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DeskLab

Case Overview

DeskLabs is a vibrant coworking, private office, conference room, and event space located in Chicago’s Lakeview neighborhood. Housed in a beautifully restored four-story building with rich history, it’s designed to support creativity, collaboration, and community well-being while offering flexible workspace options for individuals and teams.

Involvement

  • Workspace Design Strategy & Structuring
  • Coworking / Office & Event Space Sector
  • WordPress (website front-end content) + Responsive Design
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The Brief

DeskLabs needed a compelling website to showcase diverse membership options-from virtual and community desks to dedicated seats and private offices. It also had to highlight their unique amenities, flexible booking services, and the creative environment of their historic building, while encouraging site visitors to schedule tours and sign up.

Our Approach

We carefully structured the site to prioritize gentle guidance and informed choice. Key components include:

  • Clearly organized membership tiers with benefits, pricing, and CTAs (Virtual, Community, Dedicated Desk, Private Offices).
  • Showcased space offerings (coworking areas, conference rooms, event venues) with features, visuals, and tour options.
  • Highlighted community perks: bottomless coffee & tea, common areas like The Garage and Rooftop Terrace, phone booths, full kitchen, and snacks.
  • Presented the building’s history and ambiance- historic features, exposed brick, and creative character of a repurposed theater and gallery.
  • Integrated testimonials from members reinforcing staff helpfulness, ambiance, and event capacity.

Tools Used

WordPress Responsive design tailored for both desktop and mobile users

The Results

The new site now acts as a dynamic portal into DeskLabs’ membership and event offerings. It effectively showcases the workspace’s creative environment, flexible booking models, and community-focused amenities. Visitors can tour spaces virtually, understand pricing at a glance, and engage with the DeskLabs brand with ease and excitement.


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