“Make your new friends but keep the old ones.”
According to the Harvard Business Review, most business owners spend a small portion of their time with their customers. As little as 3% of their working hours. This means there are many weeks when business owners only spend a couple of hours with the people who are the essential part of their business.
This raises an important question. How much time should I spend as a CEO of a small agency in getting new business from old clients?
First, it is crucial to maintain a good relationship with your old customers. This means staying in touch with them, understanding their needs, and providing excellent customer service. This can help you retain their business and generate new business through referrals.
In actively seeking new business from old clients, you should dedicate a certain amount of time each week or month to this task. This could include reaching out to them with new offers or promotions, providing updates on your services, or simply checking in to see how they’re doing.
It is also essential to balance your efforts between seeking new business from old clients and acquiring new clients. While your old clients can be a valuable source of business, it’s crucial to keep expanding your client base to ensure your agency’s long-term growth.
Staying in touch with old clients is extremely important. Your communication doesn’t have to be frequent or profound, but these relationships need maintenance to stay alive.
Resource:
https://www.morefloods.com/how-much-time-should-small-business-owners-spend-with-customers/
https://customerthink.com/how-much-time-should-ceos-spend-with-customers/
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