Pickle Pie Designs

Case Overview

Pickle Pie Designs, spearheaded by Lisa Archer, stands as a beacon in the realm of modern machine embroidery. With a focus on "in the hoop" designs, it has carved a niche for itself since its inception in 2008. As a single mom-owned business, Pickle Pie prides itself on familial bonds, both within its team and with its customers. Its commitment to excellence and outstanding customer service has made it a beloved entity in the embroidery community.

Involvement
  • WordPress
  • MySQL
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The Brief.

Pickle Pie Designs sought to showcase its exceptional array of embroidery designs and its commitment to customer satisfaction on its portfolio page. With an illustrious history and a reputation for top-notch quality, it aimed to convey its unique selling points succinctly while highlighting its founder's expertise and achievements.

Our Approach.

We delved into the essence of Pickle Pie Designs, understanding its core values and the passion that drives its team. By weaving together the narrative of Lisa Archer’s journey, her role as a BERNINA Embroidery Spokesperson, and the company’s dedication to providing superior designs and service, we crafted a compelling story. Through concise yet impactful language, we aimed to resonate with both existing customers and potential clients, showcasing Pickle Pie’s heart and soul.


The Results.

The portfolio page now serves as a captivating window into the world of Pickle Pie Designs. Visitors are greeted with a snapshot of its rich history, Lisa Archer's credentials, and the unwavering commitment to quality and customer care. This narrative-driven approach has resonated strongly with the audience, fostering deeper connections and reinforcing Pickle Pie's reputation as a leader in the embroidery industry. As engagement metrics soar and positive feedback pours in, it's evident that the portfolio page has succeeded in encapsulating the essence of Pickle Pie Designs for all to see.

9.5%
Decrease in bounce rate
22.5%
Increase in average session duration
130%
Increase in page views
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