once they hit the ceiling, some agencies can bloat rather than grow into more prominent brands. You will need more people to meet your Agency's growing demands effectively. With the proper steps and ready to grow your business, even a small agency can become a reputable brand. Here we list the essential steps you'll need to follow when scaling your small Agency up Painlessly.
Step 1: Optimize Your Process & Workflow
While trying to grow their business, they often fail to address the most critical step of optimizing their existing processes, which can be costly as some smaller agencies are still developing and changing their workflow. Outline each process step, from accession and onboarding to campaign tracking. The aim is to make the businesses trackable and repeatable, so you don't have to create a whole new process every time. You can break down each campaign or project into outputs and further down into a list of tasks, making it easier for each co-worker to stay on track with their specific tasks to fulfill their responsibilities.
Step 2: Scale Your Service Offering
Scaling your service contribution is another crucial step in scaling your small Agency into a brand. You will provide your clients with services that complement each other instead of going to multiple agencies for a single campaign, saving them time, effort, and resources as they can do everything in one place.
Step 3: Develop Great Relationships
To grow your small Agency into a brand, you need to create a brand perception that differentiates you from other agencies. For this, you must develop a good relationship with your clients. There are many ways to build great relationships for your brand. With industry experts and peers, you can connect with them on social media, interact with their content, ask them the right questions and interview them. It proves how valuable relationships can be to growing your small Agency painlessly.
Step 4: Expand Your Team
When scaling up your Agency, you will naturally need more people. You'll have more time to focal point on other features of the operation if you delegate talent acquisition. Moreover, an expert recruiter will find it easier to narrow down the most viable candidates for different job roles.
Don't hesitate to invest some time and money in training; this will help strengthen your team with highly-qualified professionals who have received the proper training to perform their duties.
Step 5: Remember the Long-Term
Your focus on the bigger picture is essential when growing your company; This is true even if your sights are set on experiencing rapid expansion in the future. Focus on growing your customer base while simultaneously working to improve your company's internal structure. You'll have a better possibility of successfully growing your business and planning for long-term success. Preparation is required, and organization is vital if you want to succeed; so use these tips to continue on track and successfully brand your Agency.
Resources:
https://www.searchenginejournal.com/scale-small-agency-brand/306157/#close
https://www.bookkept.com.au/5-tips-for-quickly-scaling-your-business-and-achieving-repeatable-growth/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
640 adminSeptember 30, 2022
How to Define your Product Idea in 5 Easy Steps
A great product idea is the first step to becoming a leading entrepreneur in your industry. But it takes a lot of attempt and creativity to enter the manufacturing process and release the product to potential customers. This article explains the benefits of product conceptualization, the steps you need to take to create a product idea, and lists some tips for inventing your own.
1. What Kind of Idea is it?
Until you know your idea could be the next Tetrapak or Post-it, an objective opinion will help confirm what chance it has of getting it off the drawing board. Find someone whose opinion you value (preferably an experienced product designer or business-minded person) and ask them.
Following are the types of questions you may want to challenge.
What is the problem?
Starting with the problem it solves:
• How did the idea come about?
• What provoked or motivated it?
• Is it rooted in a situation you encountered or noticed?
• Is it because of something you do?
• Is it technology-led? See something inspiring and want to use it in a different application?
• Have you researched your market? What is its price?
• What benefits does your idea bring to people?
• How would you describe its key features?
Study your competition
• What's already out there and its success
Differentiation
• How is your solution different from others?
• Why choose your brand or product?
• Does it use better materials?
Managers with sufficient experience and a strategic vision of the company, competition, clients, and suppliers are critical to this process.
2. Measuring the Opportunity:
Once you have gathered information about market trends and your strategic objectives, the next step is to analyse the product-ready segments and predict future buying habits as closely as possible.
3. Develop the Concept:
In this phase, the new product concept is refined to meet the needs of potential customers and stand out from the competition. How can this be achieved? Get opinions from leading users who can feel the market's future needs. Also, rely on a team with proficiency in various disciplines: design and production people for technical requirements, marketing experts to reach customers, and finance and management departments to determine the funds available.
4. Testing, Product:
You need to build your prototype and evaluate how well it works. Is your product:
• Offer a series of features that meet customer needs?
• Reach the market at the right time?
• Work efficiently concerning development and production costs?
• Maintain a healthy balance between launch cost and product profitability?
5. Position and Launch:
After designing an in-depth study of the product, the next step is to decide on its strategic position. How do you want potential customers to observe the product? At this stage, one must consider financial, functional, and emotional factors.
Traditionally, functional innovations were a highlight in new products. But this has become less defensible in the current environment, as technological advances allow competitors to respond and innovations to enter the market quickly. When competing products have the same price and features, the difference is mainly due to an emotional factor. It is at the heart of the relevance of brand image, communication, and the so-called intangible attributes of a service or product.
Resource:
https://www.forbes.com/sites/iese/2016/06/01/five-steps-to-develop-a-new-product/?sh=51fc6b492eef
https://www.imaginationfactory.co.uk/blog/post/3968/Idea-to-Product-in-5-Steps/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
1. What Kind of Idea is it?
Until you know your idea could be the next Tetrapak or Post-it, an objective opinion will help confirm what chance it has of getting it off the drawing board. Find someone whose opinion you value (preferably an experienced product designer or business-minded person) and ask them.
Following are the types of questions you may want to challenge.
What is the problem?
Starting with the problem it solves:
• How did the idea come about?
• What provoked or motivated it?
• Is it rooted in a situation you encountered or noticed?
• Is it because of something you do?
• Is it technology-led? See something inspiring and want to use it in a different application?
• Have you researched your market? What is its price?
• What benefits does your idea bring to people?
• How would you describe its key features?
Study your competition
• What's already out there and its success
Differentiation
• How is your solution different from others?
• Why choose your brand or product?
• Does it use better materials?
Managers with sufficient experience and a strategic vision of the company, competition, clients, and suppliers are critical to this process.
2. Measuring the Opportunity:
Once you have gathered information about market trends and your strategic objectives, the next step is to analyse the product-ready segments and predict future buying habits as closely as possible.
3. Develop the Concept:
In this phase, the new product concept is refined to meet the needs of potential customers and stand out from the competition. How can this be achieved? Get opinions from leading users who can feel the market's future needs. Also, rely on a team with proficiency in various disciplines: design and production people for technical requirements, marketing experts to reach customers, and finance and management departments to determine the funds available.
4. Testing, Product:
You need to build your prototype and evaluate how well it works. Is your product:
• Offer a series of features that meet customer needs?
• Reach the market at the right time?
• Work efficiently concerning development and production costs?
• Maintain a healthy balance between launch cost and product profitability?
5. Position and Launch:
After designing an in-depth study of the product, the next step is to decide on its strategic position. How do you want potential customers to observe the product? At this stage, one must consider financial, functional, and emotional factors.
Traditionally, functional innovations were a highlight in new products. But this has become less defensible in the current environment, as technological advances allow competitors to respond and innovations to enter the market quickly. When competing products have the same price and features, the difference is mainly due to an emotional factor. It is at the heart of the relevance of brand image, communication, and the so-called intangible attributes of a service or product.
Resource:
https://www.forbes.com/sites/iese/2016/06/01/five-steps-to-develop-a-new-product/?sh=51fc6b492eef
https://www.imaginationfactory.co.uk/blog/post/3968/Idea-to-Product-in-5-Steps/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
772 adminSeptember 27, 2022 Youtube Video
Choosing The Right Development Company
To thrive today, a venture of all sizes must provide metamorphic digital experiences to its customers. Because of the widespread use of software-driven solutions in our culture and the merging of tools into every part of our lives, businesses are compelled to divert resources away from core operations and improve digital experiences. Consumer expectations have increased due to digital platforms' convenience and timely support. Companies must now emphasize digital transformation to remain competitive.
How to Select the Best Custom Software Development Firm:
The most crucial factor in selecting a custom software development business should be that the partner complements and enhances an organization's existing capabilities and knowledge.
Regarding product development, coordinators and project leaders will rely on a multi-disciplinary team to design and produce the most refined product feasible for the enterprise's demands. A staff with a comprehensive set of skills will provide the most transparent and seamless experience. They have spent numerous hours honing talents beyond the basics and learning what it takes to go above and beyond. When looking to outsource software development, company leaders should consider the following essential skill areas:
1. Obtain Referrals from Others:
Speak with others in your network to get recommendations for custom software developers. It will expedite the process of picking possible custom software developers and assist you in gathering honest comments about them.
2. Speak about Coding:
The standard of the coding will have a direct collision with the quality of the appeal produced. Discuss the level to be maintained when coding with the bespoke software developers.
Mark your guidelines as -
• No buggy or resource-intensive code
• More Lean coding, for example.
3. Examine the Company Portfolio:
Examine a handful of the previous projects to get a sense of the types of applications on which the software engineers worked. Do you know why? The cause is as follows:
Custom software development organizations that have worked on numerous projects have a proven and tested process for project completion. On the contradictory, because of their lack of expertise, new software development firms are still in the process of building techniques. As a result, they are unknown of the issues that may arise during the software development lifecycle.
Consider the scope of your software development project. Most custom software development firms prefer taking on projects of a specific size, such as multi-year or multi-enterprise initiatives.
4. Comprehend Various Software Systems:
Learn about several software development technologies, such as Windows and UNIX. Choose the technology you want to build based on its qualities.
Examine the company's development technology experience; this is important if you create your project on a specific software system.
5. Concentrate on Delivery Time:
Choose a custom software development business with a track record of meeting deadlines. This software will not only give you and your team ample time to test the program and report any defects (if any), but it will also allow your personnel to train and orient themselves to better use the application.
Resource:
https://www.netsolutions.com/insights/choosing-the-right-software-development-company/
https://www.corelynx.com/blog/10-tips-choose-right-custom-software-development-company/
https://www.dewsolutions.in/tips-choosing-software-development-company/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
How to Select the Best Custom Software Development Firm:
The most crucial factor in selecting a custom software development business should be that the partner complements and enhances an organization's existing capabilities and knowledge.
Regarding product development, coordinators and project leaders will rely on a multi-disciplinary team to design and produce the most refined product feasible for the enterprise's demands. A staff with a comprehensive set of skills will provide the most transparent and seamless experience. They have spent numerous hours honing talents beyond the basics and learning what it takes to go above and beyond. When looking to outsource software development, company leaders should consider the following essential skill areas:
1. Obtain Referrals from Others:
Speak with others in your network to get recommendations for custom software developers. It will expedite the process of picking possible custom software developers and assist you in gathering honest comments about them.
2. Speak about Coding:
The standard of the coding will have a direct collision with the quality of the appeal produced. Discuss the level to be maintained when coding with the bespoke software developers.
Mark your guidelines as -
• No buggy or resource-intensive code
• More Lean coding, for example.
3. Examine the Company Portfolio:
Examine a handful of the previous projects to get a sense of the types of applications on which the software engineers worked. Do you know why? The cause is as follows:
Custom software development organizations that have worked on numerous projects have a proven and tested process for project completion. On the contradictory, because of their lack of expertise, new software development firms are still in the process of building techniques. As a result, they are unknown of the issues that may arise during the software development lifecycle.
Consider the scope of your software development project. Most custom software development firms prefer taking on projects of a specific size, such as multi-year or multi-enterprise initiatives.
4. Comprehend Various Software Systems:
Learn about several software development technologies, such as Windows and UNIX. Choose the technology you want to build based on its qualities.
Examine the company's development technology experience; this is important if you create your project on a specific software system.
5. Concentrate on Delivery Time:
Choose a custom software development business with a track record of meeting deadlines. This software will not only give you and your team ample time to test the program and report any defects (if any), but it will also allow your personnel to train and orient themselves to better use the application.
Resource:
https://www.netsolutions.com/insights/choosing-the-right-software-development-company/
https://www.corelynx.com/blog/10-tips-choose-right-custom-software-development-company/
https://www.dewsolutions.in/tips-choosing-software-development-company/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
813 adminSeptember 20, 2022 Youtube Video
5 Best Recommendations for WP Hosting
Web hosting is a crucial component of any successful website that is frequently disregarded. Choosing the best WordPress hosting for your requirements will boost your SEO and revenue. Several types of WordPress hosting are accessible, including free, shared, VPS, dedicated, and managed WordPress hosting. This guide helps you select the best WordPress hosting for your website.
Bluehost:
Bluehost, one of the oldest web providers founded in 1996, has grown to become the most prominent brand name in WordPress hosting. They are an authorized 'WordPress' hosting service. Your website will not slow with Bluehost, even when there is a lot of traffic. Their skilled support is available 24 hours a day, seven days a week, via phone, email, or live chat. They are the best web hosting provider for small enterprises. In addition, WPBeginner users will receive a 63% discount, a free domain, free SSL, and a free site builder with templates.
SiteGround:
SiteGround is a well-known and highly rated hosting company in the WordPress community. They offer one-of-a-kind in-house WordPress speed and security solutions to ensure your site is as quickly and securely. They are regarded in the market for providing the best round-the-clock assistance, being an official hosting provider for 'WordPress.', which results in hosting the WPBeginner website with SiteGround. Automatic updates, daily backups, built-in WP caching, free CDN, free SSL, one-click staging, and GIT version control are among the SiteGround services, among the very few firms providing location-specific hosting, with 6 data centers in the United States, Europe, Asia, and Australia.
DreamHost:
DreamHost has been in business for 18 years and is well-known for making web hosting simple. You get a bespoke dashboard, 1-click WordPress installation, automatic WordPress updates, unlimited space, unlimited bandwidth, and complimentary SSDs that speed up your site by 200%. Over 1.5 million WordPress blogs and websites are hosted with DreamHost. They are also an official WordPress hosting provider. WPBeginner customers receive an exceptional 72% discount and a free domain and SSL certificate.
Hostinger:
Hostinger is quickly becoming a household name in the WordPress hosting sector. They provide:
• Low-cost hosting.
• Live chat assistance 24 hours a day.
• A solid website hosting platform.
Hostinger includes:
• A one-click WordPress installation.
• Managed automatic updates.
• Increased security.
• A free CDN.
• WordPress speed acceleration.
• Free site migration.
They also provide geolocation hosting, with a choice of 7 data centers in the United States, Europe, Asia, and South America. Hostinger has 29 million customers in 178 countries. In addition, they have a special 80% discount for WPBeginner readers, free SSL, and a free domain name.
HostGator:
HostGator is thus far the best web provider, hosting over 10 million domains. In our opinion, every website owner must use WordPress for the following reasons:
One-click installation
99.9% uptime guarantee
24/7 hour support
They are the best web hosting for businesses, in our opinion.
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
Bluehost:
Bluehost, one of the oldest web providers founded in 1996, has grown to become the most prominent brand name in WordPress hosting. They are an authorized 'WordPress' hosting service. Your website will not slow with Bluehost, even when there is a lot of traffic. Their skilled support is available 24 hours a day, seven days a week, via phone, email, or live chat. They are the best web hosting provider for small enterprises. In addition, WPBeginner users will receive a 63% discount, a free domain, free SSL, and a free site builder with templates.
SiteGround:
SiteGround is a well-known and highly rated hosting company in the WordPress community. They offer one-of-a-kind in-house WordPress speed and security solutions to ensure your site is as quickly and securely. They are regarded in the market for providing the best round-the-clock assistance, being an official hosting provider for 'WordPress.', which results in hosting the WPBeginner website with SiteGround. Automatic updates, daily backups, built-in WP caching, free CDN, free SSL, one-click staging, and GIT version control are among the SiteGround services, among the very few firms providing location-specific hosting, with 6 data centers in the United States, Europe, Asia, and Australia.
DreamHost:
DreamHost has been in business for 18 years and is well-known for making web hosting simple. You get a bespoke dashboard, 1-click WordPress installation, automatic WordPress updates, unlimited space, unlimited bandwidth, and complimentary SSDs that speed up your site by 200%. Over 1.5 million WordPress blogs and websites are hosted with DreamHost. They are also an official WordPress hosting provider. WPBeginner customers receive an exceptional 72% discount and a free domain and SSL certificate.
Hostinger:
Hostinger is quickly becoming a household name in the WordPress hosting sector. They provide:
• Low-cost hosting.
• Live chat assistance 24 hours a day.
• A solid website hosting platform.
Hostinger includes:
• A one-click WordPress installation.
• Managed automatic updates.
• Increased security.
• A free CDN.
• WordPress speed acceleration.
• Free site migration.
They also provide geolocation hosting, with a choice of 7 data centers in the United States, Europe, Asia, and South America. Hostinger has 29 million customers in 178 countries. In addition, they have a special 80% discount for WPBeginner readers, free SSL, and a free domain name.
HostGator:
HostGator is thus far the best web provider, hosting over 10 million domains. In our opinion, every website owner must use WordPress for the following reasons:
One-click installation
99.9% uptime guarantee
24/7 hour support
They are the best web hosting for businesses, in our opinion.
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
774 adminSeptember 19, 2022
Top 5 Design Tools While Doing the UIUX for your Product
UI and UX are two critical aspects of design (UX). Both are about people who use a product but see things differently. UI is concerned with the visual aspects of how a person interacts with a product, such as typography, colors, menus, etc. UX, on the other hand, is more to do with how the user interacts with the product. The two are linked and sometimes created together, yet significant variances exist. Details of the UI design are determined after the UX.
1. Sketch:
Sketch bills itself as an all-in-one designer's toolbox. It sought to cover every aspect of the design process. It also merges with your existing applications and has over 700 extensions - helpers, plugins, and integrations.
The sketch started as a Mac-only app but has since expanded to include a web version with capabilities operating in any web browser. However, it still lacks a dedicated Windows app.
2. Adobe XD 2:
Adobe graphic products, such as Photoshop and Illustrator, are well-known in the design community. These Adobe Creative Cloud flagship apps are beneficial to UX/UI designers. Photoshop can edit, composite, and create photos, graphics, and art. Adobe Illustrator is a fantastic tool for generating vector graphics and illustrations.
3. Balsamiq:
Balsamiq is a UI wireframing application that simulates sketching on a notepad or whiteboard on a computer. It might help you think about and discuss the structure of the software or website you're developing. Of course, before you finalize your visual design or write any code, you'll want to identify a solid interface structure. Balsamiq forces you to concentrate on form and substance rather than becoming side-tracked by colors and other elements too soon.
4. InVision Freehand:
InVision Freehand is an online whiteboard that is centralized. While it has various applications inside a company, it is beneficial for design teams. You can connect every aspect of design with an inclusive, collaborative hub. Indeed, stakeholders and users are then brought directly into the design process.
Every project stage is more creative, collaborative, and inclusive with Freehand. Every step of the design process includes brainstorming, strategy and planning, wireframes and flowcharts, productive meetings, and research and design.
5. Axure RP:
Axure RP empowers UX experts to create realistic, functioning prototypes with an infinite number of event triggers, conditions, and actions to experiment with digital experiences. In addition to prosperous, functional UX prototypes, you can generate diagrams, customer journeys, wireframes, and other UX documentation.
Interactions can be triggered by mouse, touch, and keyboard events. You can then add conditions and variables to further your prototypes.
Resource:
https://influencermarketinghub.com/ux-ui-design-tools/
https://webflow.com/blog/ui-ux-design-tools
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
1. Sketch:
Sketch bills itself as an all-in-one designer's toolbox. It sought to cover every aspect of the design process. It also merges with your existing applications and has over 700 extensions - helpers, plugins, and integrations.
The sketch started as a Mac-only app but has since expanded to include a web version with capabilities operating in any web browser. However, it still lacks a dedicated Windows app.
2. Adobe XD 2:
Adobe graphic products, such as Photoshop and Illustrator, are well-known in the design community. These Adobe Creative Cloud flagship apps are beneficial to UX/UI designers. Photoshop can edit, composite, and create photos, graphics, and art. Adobe Illustrator is a fantastic tool for generating vector graphics and illustrations.
3. Balsamiq:
Balsamiq is a UI wireframing application that simulates sketching on a notepad or whiteboard on a computer. It might help you think about and discuss the structure of the software or website you're developing. Of course, before you finalize your visual design or write any code, you'll want to identify a solid interface structure. Balsamiq forces you to concentrate on form and substance rather than becoming side-tracked by colors and other elements too soon.
4. InVision Freehand:
InVision Freehand is an online whiteboard that is centralized. While it has various applications inside a company, it is beneficial for design teams. You can connect every aspect of design with an inclusive, collaborative hub. Indeed, stakeholders and users are then brought directly into the design process.
Every project stage is more creative, collaborative, and inclusive with Freehand. Every step of the design process includes brainstorming, strategy and planning, wireframes and flowcharts, productive meetings, and research and design.
5. Axure RP:
Axure RP empowers UX experts to create realistic, functioning prototypes with an infinite number of event triggers, conditions, and actions to experiment with digital experiences. In addition to prosperous, functional UX prototypes, you can generate diagrams, customer journeys, wireframes, and other UX documentation.
Interactions can be triggered by mouse, touch, and keyboard events. You can then add conditions and variables to further your prototypes.
Resource:
https://influencermarketinghub.com/ux-ui-design-tools/
https://webflow.com/blog/ui-ux-design-tools
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
518 adminSeptember 16, 2022
How Much Should Agency Margins Really Be
Setting a reasonable gross profit target is the first step toward your marketing agency's success. It can assist you in strategically pricing your marketing services, tracking how well you use your company's resources to deliver your services, and assessing your sales and marketing expenses.
Setting a goal, on the other hand, is insufficient. You must also keep track of it every month, allowing you to identify problems and patterns in your business. A shift in gross margin might signal various issues, including difficulty with a specific client or cost overruns for the organization. It can also display profitability patterns and how your company compares to industry norms.
What is the true profitability of your advertising agency?
The average marketing agency makes a net margin of 6 to 10%, with digital agencies reporting significantly higher margins of approximately 20%. In rare circumstances, corporate advertising companies declare profit margins up to 40%.
There are many possibilities for improvement in the marketing profession. If your agency is in the lower range — between 6 and 15% — a few strategic improvements could significantly enhance your profits.
What exactly is a decent profit margin?
According to an NYU analysis of US margins, the average net profit margin across industries is 7.71%. However, this does not imply that your superlative profit margin will be the same as this figure.
As a general guideline, 5% is considered a low margin, 10% is regarded as a good margin, and 20% is considered a significant margin. However, a one-size-fits-all strategy is not the most excellent method to define profitability targets for your organization.
On the other hand, consulting firms and software-as-a-service (SaaS) companies typically have substantial gross margins. These companies have lower operational costs, little inventory, and require less cash to get started. Companies that offer high-priced items, such as jewellery stores, may also fall under this category.
Profit margins are also affected by a company's age and size. Profit margins in new enterprises are frequently higher than in large or established businesses. There are fewer sales, fewer employees, and hence lower overhead expenditures. Margins typically shrink as businesses expand.
Margins for enterprises in the same industry can also be affected by geography. For example, a tech company in San Francisco will have vastly different rent and payroll expenditures than a tech company in Dallas.
Finally, a healthy profit margin is determined by your growth objectives. If you want to attract investors, significant finance equipment buys this quarter, or grow your services, and you'll need to boost your margins.
Resource:
https://www.brex.com/blog/what-is-a-good-profit-margin/#:~:text=As%20a%20rule%20of%20thumb,and%20retailers%20are%20low%2Dmargin
https://www.askcody.com/blog/advertising-agency-profitability-field-guide#:~:text=The%20average%20marketing%20agency%20earns,as%20high%20as%2040%20percent
https://agencyanalytics.com/blog/agency-margins
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
Setting a goal, on the other hand, is insufficient. You must also keep track of it every month, allowing you to identify problems and patterns in your business. A shift in gross margin might signal various issues, including difficulty with a specific client or cost overruns for the organization. It can also display profitability patterns and how your company compares to industry norms.
What is the true profitability of your advertising agency?
The average marketing agency makes a net margin of 6 to 10%, with digital agencies reporting significantly higher margins of approximately 20%. In rare circumstances, corporate advertising companies declare profit margins up to 40%.
There are many possibilities for improvement in the marketing profession. If your agency is in the lower range — between 6 and 15% — a few strategic improvements could significantly enhance your profits.
What exactly is a decent profit margin?
According to an NYU analysis of US margins, the average net profit margin across industries is 7.71%. However, this does not imply that your superlative profit margin will be the same as this figure.
As a general guideline, 5% is considered a low margin, 10% is regarded as a good margin, and 20% is considered a significant margin. However, a one-size-fits-all strategy is not the most excellent method to define profitability targets for your organization.
On the other hand, consulting firms and software-as-a-service (SaaS) companies typically have substantial gross margins. These companies have lower operational costs, little inventory, and require less cash to get started. Companies that offer high-priced items, such as jewellery stores, may also fall under this category.
Profit margins are also affected by a company's age and size. Profit margins in new enterprises are frequently higher than in large or established businesses. There are fewer sales, fewer employees, and hence lower overhead expenditures. Margins typically shrink as businesses expand.
Margins for enterprises in the same industry can also be affected by geography. For example, a tech company in San Francisco will have vastly different rent and payroll expenditures than a tech company in Dallas.
Finally, a healthy profit margin is determined by your growth objectives. If you want to attract investors, significant finance equipment buys this quarter, or grow your services, and you'll need to boost your margins.
Resource:
https://www.brex.com/blog/what-is-a-good-profit-margin/#:~:text=As%20a%20rule%20of%20thumb,and%20retailers%20are%20low%2Dmargin
https://www.askcody.com/blog/advertising-agency-profitability-field-guide#:~:text=The%20average%20marketing%20agency%20earns,as%20high%20as%2040%20percent
https://agencyanalytics.com/blog/agency-margins
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
1161 adminSeptember 15, 2022
Domain Expertise or Verbosity
Domain expertise is a term you are probably familiar with but may not fully understand. Domain expertise is simple to grasp and may be highly beneficial when applied to your Customer Success role.
Domain expertise, when used correctly, can help you gain a deeper understanding of your clients, their goals, and the particular concerns and challenges they encounter. It will also assist you in determining how your clients may effectively utilize your product, ensuring that you become a trusted consultant to your customers. The good news is that you can expand your domain expertise and optimize your value to your customers.
What exactly is Domain Expertise?
Many businesses employ the term "domain expertise." It refers to expert knowledge in a specific sector, such as data science, healthcare, education, or anything else. You may have gained domain expertise in a particular area from a previous role before working in Customer achievement, or you may have completed some instruction or continuing education that qualifies you as a domain expert in a subject.
How Does Domain Expertise Affect Your Customer Success Role?
As a Customer Success Manager, you must have at least a basic knowledge of your customers and their industries. To successfully serve your clients as a Customer Success Manager, you must understand the inner workings of their organizations and be able to speak the language of their industries.
Beyond fundamental competency, however, there is domain expertise. Every customer you meet in Customer Success will have a distinct perspective, which means they will have specific demands and will most likely use different elements of your product. If you have a domain experience in your customers and their sectors, you will undoubtedly be a better Customer Success Manager than someone who does not. Domain expertise will assist you in better understanding and meeting their needs.
How to Gain Domain Knowledge in Your Customers' Industries?
You have a significant edge if you already have a domain experience in your customers' industry, but what if you don't have this experience?
It is entirely possible to develop domain expertise. Here are some pointers to help you gain domain expertise in your customers' industries:
Please do your homework: You can learn much about your consumers and their industries through web research. For example, you can know how they serve their clients, how their products are used, and how their sector is doing.
Look for someone to help you: A colleague or manager in your organization may be a domain specialist on the domain you are working on and can shed some light.
Use internal resources: Do other teams in your firm, such as the Sales team, receive training or materials to help them with specialized industries? See whether your colleagues are willing to share such resources.
Know your product: Understanding your product and how your customers might use it is critical. The more you know your product beyond its basic capabilities, the better you'll be of use to your clients in getting the most out of it.
Resource:
https://successcoaching.co/blog/domain-expertise
https://softwareengineering.stackexchange.com/questions/396842/domain-driven-naming-is-too-long-and-verbose
https://towardsdatascience.com/domain-expertise-why-is-it-important-for-data-scientists-2d6a406d544d
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
Domain expertise, when used correctly, can help you gain a deeper understanding of your clients, their goals, and the particular concerns and challenges they encounter. It will also assist you in determining how your clients may effectively utilize your product, ensuring that you become a trusted consultant to your customers. The good news is that you can expand your domain expertise and optimize your value to your customers.
What exactly is Domain Expertise?
Many businesses employ the term "domain expertise." It refers to expert knowledge in a specific sector, such as data science, healthcare, education, or anything else. You may have gained domain expertise in a particular area from a previous role before working in Customer achievement, or you may have completed some instruction or continuing education that qualifies you as a domain expert in a subject.
How Does Domain Expertise Affect Your Customer Success Role?
As a Customer Success Manager, you must have at least a basic knowledge of your customers and their industries. To successfully serve your clients as a Customer Success Manager, you must understand the inner workings of their organizations and be able to speak the language of their industries.
Beyond fundamental competency, however, there is domain expertise. Every customer you meet in Customer Success will have a distinct perspective, which means they will have specific demands and will most likely use different elements of your product. If you have a domain experience in your customers and their sectors, you will undoubtedly be a better Customer Success Manager than someone who does not. Domain expertise will assist you in better understanding and meeting their needs.
How to Gain Domain Knowledge in Your Customers' Industries?
You have a significant edge if you already have a domain experience in your customers' industry, but what if you don't have this experience?
It is entirely possible to develop domain expertise. Here are some pointers to help you gain domain expertise in your customers' industries:
Please do your homework: You can learn much about your consumers and their industries through web research. For example, you can know how they serve their clients, how their products are used, and how their sector is doing.
Look for someone to help you: A colleague or manager in your organization may be a domain specialist on the domain you are working on and can shed some light.
Use internal resources: Do other teams in your firm, such as the Sales team, receive training or materials to help them with specialized industries? See whether your colleagues are willing to share such resources.
Know your product: Understanding your product and how your customers might use it is critical. The more you know your product beyond its basic capabilities, the better you'll be of use to your clients in getting the most out of it.
Resource:
https://successcoaching.co/blog/domain-expertise
https://softwareengineering.stackexchange.com/questions/396842/domain-driven-naming-is-too-long-and-verbose
https://towardsdatascience.com/domain-expertise-why-is-it-important-for-data-scientists-2d6a406d544d
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
533 adminSeptember 13, 2022
Top 5 Plugins for your Agency’s Small Business Clients
How can one know which plugins provide the best actual value?
Web designers and digital marketers are constantly confronted with websites that host dozens of plugins incompatible with one another. These plugins are no longer supported by WordPress or are so intricately customized that touching them imperils the website.
How do you decide which plugins are worth it if you're constructing or maintaining WordPress sites for clients?
Let's take a peek at some of our favorites down below:
Atari: Atari's WordPress integration is one of the most excellent options for firms that work with clients.
Atari was initially designed as a visual feedback tool to assist agencies and developers in communicating more effectively and handling clients' demands more quickly and efficiently.
Atari evolved until we decided to transition to a complete SaaS model. Atari makes website management exceedingly simple for agency owners. There are two critical components:
ManageWP
According to Sucuri's newest hacked website report, WordPress websites remain the most popular targets for hackers. When you think about it, it makes dialectic. WordPress is the most popular CMS, and its flaws are well-known. So, why wouldn't hackers choose the simple path?
Just because WordPress has a target on its back doesn't imply your clients' websites should be vulnerable to hackers. What you can do is as follows:
A site's comprehensive security should always include server-side safeguards such as a firewall and SSL certificate. That is your first line of defense.
Contact Form by WPForms
Every website must have specific pages and functionalities. The Contact page and contact form for a case are non-negotiable.
The contact form is a quick, straightforward, and convenient way for visitors to contact individuals on the other side of a website.
Because of its critical function in online communication, you must be cautious about whatever contact form plugin you pick.
InfiniteWP
Managing a large number of websites can be difficult. Managing backups, changes, and databases for various customers might be challenging.
It's a lot easier with InfiniteWP.
This free plugin enables users to administer an unlimited number of WordPress domains from their server, easing their tasks and eliminating some of the difficulties above. InfiniteWP is a time-saving solution for all those "busy" jobs that are vital but time-consuming.
UpdraftPlus 3
Backups and security are inextricably linked. One cannot exist without the other.
And, while I've heard the brawl that you don't need a backup plugin if your web server does it for you, I disagree.
I insist on using a WordPress backup plugin because I believe in failover. You should consistently have a backup plan or system in place for everything you do (including backups for backups) because you never know when one aspect of your business will fail or be lost.
You have complete control over how all the time your website is backed up and where those backups are saved using Updraft Plus.
Resource:
https://mediatemple.net/blog/web-development-tech/7-essential-wordpress-plugins-for-a-new-clients-website/
https://www.searchenginejournal.com/top-wordpress-plugins-for-agencies/263137/
https://atarim.io/blog/wordpress-plugins-for-agencies/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
Web designers and digital marketers are constantly confronted with websites that host dozens of plugins incompatible with one another. These plugins are no longer supported by WordPress or are so intricately customized that touching them imperils the website.
How do you decide which plugins are worth it if you're constructing or maintaining WordPress sites for clients?
Let's take a peek at some of our favorites down below:
Atari: Atari's WordPress integration is one of the most excellent options for firms that work with clients.
Atari was initially designed as a visual feedback tool to assist agencies and developers in communicating more effectively and handling clients' demands more quickly and efficiently.
Atari evolved until we decided to transition to a complete SaaS model. Atari makes website management exceedingly simple for agency owners. There are two critical components:
ManageWP
According to Sucuri's newest hacked website report, WordPress websites remain the most popular targets for hackers. When you think about it, it makes dialectic. WordPress is the most popular CMS, and its flaws are well-known. So, why wouldn't hackers choose the simple path?
Just because WordPress has a target on its back doesn't imply your clients' websites should be vulnerable to hackers. What you can do is as follows:
A site's comprehensive security should always include server-side safeguards such as a firewall and SSL certificate. That is your first line of defense.
Contact Form by WPForms
Every website must have specific pages and functionalities. The Contact page and contact form for a case are non-negotiable.
The contact form is a quick, straightforward, and convenient way for visitors to contact individuals on the other side of a website.
Because of its critical function in online communication, you must be cautious about whatever contact form plugin you pick.
InfiniteWP
Managing a large number of websites can be difficult. Managing backups, changes, and databases for various customers might be challenging.
It's a lot easier with InfiniteWP.
This free plugin enables users to administer an unlimited number of WordPress domains from their server, easing their tasks and eliminating some of the difficulties above. InfiniteWP is a time-saving solution for all those "busy" jobs that are vital but time-consuming.
UpdraftPlus 3
Backups and security are inextricably linked. One cannot exist without the other.
And, while I've heard the brawl that you don't need a backup plugin if your web server does it for you, I disagree.
I insist on using a WordPress backup plugin because I believe in failover. You should consistently have a backup plan or system in place for everything you do (including backups for backups) because you never know when one aspect of your business will fail or be lost.
You have complete control over how all the time your website is backed up and where those backups are saved using Updraft Plus.
Resource:
https://mediatemple.net/blog/web-development-tech/7-essential-wordpress-plugins-for-a-new-clients-website/
https://www.searchenginejournal.com/top-wordpress-plugins-for-agencies/263137/
https://atarim.io/blog/wordpress-plugins-for-agencies/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
579 adminSeptember 12, 2022 Youtube Video
Azure
The Azure cloud platform consists of more than 100 products and services that bring innovative ideas to life—to solve today's issues and create the future. Build, execute, and manage apps across various clouds, on-premises, and at the edge using your preferred tools and frameworks.
Microsoft Azure:
Azure is an online portal allowing you to access and manage Microsoft's cloud services and resources. These services and tools include storing and converting your data according to your needs. All you need to access these resources and services is an active internet connection and the ability to log on to the Azure portal.
Azure should be known for the following:
• It was released on February 1, 2010, much later than its primary competition, AWS.
• It's free to start and operates on a pay-per-use approach, which means you only pay for the services you utilize.
• Surprisingly, 80 percent of Fortune 500 organizations employ Azure services for cloud computing.
• Java, Node Js, and C# are the programming languages Azure supports.
• Another advantage of Azure is its global network of data centers. 42 Azure data centers are located worldwide, making it the cloud platform with the most data centers. In addition, Azure plans to add 12 more data centers, bringing the total number of data centers to 54 shortly.
What are the Different Azure Services, and How Does Azure Work?
Azure offers over 200 services organized into 18 categories. These include computing, networking, storage, IoT, migration, mobile, analytics, containers, artificial intelligence, machine learning, integration, management tools, developer tools, security, databases, DevOps, media identification, and web services.
Some of the essential Azure services by category are:
Computer Services:
The term compute here refers to the computing resource hosting model on which our program operates. Azure compute services are roughly classified into three types.
Infrastructure as a Service (IaaS)
Platform as a service (PaaS)
Ineffective services
The Azure virtual machine is the essential building block. We can deploy multiple services, such as Windows and Linux, within the Azure cloud using Azure virtual machines. When we implement a virtual machine, each virtual machine will have its operating system and data disc.
Virtual Machine:
This service lets you quickly establish a virtual computer in Windows, Linux, or any other configuration.
Cloud Computing:
This service allows you to build scalable cloud apps. Azure handles everything after the application is deployed, including provisioning, load balancing, and health monitoring.
Service Fabric:
Service fabric dramatically simplifies the process of establishing a microservice. A microservice is a programmer that incorporates additional smaller apps that are packaged together.
Azure for disaster recovery and backup:
Certain businesses use Azure for data backup and disaster recovery. Azure may also be used as a substitute for a company's data center.
Many businesses operate most of their business apps in Azure than investing in local servers and storage.
Microsoft has Azure data centers placed all around the world to assure availability. Microsoft Azure services are offered in 55 regions and 140 countries as of January 2020. Regrettably, not all services are accessible in every location. As a result, Azure customers must ensure that their workloads and data storage locations adhere to applicable compliance standards or other regulations.
Resource:
https://www.simplilearn.com/tutorials/azure-tutorial/what-is-azure
https://azure.microsoft.com/en-in/resources/cloud-computing-dictionary/what-is-azure/?&ef_id=Cj0KCQjwuaiXBhCCARIsAKZLt3muuRvCcUJ_BuC9V6CesTnwDBHdWupsO7kzUzuj6qekSfPC2S54gpoaAqXKEALw_wcB:G:s&OCID=AIDcmmf1elj9v5_SEM_Cj0KCQjwuaiXBhCCARIsAKZLt3muuRvCcUJ_BuC9V6CesTnwDBHdWupsO7kzUzuj6qekSfPC2S54gpoaAqXKEALw_wcB:G:s&gclid=Cj0KCQjwuaiXBhCCARIsAKZLt3muuRvCcUJ_BuC9V6CesTnwDBHdWupsO7kzUzuj6qekSfPC2S54gpoaAqXKEALw_wcB
https://www.techtarget.com/searchcloudcomputing/definition/Windows-Azure
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
Microsoft Azure:
Azure is an online portal allowing you to access and manage Microsoft's cloud services and resources. These services and tools include storing and converting your data according to your needs. All you need to access these resources and services is an active internet connection and the ability to log on to the Azure portal.
Azure should be known for the following:
• It was released on February 1, 2010, much later than its primary competition, AWS.
• It's free to start and operates on a pay-per-use approach, which means you only pay for the services you utilize.
• Surprisingly, 80 percent of Fortune 500 organizations employ Azure services for cloud computing.
• Java, Node Js, and C# are the programming languages Azure supports.
• Another advantage of Azure is its global network of data centers. 42 Azure data centers are located worldwide, making it the cloud platform with the most data centers. In addition, Azure plans to add 12 more data centers, bringing the total number of data centers to 54 shortly.
What are the Different Azure Services, and How Does Azure Work?
Azure offers over 200 services organized into 18 categories. These include computing, networking, storage, IoT, migration, mobile, analytics, containers, artificial intelligence, machine learning, integration, management tools, developer tools, security, databases, DevOps, media identification, and web services.
Some of the essential Azure services by category are:
Computer Services:
The term compute here refers to the computing resource hosting model on which our program operates. Azure compute services are roughly classified into three types.
Infrastructure as a Service (IaaS)
Platform as a service (PaaS)
Ineffective services
The Azure virtual machine is the essential building block. We can deploy multiple services, such as Windows and Linux, within the Azure cloud using Azure virtual machines. When we implement a virtual machine, each virtual machine will have its operating system and data disc.
Virtual Machine:
This service lets you quickly establish a virtual computer in Windows, Linux, or any other configuration.
Cloud Computing:
This service allows you to build scalable cloud apps. Azure handles everything after the application is deployed, including provisioning, load balancing, and health monitoring.
Service Fabric:
Service fabric dramatically simplifies the process of establishing a microservice. A microservice is a programmer that incorporates additional smaller apps that are packaged together.
Azure for disaster recovery and backup:
Certain businesses use Azure for data backup and disaster recovery. Azure may also be used as a substitute for a company's data center.
Many businesses operate most of their business apps in Azure than investing in local servers and storage.
Microsoft has Azure data centers placed all around the world to assure availability. Microsoft Azure services are offered in 55 regions and 140 countries as of January 2020. Regrettably, not all services are accessible in every location. As a result, Azure customers must ensure that their workloads and data storage locations adhere to applicable compliance standards or other regulations.
Resource:
https://www.simplilearn.com/tutorials/azure-tutorial/what-is-azure
https://azure.microsoft.com/en-in/resources/cloud-computing-dictionary/what-is-azure/?&ef_id=Cj0KCQjwuaiXBhCCARIsAKZLt3muuRvCcUJ_BuC9V6CesTnwDBHdWupsO7kzUzuj6qekSfPC2S54gpoaAqXKEALw_wcB:G:s&OCID=AIDcmmf1elj9v5_SEM_Cj0KCQjwuaiXBhCCARIsAKZLt3muuRvCcUJ_BuC9V6CesTnwDBHdWupsO7kzUzuj6qekSfPC2S54gpoaAqXKEALw_wcB:G:s&gclid=Cj0KCQjwuaiXBhCCARIsAKZLt3muuRvCcUJ_BuC9V6CesTnwDBHdWupsO7kzUzuj6qekSfPC2S54gpoaAqXKEALw_wcB
https://www.techtarget.com/searchcloudcomputing/definition/Windows-Azure
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
736 adminSeptember 9, 2022
Filing For A Patent
Intellectual property has always played a growing role in today's technology-driven world. Patents are a valuable asset to any firm. As a result, an organization's creative strength may be judged by its patenting operations. The corporation is increasingly challenged regarding the number of patents and the quality of patents. A patent is granted after a lengthy procedure that includes many tests on the invention's uniqueness, non-obviousness, and industrial usefulness.
Step 1: Create your invention
The invention is the initial step for an innovator who wants to proceed with their creation, getting critical to get as much information as possible. Some essential questions that the inventor should consider are: what is the field of the alteration, what is the profit, and how will it aid improve currently existing solutions? Not all inventions qualify for patent protection. Section 3 of the Patents Act identifies the subject matter.
Step 2: Patent Investigation and Drafting
Following clarification of the invention, the inventor must do a patentability search which is the better half since it will aid in resolving whether the vision is new or not. The Patents Act requires that all innovations fulfill the novelty requirement. After a thorough search and preparation, one must consider a patentability report and opinion. The patentability search determines the nearest potential previous arts.
Step 3: Submitting a Patent Application
The actual procedure begins with submitting a Patent Application. After preparing the patent application may be filed with the government patent office using the Form 1 application form, creating a receipt with the patent application number. Under Form 2, one can also file a provisional patent application if the innovation is still in its early stages. The advantage of filing a transitional application is that it allows you to obtain a previous date of filing, which is essential in the patent industry. In addition, one has 12 months to file the entire specification. One must utilize the Form 28 application to file for patents for start-ups and small businesses.
Step 4: Application Publication
From filing the whole specification, the application is published 18 months after the filing date. There are no particular essentials for posting from the applicant. If the competitor does not wish to wait 18 months, they can file Form 9 with the specified costs to request early publication. The patent exercise is published one month after the request for an early announcement.
Step 5: Submit a Request for Examination
Unlike publication, the examination is not automatic, and the applicant must request that the patent office study the patent application. Under Form 18, one must file a typical request 48 months after applying. Upon receiving such a request, the regulator assigns the application to a patent examiner, who examines it using various patentability criteria, such as novelty, non-obviousness, inventive step, and suitability for industrial application, and provides the applicant with the First Examination Report (FER).
Step 6: Respond to the Objections
The applicant must react to the patent office's complaint through the First Examination Report. The applicant is required to respond in writing to the objection expressed in the examination report. The applicant can demonstrate the invention's patentability and attempt to dismiss the whole complaint cited. Depending on the circumstances, one may even require physical hearings or video conferencing.
Step 7: Patent Grant
After resolving any objections, the application is submitted for a grant once it is determined to fulfill all patentability conditions, and lastly, the applicant would be given the patent. The issuance of a patent is announced in the patent journal, which is published regularly.
Resource:
https://www.uspto.gov/patents/basics/patent-process-overview#step1
https://economictimes.indiatimes.com/news/how-to/how-to-go-about-patent-filing-in-india-all-you-need-to-know/articleshow/86417211.cms
https://iptse.com/how-to-file-patents-understanding-the-patent-process-in-india/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
Step 1: Create your invention
The invention is the initial step for an innovator who wants to proceed with their creation, getting critical to get as much information as possible. Some essential questions that the inventor should consider are: what is the field of the alteration, what is the profit, and how will it aid improve currently existing solutions? Not all inventions qualify for patent protection. Section 3 of the Patents Act identifies the subject matter.
Step 2: Patent Investigation and Drafting
Following clarification of the invention, the inventor must do a patentability search which is the better half since it will aid in resolving whether the vision is new or not. The Patents Act requires that all innovations fulfill the novelty requirement. After a thorough search and preparation, one must consider a patentability report and opinion. The patentability search determines the nearest potential previous arts.
Step 3: Submitting a Patent Application
The actual procedure begins with submitting a Patent Application. After preparing the patent application may be filed with the government patent office using the Form 1 application form, creating a receipt with the patent application number. Under Form 2, one can also file a provisional patent application if the innovation is still in its early stages. The advantage of filing a transitional application is that it allows you to obtain a previous date of filing, which is essential in the patent industry. In addition, one has 12 months to file the entire specification. One must utilize the Form 28 application to file for patents for start-ups and small businesses.
Step 4: Application Publication
From filing the whole specification, the application is published 18 months after the filing date. There are no particular essentials for posting from the applicant. If the competitor does not wish to wait 18 months, they can file Form 9 with the specified costs to request early publication. The patent exercise is published one month after the request for an early announcement.
Step 5: Submit a Request for Examination
Unlike publication, the examination is not automatic, and the applicant must request that the patent office study the patent application. Under Form 18, one must file a typical request 48 months after applying. Upon receiving such a request, the regulator assigns the application to a patent examiner, who examines it using various patentability criteria, such as novelty, non-obviousness, inventive step, and suitability for industrial application, and provides the applicant with the First Examination Report (FER).
Step 6: Respond to the Objections
The applicant must react to the patent office's complaint through the First Examination Report. The applicant is required to respond in writing to the objection expressed in the examination report. The applicant can demonstrate the invention's patentability and attempt to dismiss the whole complaint cited. Depending on the circumstances, one may even require physical hearings or video conferencing.
Step 7: Patent Grant
After resolving any objections, the application is submitted for a grant once it is determined to fulfill all patentability conditions, and lastly, the applicant would be given the patent. The issuance of a patent is announced in the patent journal, which is published regularly.
Resource:
https://www.uspto.gov/patents/basics/patent-process-overview#step1
https://economictimes.indiatimes.com/news/how-to/how-to-go-about-patent-filing-in-india-all-you-need-to-know/articleshow/86417211.cms
https://iptse.com/how-to-file-patents-understanding-the-patent-process-in-india/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
713 adminSeptember 8, 2022
Tips for Slaying Your Agency Competition
Top 5 tips for slaying your agency competition
In today's economic situation, freelancers and small studios will have to fight harder than ever to stay afloat. How do you overcome such tough competition? How do you stay a notch up from the crowd and ensure you receive the business?
There are numerous strategies to outperform your competitors. You may employ many tactics to be the greatest, from focusing on customer service to making the most of search engines. The following pointers will assist you in standing out from the crowd.
1. Identify the clients' pain areas:
One possible approach to outperform your competitors is to answer the needs of your shared target audience better than they can. Ask open-ended inquiries to determine what your clients want while utilizing your products or services. After identifying a customer's pain spots, you can try to remedy them by expressing their problems in the customer's language. Once you've determined who at their firm can solve those pain points and who is authorized to acquire your products and services, you can move on to the next phase. (This person is not always the same person who can solve the problem.)
2. Establish your brand:
When you first start, or if you're in the process of rebranding, make an excellent first impression on potential clients. Examine competing websites to see how they portray themselves. Consider the aesthetics of their logos and web designs. Are they business-like? Fun? Approachable?
Examine their branding to see if there are any flaws. Look for areas where you can improve. Define your branding by thinking about your USP and attempting to represent what your firm stands for - not just through your visual identity but through the tone and language you use in your writing.
3. Establish competitive pricing:
One of the simplest methods to outperform your competitors is to provide lower prices. To find the optimum pricing point, you must first understand your competitors' goods or services costs. Investigate which competitors give the best value, helping you decide what you are selling adds more value to the table and, as a result, should be priced higher.
If beating your competitors is your top pricing issue, use a pricing strategy based on competition. This method disregards product prices and consumer demands and focuses on the current market rate for your goods or services. You then set your price to be within the range of prices offered by your competitors.
4. Keep ahead of the competition:
Change is an unavoidable part of running a business.
Because it engaged artists to operate its stores rather than businesspeople, Urban Outfitters became a major disruptive force. They had complete control over the interior design of their stores, and the results were stunning. Every Urban Outfitters location was distinct, whereas the competitors' sites were all the same. The company's sales have increased by 500% in the last decade to over $3 billion.
5. Give excellent client service:
Providing excellent and memorable customer service is an excellent method to establish customer loyalty and distinguish yourself from the competition.
Prioritize recruiting people who understand your products and services and your brand. Don't hurry in recruiting customer service representatives. It is more vital to find the right people for the job than it is to fill those roles.
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
In today's economic situation, freelancers and small studios will have to fight harder than ever to stay afloat. How do you overcome such tough competition? How do you stay a notch up from the crowd and ensure you receive the business?
There are numerous strategies to outperform your competitors. You may employ many tactics to be the greatest, from focusing on customer service to making the most of search engines. The following pointers will assist you in standing out from the crowd.
1. Identify the clients' pain areas:
One possible approach to outperform your competitors is to answer the needs of your shared target audience better than they can. Ask open-ended inquiries to determine what your clients want while utilizing your products or services. After identifying a customer's pain spots, you can try to remedy them by expressing their problems in the customer's language. Once you've determined who at their firm can solve those pain points and who is authorized to acquire your products and services, you can move on to the next phase. (This person is not always the same person who can solve the problem.)
2. Establish your brand:
When you first start, or if you're in the process of rebranding, make an excellent first impression on potential clients. Examine competing websites to see how they portray themselves. Consider the aesthetics of their logos and web designs. Are they business-like? Fun? Approachable?
Examine their branding to see if there are any flaws. Look for areas where you can improve. Define your branding by thinking about your USP and attempting to represent what your firm stands for - not just through your visual identity but through the tone and language you use in your writing.
3. Establish competitive pricing:
One of the simplest methods to outperform your competitors is to provide lower prices. To find the optimum pricing point, you must first understand your competitors' goods or services costs. Investigate which competitors give the best value, helping you decide what you are selling adds more value to the table and, as a result, should be priced higher.
If beating your competitors is your top pricing issue, use a pricing strategy based on competition. This method disregards product prices and consumer demands and focuses on the current market rate for your goods or services. You then set your price to be within the range of prices offered by your competitors.
4. Keep ahead of the competition:
Change is an unavoidable part of running a business.
Because it engaged artists to operate its stores rather than businesspeople, Urban Outfitters became a major disruptive force. They had complete control over the interior design of their stores, and the results were stunning. Every Urban Outfitters location was distinct, whereas the competitors' sites were all the same. The company's sales have increased by 500% in the last decade to over $3 billion.
5. Give excellent client service:
Providing excellent and memorable customer service is an excellent method to establish customer loyalty and distinguish yourself from the competition.
Prioritize recruiting people who understand your products and services and your brand. Don't hurry in recruiting customer service representatives. It is more vital to find the right people for the job than it is to fill those roles.
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
620 adminSeptember 8, 2022
Testing – Digital Agency
As digital marketing becomes more sophisticated, firms must have a digital marketing testing plan. Surprisingly, not many businesses do it for different reasons, resulting in a lot of waste and inefficiency in digital marketing.
The testing strategy aids in the creation of a baseline for digital marketing efforts. It aids in discovering the appropriate consumers, marketing channels, providers, and creativity, resulting in highly optimized marketing campaigns that increase revenue while saving money.
When building your business, it can be challenging to determine which marketing methods are most effective with your target demographic. A/B testing and other conversion optimization tactics allow you to experiment with different approaches. This process will enhance your content, deliver the most satisfactory customer experiences, and achieve your conversion goals faster. This AB testing primer will teach you the principles of the technique.
What is A/B Testing?
A/B testing is also known as split testing. A/B testing is a randomized experimentation process where multiple versions of variables (web page, page element, etc.) are shown to different segments of website visitors simultaneously. This will determine which version has the most significant impact and drives business metrics.
At its most basic, A/B testing compares two versions of something to see which works better. Consider the experiments you carried performed in elementary school. You will witness different results if you plant two seeds in two cups of earth and place one in the closet and the other by the window. A/B testing is a type of experimental setting.
Running an A/B test compares a variant to the existing experience allowing you to ask specific questions about changing your website or app and then gather statistics on the impact of that change.
Testing removes the uncertainty from website optimization and allows for data-driven decisions that alter company dialogues from "we believe" to "we know." You can verify that every change provides positive outcomes by evaluating the impact of changes on your metrics.
How Does A/B Testing Work?
To conduct an A/B test, you must produce two distinct versions of the same piece of content. Each content will have a single variable changed, showing these two versions to two similar-sized audiences. The audience will evaluate which one fared better over a set period (long enough to make accurate conclusions about your results). A/B testing allows marketers to see how one version of marketing content compares to another. Here are two sorts of A/B tests you might run to improve the conversion rate of your website:
Example 1: User Experience Test
Perhaps you want to test whether placing a specific call-to-action (CTA) button at the top of your site rather than the sidebar would increase its click-through rate.
To A/B test this concept, construct a second web page that employs the revised CTA positioning. Version A is the current design with the sidebar CTA — or "control." The "challenger" is Version B, with the CTA at the top. Then you'd put these two versions to the test by presenting them to a predefined percentage of site visitors. Ideally, the rate of visitors who view each version should be the same.
Example 2: Design Test
Maybe you'd want to see if altering the color of your call-to-action (CTA) button increases its click-through rate.
To A/B test this concept, create a second CTA button with a different button color that goes to the same landing page as the control. Use the green call to action button variation in your marketing material to obtain more clicks after your A/B test.
Process of A/B Testing
You may begin running tests with the A/B testing framework listed below:
Gather Information: Your analytics frequently reveal areas where you may begin optimizing. Start with high-traffic parts of your website or app to collect data more quickly. Look for pages with low conversion or a high drop-off rate that may be improved.
Identify Objectives: Conversion goals are the metrics you use to judge whether the variant is more effective than the original version. Goals might range from clicking on a link to purchasing or signing up for an email list.
Create Hypotheses: Once you've decided on a goal, you can start brainstorming A/B testing concepts and hypotheses for why you believe they'll be better than the present version. Once you compile a list of ideas, rank them in terms of predicted impact and implementation difficulties.
Create Variations: Make adjustments to an area of your website or mobile app experience using A/B testing tools (such as Optimizely). This may be altering the color of a button, rearranging the pieces on the page, concealing navigation elements, or something completely unique. Many popular A/B testing programs provide a visual editor that makes modifications simple. Ensure that your experiment is tested to ensure that it works as planned.
Run Experiment: Start your experiment and wait for visitors to join in! Visitors visiting your website or app will be randomly allocated to either the control or variant of your experience. This will result in assessing how everyone performs; their involvement with each event is monitored, tallied, and compared.
Analyze the Results: Once your experiment is finished, it's time to examine the findings. Your A/B testing program will display the experiment data and show you the difference in performance between the two versions of your website and whether there is a statistically significant difference.
It does not disrupt your consumers' experience or send out disruptive feedback questionnaires. A/B testing is an efficient approach to measuring your audience's response to a design or content proposal. Simply experiment with something new and let the outcomes speak for themselves. A/B testing reduces the risks involved when undertaking an optimization program. This helps you to significantly improve your website's UX by eliminating all weak links and finding the most optimized version of your website.
Resource:
https://support.google.com/optimize/answer/6211930?hl=en
https://www.optimizely.com/optimization-glossary/ab-testing/
https://hbr.org/2017/06/a-refresher-on-ab-testing?registration=success
https://mailchimp.com/marketing-glossary/ab-tests/
https://blog.hubspot.com/marketing/how-to-do-a-b-testing
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
The testing strategy aids in the creation of a baseline for digital marketing efforts. It aids in discovering the appropriate consumers, marketing channels, providers, and creativity, resulting in highly optimized marketing campaigns that increase revenue while saving money.
When building your business, it can be challenging to determine which marketing methods are most effective with your target demographic. A/B testing and other conversion optimization tactics allow you to experiment with different approaches. This process will enhance your content, deliver the most satisfactory customer experiences, and achieve your conversion goals faster. This AB testing primer will teach you the principles of the technique.
What is A/B Testing?
A/B testing is also known as split testing. A/B testing is a randomized experimentation process where multiple versions of variables (web page, page element, etc.) are shown to different segments of website visitors simultaneously. This will determine which version has the most significant impact and drives business metrics.
At its most basic, A/B testing compares two versions of something to see which works better. Consider the experiments you carried performed in elementary school. You will witness different results if you plant two seeds in two cups of earth and place one in the closet and the other by the window. A/B testing is a type of experimental setting.
Running an A/B test compares a variant to the existing experience allowing you to ask specific questions about changing your website or app and then gather statistics on the impact of that change.
Testing removes the uncertainty from website optimization and allows for data-driven decisions that alter company dialogues from "we believe" to "we know." You can verify that every change provides positive outcomes by evaluating the impact of changes on your metrics.
How Does A/B Testing Work?
To conduct an A/B test, you must produce two distinct versions of the same piece of content. Each content will have a single variable changed, showing these two versions to two similar-sized audiences. The audience will evaluate which one fared better over a set period (long enough to make accurate conclusions about your results). A/B testing allows marketers to see how one version of marketing content compares to another. Here are two sorts of A/B tests you might run to improve the conversion rate of your website:
Example 1: User Experience Test
Perhaps you want to test whether placing a specific call-to-action (CTA) button at the top of your site rather than the sidebar would increase its click-through rate.
To A/B test this concept, construct a second web page that employs the revised CTA positioning. Version A is the current design with the sidebar CTA — or "control." The "challenger" is Version B, with the CTA at the top. Then you'd put these two versions to the test by presenting them to a predefined percentage of site visitors. Ideally, the rate of visitors who view each version should be the same.
Example 2: Design Test
Maybe you'd want to see if altering the color of your call-to-action (CTA) button increases its click-through rate.
To A/B test this concept, create a second CTA button with a different button color that goes to the same landing page as the control. Use the green call to action button variation in your marketing material to obtain more clicks after your A/B test.
Process of A/B Testing
You may begin running tests with the A/B testing framework listed below:
Gather Information: Your analytics frequently reveal areas where you may begin optimizing. Start with high-traffic parts of your website or app to collect data more quickly. Look for pages with low conversion or a high drop-off rate that may be improved.
Identify Objectives: Conversion goals are the metrics you use to judge whether the variant is more effective than the original version. Goals might range from clicking on a link to purchasing or signing up for an email list.
Create Hypotheses: Once you've decided on a goal, you can start brainstorming A/B testing concepts and hypotheses for why you believe they'll be better than the present version. Once you compile a list of ideas, rank them in terms of predicted impact and implementation difficulties.
Create Variations: Make adjustments to an area of your website or mobile app experience using A/B testing tools (such as Optimizely). This may be altering the color of a button, rearranging the pieces on the page, concealing navigation elements, or something completely unique. Many popular A/B testing programs provide a visual editor that makes modifications simple. Ensure that your experiment is tested to ensure that it works as planned.
Run Experiment: Start your experiment and wait for visitors to join in! Visitors visiting your website or app will be randomly allocated to either the control or variant of your experience. This will result in assessing how everyone performs; their involvement with each event is monitored, tallied, and compared.
Analyze the Results: Once your experiment is finished, it's time to examine the findings. Your A/B testing program will display the experiment data and show you the difference in performance between the two versions of your website and whether there is a statistically significant difference.
It does not disrupt your consumers' experience or send out disruptive feedback questionnaires. A/B testing is an efficient approach to measuring your audience's response to a design or content proposal. Simply experiment with something new and let the outcomes speak for themselves. A/B testing reduces the risks involved when undertaking an optimization program. This helps you to significantly improve your website's UX by eliminating all weak links and finding the most optimized version of your website.
Resource:
https://support.google.com/optimize/answer/6211930?hl=en
https://www.optimizely.com/optimization-glossary/ab-testing/
https://hbr.org/2017/06/a-refresher-on-ab-testing?registration=success
https://mailchimp.com/marketing-glossary/ab-tests/
https://blog.hubspot.com/marketing/how-to-do-a-b-testing
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
730 adminSeptember 6, 2022
Market Testing your Product Idea
Do you have a fantastic or new product concept? If this is the case, receive an early estimate of your product's market worth. It is an essential component of a successful launch. The earlier you determine the value of your idea and the emotional connection it will have with your audience, the better. You'll be able to change your messaging, target market, or product.
There are several techniques to assess the feasibility of your product. Paid surveys, market research smartphone applications, consignment testing, and freelance market researchers, for example, are all low-cost options to test-market your product.
The Three Major Issues in Product Idea Validation:
As we will see in this essay, product concept validation does not have to be costly or complicated. To determine your product/market fit, you must first answer three questions:
Is it feasible to construct? Here is where you learn what you'll need to develop the product: skills, equipment, cash, and so on.
Should it be constructed? Here you decide if there is a demand or need for the product, its market potential, and possible profitability.
Will people be able to make use of it? Here is where you select the product's features. You'll need to figure out how complicated it will be. You want to introduce a product that consumers will find simple to use.
Determine Your Target Market:
Knowing your target market demographic is the first step in determining whether your product concept is a viable business endeavor. Here you'd figure out if there's a real market for your goods, with people who need them & are willing to pay for them.
The most accurate approach to determine your target audience is to identify an issue your product solves and look for people who have been looking for a solution to that problem.
Begin with a Small Audience:
It's a good idea to have a tighter target group and problem point for your new product because most entrepreneurs strive and fail to build a product that will appeal to "everyone" or a larger demographic.
While not impossible, it is far more improbable than having a specific specialization. It is also more dangerous and requires more time and resources.
Unless your concept is a service, such as an eCommerce platform with a large and diversified inventory of items or a program or website that provides several benefits, selling to a larger audience may not be lucrative.
Carry Out Field Research:
The research may appear archaic, but it is one of the cheapest and most successful ways to determine whether a group of individuals out there will genuinely need your product.
Consider people who suit your target market's criteria and go to locations where you're likely to encounter these people. These might be retail centers, parks, or workplaces. It might even be close friends or relatives.
The goal is to encourage them to expose their approach to the potential problem. Saying this is simpler than doing it.
Instead of immediately rushing into your concept and maybe confounding your audience, you might utilize the structure below to get them to reveal whether they have the problem you're attempting to fix.
Resource
https://www.forbes.com/sites/allbusiness/2019/09/29/test-market-new-product-tips/?sh=30fb612cce26
https://hbr.org/1976/05/test-marketing-in-new-product-development
https://www.altexsoft.com/blog/product-idea-validation/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
There are several techniques to assess the feasibility of your product. Paid surveys, market research smartphone applications, consignment testing, and freelance market researchers, for example, are all low-cost options to test-market your product.
The Three Major Issues in Product Idea Validation:
As we will see in this essay, product concept validation does not have to be costly or complicated. To determine your product/market fit, you must first answer three questions:
Is it feasible to construct? Here is where you learn what you'll need to develop the product: skills, equipment, cash, and so on.
Should it be constructed? Here you decide if there is a demand or need for the product, its market potential, and possible profitability.
Will people be able to make use of it? Here is where you select the product's features. You'll need to figure out how complicated it will be. You want to introduce a product that consumers will find simple to use.
Determine Your Target Market:
Knowing your target market demographic is the first step in determining whether your product concept is a viable business endeavor. Here you'd figure out if there's a real market for your goods, with people who need them & are willing to pay for them.
The most accurate approach to determine your target audience is to identify an issue your product solves and look for people who have been looking for a solution to that problem.
Begin with a Small Audience:
It's a good idea to have a tighter target group and problem point for your new product because most entrepreneurs strive and fail to build a product that will appeal to "everyone" or a larger demographic.
While not impossible, it is far more improbable than having a specific specialization. It is also more dangerous and requires more time and resources.
Unless your concept is a service, such as an eCommerce platform with a large and diversified inventory of items or a program or website that provides several benefits, selling to a larger audience may not be lucrative.
Carry Out Field Research:
The research may appear archaic, but it is one of the cheapest and most successful ways to determine whether a group of individuals out there will genuinely need your product.
Consider people who suit your target market's criteria and go to locations where you're likely to encounter these people. These might be retail centers, parks, or workplaces. It might even be close friends or relatives.
The goal is to encourage them to expose their approach to the potential problem. Saying this is simpler than doing it.
Instead of immediately rushing into your concept and maybe confounding your audience, you might utilize the structure below to get them to reveal whether they have the problem you're attempting to fix.
- Mention the issue to them and inquire if they are experiencing any.
- Inquire about how the problems are presently resolved.
- Inquire if anyone is encountering any difficulties in attempting to fix the situation.
- Please inquire about the importance of the issue in their life.
- Inquire how effective a solution is to them and how much they believe it will enhance their lives.
Resource
https://www.forbes.com/sites/allbusiness/2019/09/29/test-market-new-product-tips/?sh=30fb612cce26
https://hbr.org/1976/05/test-marketing-in-new-product-development
https://www.altexsoft.com/blog/product-idea-validation/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
465 adminSeptember 5, 2022
Cloud Hosting
Cloud computing is a growing trend in commercial IT that is being used by companies all over the world. A virtual area is built in cloud hosting for storing important company files and supporting various applications, which can be accessed and utilized by licensed workers and customers from any location and at any time. With worldwide connection to the cloud, such high-level enhanced technology has become easily operational.
Cloud hosting is a type of hosting that is becoming increasingly popular owing to its easy and useful capabilities. This service hosts websites, manages domain names, and manages databases. The utilization of offshore server resources that can readily expand to accommodate peak demands is what makes cloud hosting more appealing than in-house hosting.
What is Cloud Hosting?
Cloud-hosting is a means of hosting a website or internet service using a remote server rather than hosting the service on your server. The benefit of this is that you no longer have to maintain the server yourself, and you can access your website from anywhere in the world.
This is the process of storing data on the Internet. You can use your computer to access your files and programs at a time when you need them This simply means that your website makes use of the virtual resources of multiple servers to accommodate all aspects of hosting your site. The load is balanced, security is ensured, and hardware resources are virtualized and ready to use as needed. The cloud is a server cluster
How does cloud hosting work?
At its most basic, cloud hosting is classified as both Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). Users are provided with the virtualized hardware resources required to deploy their own software environment while developing a Web application under the IaaS umbrella. On the PaaS side, consumers are already given a software environment in which to deploy and create Web applications more rapidly.
Each server in a cloud environment performs a certain set of duties. In the case that one server fails, other servers act as backups to supply the necessary resources to ensure the continued availability of web hosting services. When you keep your website in a cloud hosting environment, the information is distributed among many redundancy to guarantee that the website is always accessible to both you and your web visitors.
Cloud hosting often includes all aspects of website maintenance, such as cloud storage and database management tools. Many services are created with non-technical users in mind, providing a type of control panel with various features that make establishing and administering a website easier than ever before. Cloud hosting allows you to manage your domains, set up FTP accounts for remote file transfers, modify databases directly, and do a range of other tasks.
Benefits of Cloud Hosting:
• Scalability
Cloud hosting is capable of easily handling massive server loads. This is accomplished by new upgrades, hardware additions, and the application of load balancing technology. There is no need to be concerned about your website being down due to a server crash, since other servers will always pick up the slack at the appropriate moment. It indicates that a website hosted on cloud infrastructure is extremely unlikely to collapse.
• Simple Administration
Cloud hosting takes use of centralized administration of network services and servers, which simplifies management and assures flawless operation without sacrificing quality.
• Storage and size options are both Customization:
Because there is such a large network of servers, the user has practically endless hosting options if the need arises... In other words, you may establish servers with unlimited capacity; they can also be accessed via internet management panels, such as API services.
• Increased Effectiveness:
The utilisation of virtual pooling of available resources improves overall system efficiency, and the performance of individual resources such as software, servers, and networks also contributes to overall system performance.
• Multi-location Capabilities:
Another significant benefit of cloud disaster recovery is its ability to provide multi-site availability. SAN replication enables very quick fail-over as well as the ability to return to the production site following a catastrophic occurrence or disaster recovery test.
Cloud Hosting Solutions:
There are several cloud hosting companies throughout the world, each with its unique set of features and functions to appeal to both non-technical and technical consumers. Just Host, Go Daddy, and iPage are among the most popular. Each provides low monthly costs as well as a variety of options to enhance the value of their service.
Future of Cloud Hosting:
Cloud hosting is frequently used by websites that have surpassed the capacities of their current shared hosting provider. If a website is particularly popular and puts a burden on the resources provided by a shared server, you may need to find an alternative option. Dedicated hosting, in which your site is hosted on its server, is a common solution. The issue with dedicated hosting is that it is substantially more expensive and necessitates a certain level of IT expertise. Many of the benefits of dedicated hosting can be obtained through cloud hosting while avoiding the majority of the issues. To host a single site, cloud web hosting uses a virtual network of cloud servers. It differs from standard hosting in that it stores one or more sites on a single server.
The fundamental advantage of cloud hosting is dependability. When one cloud server fails, other servers might step in to keep the website operational. It is also less prone to hardware failure, and webmasters may scale their hosting resources to accommodate traffic spikes as needed.
As a result, it is the preferred platform for large-scale projects such as enterprise websites, eCommerce stores, online marketplaces, and search engines.
An Overview of Cloud Hosting
To host a single site, cloud web hosting uses a virtual network of cloud servers. It differs from a standard hosting in that it stores one or more sites on a single server. The fundamental advantage of cloud hosting is dependability. When one cloud server fails, other servers might step in to keep the website operational.
It is also less prone to hardware failure, and webmasters may scale their hosting resources to accommodate traffic spikes as needed.As a result, it is the preferred platform for large-scale projects such as enterprise websites, eCommerce stores, online marketplaces, and search
Resource:
https://www.milesweb.com/blog/hosting/what-is-cloud-hosting-how-does-it-exactly-work/
https://www.businessnewsdaily.com/5030-what-is-cloud-hosting.html
https://www.hostinger.in/tutorials/what-is-cloud-hosting
https://www.itproportal.com/features/benefits-of-cloud-website-hosting/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
Cloud hosting is a type of hosting that is becoming increasingly popular owing to its easy and useful capabilities. This service hosts websites, manages domain names, and manages databases. The utilization of offshore server resources that can readily expand to accommodate peak demands is what makes cloud hosting more appealing than in-house hosting.
What is Cloud Hosting?
Cloud-hosting is a means of hosting a website or internet service using a remote server rather than hosting the service on your server. The benefit of this is that you no longer have to maintain the server yourself, and you can access your website from anywhere in the world.
This is the process of storing data on the Internet. You can use your computer to access your files and programs at a time when you need them This simply means that your website makes use of the virtual resources of multiple servers to accommodate all aspects of hosting your site. The load is balanced, security is ensured, and hardware resources are virtualized and ready to use as needed. The cloud is a server cluster
How does cloud hosting work?
At its most basic, cloud hosting is classified as both Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). Users are provided with the virtualized hardware resources required to deploy their own software environment while developing a Web application under the IaaS umbrella. On the PaaS side, consumers are already given a software environment in which to deploy and create Web applications more rapidly.
Each server in a cloud environment performs a certain set of duties. In the case that one server fails, other servers act as backups to supply the necessary resources to ensure the continued availability of web hosting services. When you keep your website in a cloud hosting environment, the information is distributed among many redundancy to guarantee that the website is always accessible to both you and your web visitors.
Cloud hosting often includes all aspects of website maintenance, such as cloud storage and database management tools. Many services are created with non-technical users in mind, providing a type of control panel with various features that make establishing and administering a website easier than ever before. Cloud hosting allows you to manage your domains, set up FTP accounts for remote file transfers, modify databases directly, and do a range of other tasks.
Benefits of Cloud Hosting:
• Scalability
Cloud hosting is capable of easily handling massive server loads. This is accomplished by new upgrades, hardware additions, and the application of load balancing technology. There is no need to be concerned about your website being down due to a server crash, since other servers will always pick up the slack at the appropriate moment. It indicates that a website hosted on cloud infrastructure is extremely unlikely to collapse.
• Simple Administration
Cloud hosting takes use of centralized administration of network services and servers, which simplifies management and assures flawless operation without sacrificing quality.
• Storage and size options are both Customization:
Because there is such a large network of servers, the user has practically endless hosting options if the need arises... In other words, you may establish servers with unlimited capacity; they can also be accessed via internet management panels, such as API services.
• Increased Effectiveness:
The utilisation of virtual pooling of available resources improves overall system efficiency, and the performance of individual resources such as software, servers, and networks also contributes to overall system performance.
• Multi-location Capabilities:
Another significant benefit of cloud disaster recovery is its ability to provide multi-site availability. SAN replication enables very quick fail-over as well as the ability to return to the production site following a catastrophic occurrence or disaster recovery test.
Cloud Hosting Solutions:
There are several cloud hosting companies throughout the world, each with its unique set of features and functions to appeal to both non-technical and technical consumers. Just Host, Go Daddy, and iPage are among the most popular. Each provides low monthly costs as well as a variety of options to enhance the value of their service.
Future of Cloud Hosting:
Cloud hosting is frequently used by websites that have surpassed the capacities of their current shared hosting provider. If a website is particularly popular and puts a burden on the resources provided by a shared server, you may need to find an alternative option. Dedicated hosting, in which your site is hosted on its server, is a common solution. The issue with dedicated hosting is that it is substantially more expensive and necessitates a certain level of IT expertise. Many of the benefits of dedicated hosting can be obtained through cloud hosting while avoiding the majority of the issues. To host a single site, cloud web hosting uses a virtual network of cloud servers. It differs from standard hosting in that it stores one or more sites on a single server.
The fundamental advantage of cloud hosting is dependability. When one cloud server fails, other servers might step in to keep the website operational. It is also less prone to hardware failure, and webmasters may scale their hosting resources to accommodate traffic spikes as needed.
As a result, it is the preferred platform for large-scale projects such as enterprise websites, eCommerce stores, online marketplaces, and search engines.
An Overview of Cloud Hosting
To host a single site, cloud web hosting uses a virtual network of cloud servers. It differs from a standard hosting in that it stores one or more sites on a single server. The fundamental advantage of cloud hosting is dependability. When one cloud server fails, other servers might step in to keep the website operational.
It is also less prone to hardware failure, and webmasters may scale their hosting resources to accommodate traffic spikes as needed.As a result, it is the preferred platform for large-scale projects such as enterprise websites, eCommerce stores, online marketplaces, and search
Resource:
https://www.milesweb.com/blog/hosting/what-is-cloud-hosting-how-does-it-exactly-work/
https://www.businessnewsdaily.com/5030-what-is-cloud-hosting.html
https://www.hostinger.in/tutorials/what-is-cloud-hosting
https://www.itproportal.com/features/benefits-of-cloud-website-hosting/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
869 adminSeptember 5, 2022
AI Platforms for Content
Concerning content production, many marketers have a love-hate relationship. It unleashes the writer in all of us, enabling us to craft compelling blog posts and compelling material for eBooks, whitepapers, and scripts for upcoming videos. But it can also be complicated and time-consuming, mainly if you rely on your gut feeling to make the proper decision every time.
The creative aspect can be enjoyable, but the scientific element is far more challenging. In addition, creating content is a labor-intensive process that takes time, effort, and input.
So wouldn't it be magnificent if there was a way to still take pleasure in the enjoyable aspects of content creation without having to worry about slavishly producing content every day?
You can, due to tools for creating AI content. In addition to your regular content creation efforts, using artificial intelligence can help you increase your output without sacrificing the quality of your production.
What exactly is the generation of AI content?
Everyone is asking this question, but the answer is far from the image of a room full of robots obdurately banging away at keyboards that come to mind. AI content production essentially entails having software do the material building for you. It writes everything from blog posts to digital media text to ebooks, landing sites, emails, product listings, etc., and things in between. There is even a move on the way to creating audio and video content, and the tools in question provide a wide range of abilities. Others excel at writing email subject lines that get opened, while some can make blog entries in the majority with the press of a button.
Content AI and Machine Learning Application Types:
Content production (automation) A few keywords and some tools can generate a complete collection of articles. An AI tool will be better able to write any content that needs to fit inside SEO parameters.
Modern AI systems can update and modify any number of articles at a considerably faster rate than a human content producer, thanks to dynamically changing SEO rules and algorithms.
Personalization of Content
Most online businesses get a wealth of helpful information about their customers. Content customization uses visitor information (such as geographic location, demographics, and shopping preferences) to provide pertinent content based on audience preferences and motivations.
It can be anything from a particular call to action to a dynamic landing page that alters depending on consumer segments based on location or industry! The introduction of intelligent chatbots that choose material for consumers based on their prior interactions may further personalization.
Text mining and keyword research
Some programs can examine the best keywords for improving your website's organic ranking. These programs scour your text-based material for the presence of high-performing keywords that will bring visitors to your website.
Best Artificial Intelligence Content Creation Tools in 2022
Resource:
https://mydukaan.io/blog/ai-content-creation-tools/
https://www.jasper.ai/blog/ai-content-creation
https://www.predictiveanalyticstoday.com/artificial-intelligence-platforms/#:~:text=What%20are%20the%20Top%20Artificial,the%20top%20Artificial%20Intelligence%20Platforms
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
The creative aspect can be enjoyable, but the scientific element is far more challenging. In addition, creating content is a labor-intensive process that takes time, effort, and input.
So wouldn't it be magnificent if there was a way to still take pleasure in the enjoyable aspects of content creation without having to worry about slavishly producing content every day?
You can, due to tools for creating AI content. In addition to your regular content creation efforts, using artificial intelligence can help you increase your output without sacrificing the quality of your production.
What exactly is the generation of AI content?
Everyone is asking this question, but the answer is far from the image of a room full of robots obdurately banging away at keyboards that come to mind. AI content production essentially entails having software do the material building for you. It writes everything from blog posts to digital media text to ebooks, landing sites, emails, product listings, etc., and things in between. There is even a move on the way to creating audio and video content, and the tools in question provide a wide range of abilities. Others excel at writing email subject lines that get opened, while some can make blog entries in the majority with the press of a button.
Content AI and Machine Learning Application Types:
Content production (automation) A few keywords and some tools can generate a complete collection of articles. An AI tool will be better able to write any content that needs to fit inside SEO parameters.
Modern AI systems can update and modify any number of articles at a considerably faster rate than a human content producer, thanks to dynamically changing SEO rules and algorithms.
Personalization of Content
Most online businesses get a wealth of helpful information about their customers. Content customization uses visitor information (such as geographic location, demographics, and shopping preferences) to provide pertinent content based on audience preferences and motivations.
It can be anything from a particular call to action to a dynamic landing page that alters depending on consumer segments based on location or industry! The introduction of intelligent chatbots that choose material for consumers based on their prior interactions may further personalization.
Text mining and keyword research
Some programs can examine the best keywords for improving your website's organic ranking. These programs scour your text-based material for the presence of high-performing keywords that will bring visitors to your website.
Best Artificial Intelligence Content Creation Tools in 2022
- Articoolo: Article Generator Automatic
- Automated Insights' Wordsmith: BI Meets Content Creation
- Grammarly: A Free Online Writing Aid
- Content Spinner by WordAi
- Article Forge: High-Quality Content in 60 Seconds or Less
Resource:
https://mydukaan.io/blog/ai-content-creation-tools/
https://www.jasper.ai/blog/ai-content-creation
https://www.predictiveanalyticstoday.com/artificial-intelligence-platforms/#:~:text=What%20are%20the%20Top%20Artificial,the%20top%20Artificial%20Intelligence%20Platforms
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
602 adminSeptember 2, 2022 Youtube Video
Cloud or Not
Many businesses that peregrinate to the cloud to save money are now returning to on-premise servers. "We've crossed a line," says Bryson Hill, Founder, and CEO of Daplie. "Cloud services are no longer a one-size-fits-all solution." For many businesses, the cost has become prohibitively expensive. And, given the tight B2B margins in most industries, you must carefully consider all costs."
Everything old has become new again.
Let us first dispel some common misconceptions about cloud data storage.
The debate over the merits of data in the cloud appears to stem from the perception that the concept is new and unproven, so people are unsure whether the benefits outweigh the risks.
The cloud was not new as early as the 1970s because many large companies could not afford their mainframe computers. Instead, businesses would "dial in" to remote computers managed by time-sharing services in what was then known as "time-sharing." Users of such services would send their data and analyze it on managed computers. Does this sound familiar?
Furthermore, because many companies were using a shared environment, users could easily access data of common interest. The time-sharing service would keep demographic and econometric data databases, which users could use in their analyses.
Reasons for leaving the cloud
An undercurrent among more giant corporations is making them reconsider their cloud services. The most common is bill shock. The temptation to build their internal cloud is growing as the cost of storage and servers falls. Other issues raised by businesses include latency issues, project failures, and a lack of functionality in cloud services. The departure is intensifying. While most cloud defectors are giant corporations, small businesses look to large corporations for philosophical guidance. Companies are constructing their clouds with all of the hassles associated with the cloud, not to mention security concerns. However, it comes at a cost that cannot measure solely in terms of hardware.
Data Monetization: Cloud Data Sharing
The fact that the cloud is neutral ground is one of the least discussed aspects of cloud computing. People can access and use data stored in the cloud via the Internet. While this idea is not new, today's technology provides unprecedented data collaboration and monetization opportunities. There is no reason a business partner cannot have access to information, albeit limited and controlled access, the inverse of the security issue. In non-cloud environments, data sharing is significantly more difficult.
Data monetization is a critical business benefit of data sharing, which is especially appealing for any business with high-volume customer data, such as retail or telecom.
Advantages of the Cloud
At the starting point of this article, it was advanced that the main benefit of the cloud can also be seen as a primary concern in using it because someone else is doing the work for you.
You can use the cloud to access expertise that your organization may not have. Working with a cloud provider has cost and operational advantages over doing it yourself. The typical acquisition and purchase order process takes time, making it difficult for a company to obtain computer systems when needed. It is frequently more accessible for the cloud provider to acquire new hardware than for your company to purchase what you require.
Is it better to cloud or not to cloud? You have a choice. Ultimately, companies should not make decisions based on organizational comfort; what is most valid from an operational standpoint will create the most significant business benefit. And make sure to ask the appropriate questions.
Resource:
https://www.wired.com/insights/2013/05/to-cloud-or-not-to-cloud-where-does-your-data-warehouse-belong/
https://www.forbes.com/sites/larrymyler/2018/01/11/to-cloud-or-not-to-cloud/?sh=408ac46a627c
https://www.redhat.com/en/topics/cloud-computing/public-cloud-vs-private-cloud-and-hybrid-cloud
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
Everything old has become new again.
Let us first dispel some common misconceptions about cloud data storage.
The debate over the merits of data in the cloud appears to stem from the perception that the concept is new and unproven, so people are unsure whether the benefits outweigh the risks.
The cloud was not new as early as the 1970s because many large companies could not afford their mainframe computers. Instead, businesses would "dial in" to remote computers managed by time-sharing services in what was then known as "time-sharing." Users of such services would send their data and analyze it on managed computers. Does this sound familiar?
Furthermore, because many companies were using a shared environment, users could easily access data of common interest. The time-sharing service would keep demographic and econometric data databases, which users could use in their analyses.
Reasons for leaving the cloud
An undercurrent among more giant corporations is making them reconsider their cloud services. The most common is bill shock. The temptation to build their internal cloud is growing as the cost of storage and servers falls. Other issues raised by businesses include latency issues, project failures, and a lack of functionality in cloud services. The departure is intensifying. While most cloud defectors are giant corporations, small businesses look to large corporations for philosophical guidance. Companies are constructing their clouds with all of the hassles associated with the cloud, not to mention security concerns. However, it comes at a cost that cannot measure solely in terms of hardware.
Data Monetization: Cloud Data Sharing
The fact that the cloud is neutral ground is one of the least discussed aspects of cloud computing. People can access and use data stored in the cloud via the Internet. While this idea is not new, today's technology provides unprecedented data collaboration and monetization opportunities. There is no reason a business partner cannot have access to information, albeit limited and controlled access, the inverse of the security issue. In non-cloud environments, data sharing is significantly more difficult.
Data monetization is a critical business benefit of data sharing, which is especially appealing for any business with high-volume customer data, such as retail or telecom.
Advantages of the Cloud
At the starting point of this article, it was advanced that the main benefit of the cloud can also be seen as a primary concern in using it because someone else is doing the work for you.
You can use the cloud to access expertise that your organization may not have. Working with a cloud provider has cost and operational advantages over doing it yourself. The typical acquisition and purchase order process takes time, making it difficult for a company to obtain computer systems when needed. It is frequently more accessible for the cloud provider to acquire new hardware than for your company to purchase what you require.
Is it better to cloud or not to cloud? You have a choice. Ultimately, companies should not make decisions based on organizational comfort; what is most valid from an operational standpoint will create the most significant business benefit. And make sure to ask the appropriate questions.
Resource:
https://www.wired.com/insights/2013/05/to-cloud-or-not-to-cloud-where-does-your-data-warehouse-belong/
https://www.forbes.com/sites/larrymyler/2018/01/11/to-cloud-or-not-to-cloud/?sh=408ac46a627c
https://www.redhat.com/en/topics/cloud-computing/public-cloud-vs-private-cloud-and-hybrid-cloud
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
877 adminAugust 30, 2022
Brand Reputation Management
Many buyers research reviews before purchasing, examine the company's CSR initiatives and seek recommendations from family and friends.
Brand reputation management will assist you in checking all of the boxes while increasing your market share. How does the procedure accomplish this?
What is Brand Reputation Management?
Brand reputation management is monitoring how customers view your company and taking deliberate action to improve your brand's image when necessary. Nowadays, reputation management is about monitoring and safeguarding your brand's online reputation in places like reviews, social media, and Google.
Constant monitoring of your firm is required for brand reputation management activities. When evaluating your brand reputation, potential customers consider various elements, such as friendliness, trustworthiness, product or service quality, and brand awareness.
The public's perception of a brand is influenced by their direct or indirect experience with the brand. It includes everything from a brand's product or service quality to how they treat their consumers and workers.
As a result, controlling brand reputation includes:
According to a Forbes article by reputation management specialist Paul Blanchard, brand reputation is a nexus of forces that customers are influenced by when making a conscious or unconscious choice between brands.
Why is Brand Reputation Important?
So, what is the significance of reputation? Why is it as important as the bottom line in a society where we see companies as amoral, greedy, slightly malevolent creatures to profit their executives and shareholders? What do the emotions of others, many of whom are not even clients, mean to them? There are two elements to this: the straightforward fact that reputation is essential to the bottom line and the more nuanced fact that a brand's image is tied to its fundamental purpose.
Consumer's conscious (or unconscious) choices between companies are influenced by a complex set of factors that can be summed up as "reputation." An automobile buyer may select a manufacturer with a track record of dependability. A perfume buyer may choose a brand with an image of luxury and refinement. A buyer of electronic gadgets may base his or her decision on an image of elegant design and efficient performance.
Online reviews are a crucial component of a brand's business model. Nearly 40% of customers have grown to reject traditional advertising — knowing the expense in corporate marketing departments — but a majority will accept online peer reviews positively because they are authentic.
Furthermore, buyers constantly seek social awareness in the brands they buy or the businesses from which they acquire services, being a vital characteristic of millennials. For example, many consumers (particularly younger ones) are concerned about environmental and sustainability issues. The usage of palm oil in sweets is now associated with a hazardous connection, as Nestlé learned when Greenpeace spoofed a Kit Kat commercial. BP is currently advocating a low-carbon future to balance the optics of its trade in fossil fuels. Simultaneously, the enormity of the nonrecycled plastics crisis has recently dominated the news narrative. Brands must show an environment-friendly face to the world to attract the lucrative younger generation and groom them as long-term clients.
Benefits of brand reputation management
Resource:
https://brand24.com/blog/what-is-brand-reputation-management/#WhatIsBrandReputationManagement
https://sproutsocial.com/insights/brand-reputation-management/
https://www.forbes.com/sites/forbesagencycouncil/2019/12/27/the-importance-of-brand-reputation-20-years-to-build-five-minutes-to-ruin/?sh=7d5d21ca2e69
https://www.mediatoolkit.com/blog/brand-reputation-monitoring-analysis-management-tools/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
Brand reputation management will assist you in checking all of the boxes while increasing your market share. How does the procedure accomplish this?
What is Brand Reputation Management?
Brand reputation management is monitoring how customers view your company and taking deliberate action to improve your brand's image when necessary. Nowadays, reputation management is about monitoring and safeguarding your brand's online reputation in places like reviews, social media, and Google.
Constant monitoring of your firm is required for brand reputation management activities. When evaluating your brand reputation, potential customers consider various elements, such as friendliness, trustworthiness, product or service quality, and brand awareness.
The public's perception of a brand is influenced by their direct or indirect experience with the brand. It includes everything from a brand's product or service quality to how they treat their consumers and workers.
As a result, controlling brand reputation includes:
- Responding to criticism in public
- Being receptive to feedback
- Allowing all stakeholders to contribute their insights
- Interacting with your audience
According to a Forbes article by reputation management specialist Paul Blanchard, brand reputation is a nexus of forces that customers are influenced by when making a conscious or unconscious choice between brands.
Why is Brand Reputation Important?
So, what is the significance of reputation? Why is it as important as the bottom line in a society where we see companies as amoral, greedy, slightly malevolent creatures to profit their executives and shareholders? What do the emotions of others, many of whom are not even clients, mean to them? There are two elements to this: the straightforward fact that reputation is essential to the bottom line and the more nuanced fact that a brand's image is tied to its fundamental purpose.
Consumer's conscious (or unconscious) choices between companies are influenced by a complex set of factors that can be summed up as "reputation." An automobile buyer may select a manufacturer with a track record of dependability. A perfume buyer may choose a brand with an image of luxury and refinement. A buyer of electronic gadgets may base his or her decision on an image of elegant design and efficient performance.
Online reviews are a crucial component of a brand's business model. Nearly 40% of customers have grown to reject traditional advertising — knowing the expense in corporate marketing departments — but a majority will accept online peer reviews positively because they are authentic.
Furthermore, buyers constantly seek social awareness in the brands they buy or the businesses from which they acquire services, being a vital characteristic of millennials. For example, many consumers (particularly younger ones) are concerned about environmental and sustainability issues. The usage of palm oil in sweets is now associated with a hazardous connection, as Nestlé learned when Greenpeace spoofed a Kit Kat commercial. BP is currently advocating a low-carbon future to balance the optics of its trade in fossil fuels. Simultaneously, the enormity of the nonrecycled plastics crisis has recently dominated the news narrative. Brands must show an environment-friendly face to the world to attract the lucrative younger generation and groom them as long-term clients.
Benefits of brand reputation management
- Increase sales by developing long-term connections with clients and continually maintaining high quality and service levels.
- Gain a competitive advantage by becoming well-known among clients' friends and family as a go-to brand.
- Make customers brand ambassadors by encouraging them to share great experiences and word-of-mouth recommendations.
- Impact business expansion by giving management the confidence to enter new markets and extend the company's operations or product range and offerings.
- Retain employees by being an attractive employer with a good market reputation and with whom people will want to associate themselves professionally.
Resource:
https://brand24.com/blog/what-is-brand-reputation-management/#WhatIsBrandReputationManagement
https://sproutsocial.com/insights/brand-reputation-management/
https://www.forbes.com/sites/forbesagencycouncil/2019/12/27/the-importance-of-brand-reputation-20-years-to-build-five-minutes-to-ruin/?sh=7d5d21ca2e69
https://www.mediatoolkit.com/blog/brand-reputation-monitoring-analysis-management-tools/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
578 adminAugust 23, 2022
Cyber Security for Small Business
It's not uncommon to hear about a new cyber assault. Data breaches are pretty widespread these days and may affect almost any firm. Surprisingly, small company owners appear to believe they are immune to this ever-present threat. More than half of small firms did not have a danger to avoid cyber assaults in 2015.
Due to technological advancements, individuals and companies are now more interconnected than ever. However, the networks that keep people linked are also rife with cyber risks. Companies today rely on these networks to execute financial transactions, sell products, and offer online services; therefore, cybersecurity is critical.
These cybersecurity solutions come in a variety of flavors and prices. And some small and medium-sized firms may lack the cash or money to cover most of them. There is no lack of cyber threats aimed at small businesses, whether ransomware, DDoS (distributed denial of service), phishing, or another danger.
Importance of cybersecurity for small businesses
While major corporations, such as multinational corporations, have the resources to invest in complete cybersecurity systems, small firms may not have the same luxury. Nonetheless, cybersecurity is an integral component of small business operations. Even the most basic security measures can prevent a wide range of dangers, making investing in expensive security solutions useless if your company is tiny. Instead, consider examining your goals and budget to evaluate whether cybersecurity solutions are enough to secure your company's critical assets. So how does cybersecurity benefit you and your business? The following points are some of the ways that cybersecurity helps small businesses.
1. Inform employees of security principles.
Establish fundamental security practices and regulations for employees, such as mandating secure passwords, and develop acceptable Internet use guidelines that specify penalties for breaking firm cybersecurity policy. Establish ground rules for managing and securing consumer information and other essential data.
2. Prevent cyber assaults on information, computers, and networks.
Maintain clean machines: the most effective defense against viruses, malware, and other online risks is to use the most recent security software, web browser, and operating system. Configure your antivirus program to scan after each update. Install any additional critical software updates as soon as they become available.
3. Create an action plan for mobile devices.
Mobile devices can provide substantial security and management difficulties, especially if they contain sensitive data or have access to the corporate network. Users must password-protect their devices, encrypt their data, and install security software to prevent thieves from stealing information. Establish processes for reporting missing or stolen equipment.
4. Create backups of critical corporate data and information.
Back up the data on all PCs regularly. Word processing papers, electronic spreadsheets, databases, financial files, human resources files, and accounts receivable/payable files are all examples of critical data. Back up data automatically, or at least monthly, and save backup copies elsewhere or in the cloud.
Takeaways:
Cybersecurity is critical for every firm that relies on IT resources and the internet to function, whether large, medium, or small. Various security strategies and methods need varying amounts of money. Without adequately analyzing your company's needs, you may invest too much or too little in cybersecurity, leaving you susceptible to cyber assaults.
Consult with an IT specialist or a business consultant to discover the best cybersecurity solutions for your company and budget.
Resource:
https://www.wired.com/sponsored/story/why-small-businesses-need-to-take-cybersecurity-seriously/
https://www.fcc.gov/communications-business-opportunities/cybersecurity-small-businesses#:~:text=Broadband%20and%20information%20technology%20are,data%20from%20growing%20cybersecurity%20threats
https://www.businesstechweekly.com/cybersecurity/application-security/why-is-cybersecurity-important/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
Due to technological advancements, individuals and companies are now more interconnected than ever. However, the networks that keep people linked are also rife with cyber risks. Companies today rely on these networks to execute financial transactions, sell products, and offer online services; therefore, cybersecurity is critical.
These cybersecurity solutions come in a variety of flavors and prices. And some small and medium-sized firms may lack the cash or money to cover most of them. There is no lack of cyber threats aimed at small businesses, whether ransomware, DDoS (distributed denial of service), phishing, or another danger.
Importance of cybersecurity for small businesses
While major corporations, such as multinational corporations, have the resources to invest in complete cybersecurity systems, small firms may not have the same luxury. Nonetheless, cybersecurity is an integral component of small business operations. Even the most basic security measures can prevent a wide range of dangers, making investing in expensive security solutions useless if your company is tiny. Instead, consider examining your goals and budget to evaluate whether cybersecurity solutions are enough to secure your company's critical assets. So how does cybersecurity benefit you and your business? The following points are some of the ways that cybersecurity helps small businesses.
1. Inform employees of security principles.
Establish fundamental security practices and regulations for employees, such as mandating secure passwords, and develop acceptable Internet use guidelines that specify penalties for breaking firm cybersecurity policy. Establish ground rules for managing and securing consumer information and other essential data.
2. Prevent cyber assaults on information, computers, and networks.
Maintain clean machines: the most effective defense against viruses, malware, and other online risks is to use the most recent security software, web browser, and operating system. Configure your antivirus program to scan after each update. Install any additional critical software updates as soon as they become available.
3. Create an action plan for mobile devices.
Mobile devices can provide substantial security and management difficulties, especially if they contain sensitive data or have access to the corporate network. Users must password-protect their devices, encrypt their data, and install security software to prevent thieves from stealing information. Establish processes for reporting missing or stolen equipment.
4. Create backups of critical corporate data and information.
Back up the data on all PCs regularly. Word processing papers, electronic spreadsheets, databases, financial files, human resources files, and accounts receivable/payable files are all examples of critical data. Back up data automatically, or at least monthly, and save backup copies elsewhere or in the cloud.
Takeaways:
Cybersecurity is critical for every firm that relies on IT resources and the internet to function, whether large, medium, or small. Various security strategies and methods need varying amounts of money. Without adequately analyzing your company's needs, you may invest too much or too little in cybersecurity, leaving you susceptible to cyber assaults.
Consult with an IT specialist or a business consultant to discover the best cybersecurity solutions for your company and budget.
Resource:
https://www.wired.com/sponsored/story/why-small-businesses-need-to-take-cybersecurity-seriously/
https://www.fcc.gov/communications-business-opportunities/cybersecurity-small-businesses#:~:text=Broadband%20and%20information%20technology%20are,data%20from%20growing%20cybersecurity%20threats
https://www.businesstechweekly.com/cybersecurity/application-security/why-is-cybersecurity-important/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
660 adminAugust 22, 2022 Youtube Video
Google Cloud
Google Cloud Platform (GCP) is a set of cloud computing services supplied by Google that operates on the same infrastructure as Google does for its end-user consequence, such as Google Search, Gmail, Google Drive, and YouTube.
It offers various modular cloud services, including computing, data storage, data analytics, and machine learning, in addition to a set of management tools. Registration necessitates the use of credit card or bank account information.
Google unveiled App Engine, a platform for creating and hosting web applications in Google-managed data centers, in April 2008, as the company's first cloud computing offering. In November 2011, the service was made widely available. Since the launch of App Engine, Google has introduced several cloud services to the platform.
An Overview of Google Cloud Services:
Google Cloud provides computing, storage, networking, big data, machine learning, and Internet of Things (IoT) services, as well as cloud management, security, and other developer tools. Google Cloud's cloud computing offerings include the following:
What exactly is the distinction between Google Cloud and Google Cloud Platform?
Google Cloud is a collection of internet-based services that can assist businesses in going digital. Google Cloud Platform, the subject of this blog article, is a component of Google Cloud that provides public cloud infrastructure for hosting web-based applications.
How did Google Cloud Platform come to be?
GCP debuted in 2008 with the release of App Engine, a developer tool that lets users run their web apps on Google infrastructure. By late 2011, Google had removed App Engine from its preview state and made it a fully supported Google product. In the decade afterward, Google produced and acquired additional services and products to improve its cloud platform user experience.
What exactly are the Google Cloud Platform services?
GCP provides several services, but here are a few examples: Computing and hosting, storage and database management, networking, big data, and machine learning are all areas of expertise.
Resource:
https://cloud.google.com/
https://acloudguru.com/blog/engineering/what-is-google-cloud-platform-gcp
https://www.techtarget.com/searchcloudcomputing/definition/Google-Cloud-Platform
https://en.wikipedia.org/wiki/Google_Cloud_Platform
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
It offers various modular cloud services, including computing, data storage, data analytics, and machine learning, in addition to a set of management tools. Registration necessitates the use of credit card or bank account information.
Google unveiled App Engine, a platform for creating and hosting web applications in Google-managed data centers, in April 2008, as the company's first cloud computing offering. In November 2011, the service was made widely available. Since the launch of App Engine, Google has introduced several cloud services to the platform.
An Overview of Google Cloud Services:
Google Cloud provides computing, storage, networking, big data, machine learning, and Internet of Things (IoT) services, as well as cloud management, security, and other developer tools. Google Cloud's cloud computing offerings include the following:
- Google Compute Engine is an infrastructure service (IaaS) provider that offers VM instances for workload hosting.
- Google App Engine is a platform as a service (PaaS) product that provides software developers with scalable hosting from Google. Developers may also use an SDK to create software products that operate on App Engine.
- Google Cloud Storage is a cloud storage technology designed to store massive amounts of unstructured data. Google also provides database storage choices, such as Cloud Datastore for non-relational NoSQL storage, Cloud SQL for fully relational MySQL storage, and Google's native Cloud Bigtable database.
- Google Kubernetes Engine (GKE) is a management and orchestration solution for Docker containers and clusters running in Google's public cloud services. Kubernetes, Google's open-source container management solution, is the foundation for Google Kubernetes Engine.
- Google Cloud's operations suite, Stackdriver, is a collection of integrated tools for monitoring, logging, and reporting on the managed services that power Google Cloud applications and systems.
- Serverless computing includes event-based task execution tools and services such as Cloud Functions for building functions that handle cloud events, Cloud Run for managing and executing containerized applications, and Workflows for orchestrating serverless products and APIs.
- The database is a collection of technologies supplied as fully managed services, including Cloud Bigtable for large-scale, low-latency applications, Firestore for documents, Cloud Spanner for a highly scalable, highly reliable relational database, and CloudSQL for MySQL, PostgreSQL, and SQL Server.
What exactly is the distinction between Google Cloud and Google Cloud Platform?
Google Cloud is a collection of internet-based services that can assist businesses in going digital. Google Cloud Platform, the subject of this blog article, is a component of Google Cloud that provides public cloud infrastructure for hosting web-based applications.
How did Google Cloud Platform come to be?
GCP debuted in 2008 with the release of App Engine, a developer tool that lets users run their web apps on Google infrastructure. By late 2011, Google had removed App Engine from its preview state and made it a fully supported Google product. In the decade afterward, Google produced and acquired additional services and products to improve its cloud platform user experience.
What exactly are the Google Cloud Platform services?
GCP provides several services, but here are a few examples: Computing and hosting, storage and database management, networking, big data, and machine learning are all areas of expertise.
Resource:
https://cloud.google.com/
https://acloudguru.com/blog/engineering/what-is-google-cloud-platform-gcp
https://www.techtarget.com/searchcloudcomputing/definition/Google-Cloud-Platform
https://en.wikipedia.org/wiki/Google_Cloud_Platform
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
889 adminAugust 4, 2022
Ways to Make A Website A Lead Gen Magnet
Your time is important and valuable as an online business owner, so we're willing to bet you're always looking for digital marketing methods that turn visitors into subscribers. But you're not searching for any old quick-fix marketing plan because many of these techniques convert into a low-value pursuit that doesn't move the dial regarding conversions. You're seeking easy yet highly effective time-saving marketing tactics that can help your business expand.
Enter the lead magnet by delivering a resource in exchange for the prospect's email address or any other sort of contact information, these small packages of delight work as incentives that entice website users to become prospective purchases. And the good news is that lead magnets take less time to make than you think.
What is a Lead Magnet?
The lead magnet is free assets that entice potential clients to click on your link, and visitors are more likely to connect to your email list and, in the end, become paying users if you use this free material.
Here are the three ways to make your website a lead generation magnet:
Create PDF files of High-Performing Blog Posts:
If so, you're only a few footsteps away from converting your most good blog article into a valuable PDF booklet that you can use to expand your company's email list.
First, review your site statistics to identify high-traffic blog entries. When you've found the relevant post, include additional material so that the PDF is more valuable than the original blog post. You could even spice it up by incorporating other images.
Finally, provide a form field so subscribers can enter identifiers like their name, email, and phone number, and you're done.
Parts of your Product or Service should be given away.
When you offer a lead magnet to build your email list, remember that your ultimate aim is to sell your product or service.
Your lead magnet should ideally serve to pre-sell whatever product or service you will eventually want your subscriber to purchase.
What better approach to entice subscribers to buy your product than to give it away for free? It might be a website template design for a graphic designer. Potency must be the first module of your online course as a business consultant. It might also be a short list of properties for a real estate agent.
Handout / Cheat Sheet
Cheat sheets and handouts are practical because they often give highly tactical information that saves the prospect a significant amount of time. While frequently supplied in PDF format, cheat sheets take a different approach than reports and guidelines.
Cheat sheets are one or two pages long and to the point. These are frequently presented as checklists, plans, and mind maps.
Resource:
https://www.impactplus.com/blog/how-to-create-a-lead-magnet
https://www.leadpages.com/blog/15-ways-to-create-a-high-value-lead-magnet/
https://optinmonster.com/9-lead-magnets-to-increase-subscribers/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
Enter the lead magnet by delivering a resource in exchange for the prospect's email address or any other sort of contact information, these small packages of delight work as incentives that entice website users to become prospective purchases. And the good news is that lead magnets take less time to make than you think.
What is a Lead Magnet?
The lead magnet is free assets that entice potential clients to click on your link, and visitors are more likely to connect to your email list and, in the end, become paying users if you use this free material.
Here are the three ways to make your website a lead generation magnet:
Create PDF files of High-Performing Blog Posts:
If so, you're only a few footsteps away from converting your most good blog article into a valuable PDF booklet that you can use to expand your company's email list.
First, review your site statistics to identify high-traffic blog entries. When you've found the relevant post, include additional material so that the PDF is more valuable than the original blog post. You could even spice it up by incorporating other images.
Finally, provide a form field so subscribers can enter identifiers like their name, email, and phone number, and you're done.
Parts of your Product or Service should be given away.
When you offer a lead magnet to build your email list, remember that your ultimate aim is to sell your product or service.
Your lead magnet should ideally serve to pre-sell whatever product or service you will eventually want your subscriber to purchase.
What better approach to entice subscribers to buy your product than to give it away for free? It might be a website template design for a graphic designer. Potency must be the first module of your online course as a business consultant. It might also be a short list of properties for a real estate agent.
Handout / Cheat Sheet
Cheat sheets and handouts are practical because they often give highly tactical information that saves the prospect a significant amount of time. While frequently supplied in PDF format, cheat sheets take a different approach than reports and guidelines.
Cheat sheets are one or two pages long and to the point. These are frequently presented as checklists, plans, and mind maps.
Resource:
https://www.impactplus.com/blog/how-to-create-a-lead-magnet
https://www.leadpages.com/blog/15-ways-to-create-a-high-value-lead-magnet/
https://optinmonster.com/9-lead-magnets-to-increase-subscribers/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
683 adminAugust 2, 2022
Finding New Businesses
The last ten years have been a consort shift in how businesses use marketing strategies. Nowadays, both online and offline organizations are attempting to go as far as possible into digital platforms.
With most businesses presenting their products and services online, we expect to see more digital marketing and sales rivalry. It's no surprise that every company desires a devoted customer base. However, to do so, it must first identify prospective leads. That is where we can help you by demonstrating how to attract clients for digital marketing on any budget.
Ask Your Audience:
Reaching out to your current network and asking specific questions about your product and market is a simple method to undertake some customer development. To develop a product for a particular niche, you must know individuals in that area.
You may also search your current LinkedIn contacts for people in your sector and email them. One of the leading bring about of new business failure is founders' failure to communicate with consumers. It's easy to convince yourself that you know all there is to know about your target market and that they require your product. Even if they know their assumptions are accurate, the finest marketers are modest enough to talk to their market and validate them.
Adopt a Customer Development Tool:
Most marketers know that platforms such as Qualaroo and SurveyMonkey may help you better understand your consumers. But did you realize they may also assist you in generating more leads and customers?
To know your ideal customer profile, generate more leads to build a survey that qualifies your prospects.
Google AdWords:
When most businesses seek a new digital marketing firm, they will resort to Google. They will search Google even if they are not seeking an agency but may be convinced to do so. Many stressed-out company owners have Googled 'how to promote on social media or something similar.
You may and should attempt to appear high in their organic SERPs. However, this takes time. While your SEO efforts yield results, Google Ads (previously AdWords) may be your greatest friend. You can direct potential customers to your digital front door using the correct keywords.
Use Your Email List to Launch:
Launching your product through an email list is one of the best ways to ensure sales. There are several methods for starting an email list from the beginning. For example, conduct one-on-one customer development using social media platforms such as Quora or Twitter and then add them to your launch email list. Below, we'll review some alternative methods for growing your email list. For the time being, let's look at how to structure your launch sequence to maximize sales.
A lucrative launch sequence often provides value to subscribers in the first few emails. It encourages them to purchase your product in the last one or two letters.
Inbound Marketing:
In a perfect world, your clients would come to you rather than you going to them. And concentrating on an inbound marketing approach can assist you in doing this. You draw clients to your website by generating informative, value-added material your audience wants and needs. And then, presumably, onto your email list, followed by your customer list.
It's a longer-term plan, but it has the potential to pay off. Make sure your material is SEO-friendly and focuses on relevant keywords so that potential clients may find you through organic searches.
Remember that tactics for getting from zero to 100 customers are not the same as those for getting from 100 to 1,000. You could be putting in much of your time at first, sending out cold emails, LinkedIn messages, or creating paid advertising campaigns.
You may communicate one-on-one with your subscribers, asking questions and reacting to each email. You might use sites like Quora to find long-tail keywords and write content around them to attract search traffic.
Resource:
https://digitalagencynetwork.com/how-to-get-clients-for-your-digital-marketing-agency/
https://snov.io/blog/how-to-get-clients-for-digital-marketing/
https://www.convinceandconvert.com/digital-marketing/your-first-100-customers/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
With most businesses presenting their products and services online, we expect to see more digital marketing and sales rivalry. It's no surprise that every company desires a devoted customer base. However, to do so, it must first identify prospective leads. That is where we can help you by demonstrating how to attract clients for digital marketing on any budget.
Ask Your Audience:
Reaching out to your current network and asking specific questions about your product and market is a simple method to undertake some customer development. To develop a product for a particular niche, you must know individuals in that area.
You may also search your current LinkedIn contacts for people in your sector and email them. One of the leading bring about of new business failure is founders' failure to communicate with consumers. It's easy to convince yourself that you know all there is to know about your target market and that they require your product. Even if they know their assumptions are accurate, the finest marketers are modest enough to talk to their market and validate them.
Adopt a Customer Development Tool:
Most marketers know that platforms such as Qualaroo and SurveyMonkey may help you better understand your consumers. But did you realize they may also assist you in generating more leads and customers?
To know your ideal customer profile, generate more leads to build a survey that qualifies your prospects.
Google AdWords:
When most businesses seek a new digital marketing firm, they will resort to Google. They will search Google even if they are not seeking an agency but may be convinced to do so. Many stressed-out company owners have Googled 'how to promote on social media or something similar.
You may and should attempt to appear high in their organic SERPs. However, this takes time. While your SEO efforts yield results, Google Ads (previously AdWords) may be your greatest friend. You can direct potential customers to your digital front door using the correct keywords.
Use Your Email List to Launch:
Launching your product through an email list is one of the best ways to ensure sales. There are several methods for starting an email list from the beginning. For example, conduct one-on-one customer development using social media platforms such as Quora or Twitter and then add them to your launch email list. Below, we'll review some alternative methods for growing your email list. For the time being, let's look at how to structure your launch sequence to maximize sales.
A lucrative launch sequence often provides value to subscribers in the first few emails. It encourages them to purchase your product in the last one or two letters.
Inbound Marketing:
In a perfect world, your clients would come to you rather than you going to them. And concentrating on an inbound marketing approach can assist you in doing this. You draw clients to your website by generating informative, value-added material your audience wants and needs. And then, presumably, onto your email list, followed by your customer list.
It's a longer-term plan, but it has the potential to pay off. Make sure your material is SEO-friendly and focuses on relevant keywords so that potential clients may find you through organic searches.
Remember that tactics for getting from zero to 100 customers are not the same as those for getting from 100 to 1,000. You could be putting in much of your time at first, sending out cold emails, LinkedIn messages, or creating paid advertising campaigns.
You may communicate one-on-one with your subscribers, asking questions and reacting to each email. You might use sites like Quora to find long-tail keywords and write content around them to attract search traffic.
Resource:
https://digitalagencynetwork.com/how-to-get-clients-for-your-digital-marketing-agency/
https://snov.io/blog/how-to-get-clients-for-digital-marketing/
https://www.convinceandconvert.com/digital-marketing/your-first-100-customers/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
497 adminJuly 28, 2022 Youtube Video
Digital Tools for Small Business
Many Business owners have a lot to consider and must complete each work flawlessly. As a result, digital business tools are a godsend to both small and large business owners. Several tools are available to help you with various aspects of your organization. Take a look at some that will be useful to you both now and next year.
File sharing and storage - Google Drive
Google Drive is Google’s cloud storage service, which includes Google Docs and Sheets. It’s a fantastic office program that allows for real-time file creation, sharing, and collaboration from anywhere around the globe. Google Drive will enable you to cut the number of emails and back-and-forth while keeping your shared documents in one location. And the most significant part is that it is exceedingly simple and handy.
Chat and Collaboration – Slack
Communication is vital in all characteristics of life and is especially important in business. Everyone informed and on the same page is censorious to keep things going smoothly and prevent miscommunication issues easily.
That is why you require an app through which you can all interact with one another.
While Skype and WhatsApp are excellent for one-on-one communication, if your team includes more than 2-3 individuals, you should consider something more complex, such as Slack.
Individual and group messaging are available in Slack, making it much easier to communicate with diverse teams. You may, for example, create a different group for your design team or web developers, and you can even have video calls (just one on one with the free plan and up to 15 teammates with the Pro plan)
Video Conferencing: Google Meet
Video conferencing is needed for online meetings and events in a world where many individuals freelance or work remotely.
Small companies are being pushed to engage with team members, providers, business colleagues, and consumers over the internet.
Consider Google Meet if you need a video conferencing solution for your business. While Zoom has grown in popularity in the last year and is excellent for video conferencing, Google Meet may be a better option for a small business, especially if you choose the free version.
Social Media Management: Buffer
If you operate a small business — or any business, for that matter — advertising it on social media isn't an option, but keeping up with posts and messages is a nightmare if you don't employ a social media management tool like Buffer.
Buffer is perfect for newcomers to social media management since it enables you to:
Email Marketing: Mailchimp
Nowadays, there are several ways to advertise your brand, with social media being one of the most important, but email remains the favorite marketing channel for 73 percent of consumers.
Email marketing solutions such as Mailchimp assist you in engaging with your audience by producing customized emails that make you appear highly professional. Because we've all seen how poorly email marketing is done, you can develop deep and long-lasting relationships with your clients while significantly increasing your return on investment.
Begin by studying these digital tools early on—it will be easier to scale up with them than to adapt your tools to your existing, may be inefficient, procedures.
Resource :
https://themyouandme.com/blog/digital-tools-for-business-in-2021
https://www.orbitmedia.com/blog/tools-for-small-businesses/
https://rewind.com/blog/tech-tools-small-business/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
File sharing and storage - Google Drive
Google Drive is Google’s cloud storage service, which includes Google Docs and Sheets. It’s a fantastic office program that allows for real-time file creation, sharing, and collaboration from anywhere around the globe. Google Drive will enable you to cut the number of emails and back-and-forth while keeping your shared documents in one location. And the most significant part is that it is exceedingly simple and handy.
Chat and Collaboration – Slack
Communication is vital in all characteristics of life and is especially important in business. Everyone informed and on the same page is censorious to keep things going smoothly and prevent miscommunication issues easily.
That is why you require an app through which you can all interact with one another.
While Skype and WhatsApp are excellent for one-on-one communication, if your team includes more than 2-3 individuals, you should consider something more complex, such as Slack.
Individual and group messaging are available in Slack, making it much easier to communicate with diverse teams. You may, for example, create a different group for your design team or web developers, and you can even have video calls (just one on one with the free plan and up to 15 teammates with the Pro plan)
Video Conferencing: Google Meet
Video conferencing is needed for online meetings and events in a world where many individuals freelance or work remotely.
Small companies are being pushed to engage with team members, providers, business colleagues, and consumers over the internet.
Consider Google Meet if you need a video conferencing solution for your business. While Zoom has grown in popularity in the last year and is excellent for video conferencing, Google Meet may be a better option for a small business, especially if you choose the free version.
Social Media Management: Buffer
If you operate a small business — or any business, for that matter — advertising it on social media isn't an option, but keeping up with posts and messages is a nightmare if you don't employ a social media management tool like Buffer.
Buffer is perfect for newcomers to social media management since it enables you to:
- Make and schedule posts for all of your social media networks.
- Access a sleek and straightforward, easy-to-visualize dashboard that automatically schedules material
- Messages from all social networks are available in a single mailbox.
- View reports on social analytics
Email Marketing: Mailchimp
Nowadays, there are several ways to advertise your brand, with social media being one of the most important, but email remains the favorite marketing channel for 73 percent of consumers.
Email marketing solutions such as Mailchimp assist you in engaging with your audience by producing customized emails that make you appear highly professional. Because we've all seen how poorly email marketing is done, you can develop deep and long-lasting relationships with your clients while significantly increasing your return on investment.
Begin by studying these digital tools early on—it will be easier to scale up with them than to adapt your tools to your existing, may be inefficient, procedures.
Resource :
https://themyouandme.com/blog/digital-tools-for-business-in-2021
https://www.orbitmedia.com/blog/tools-for-small-businesses/
https://rewind.com/blog/tech-tools-small-business/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
561 adminJuly 25, 2022 Youtube Video
Get a Quote
Starting a project is just a few steps away...