Salesforce Marketing Cloud Consulting Services
Turn customer data into personalized marketing experiences with Salesforce Marketing Cloud. Avion Technology helps businesses use Marketing Cloud to build customer journeys, automate campaigns, personalize communications, connect marketing data and improve engagement across customer touch points. Our team works with the platform’s data, automation, personalization and integration capabilities to create a Marketing Cloud environment that supports the way your customers interact with your business.
We build Marketing Cloud like developers, not just campaign builders. Data architecture, journey logic, AMP script and integration engineered around your
business, by people who write the code and configure the platform, not just launch a template email.
What Salesforce Marketing Cloud Can Help You Do
Marketing Cloud Engagement brings together capabilities for customer data, content, automation, journeys, messaging and marketing performance.
Build Customer Journeys
Create automated experiences based on customer actions, attributes, events, and lifecycle stages. Journey Builder can use contact and journey data to determine entry criteria, personalization, filtering, and decision paths.
Personalize Customer Communications
Use customer attributes and behavioral information to create communications that are more relevant to individual customers rather than relying on the same message for everyone.
Automate Marketing Operations
Automate repetitive marketing and data processes so teams spend less time manually moving data, preparing audiences, and managing recurring campaign activities.
Connect Customer Data
Bring the data required for segmentation, personalization, and journey decision-making into a structured Marketing Cloud environment. Salesforce recommends establishing a focused data foundation rather than allowing unnecessary data sprawl.
Coordinate Cross-Channel Engagement
Marketing Cloud supports customer engagement across channels including email, mobile, web, advertising, and other digital touchpoints.
Understand Marketing Performance
Use engagement and marketing performance data to understand how campaigns and customer interactions are performing and identify opportunities for improvement.
Marketing Cloud Capabilities Avion Works With
Avion works with the core capabilities that make up a practical Marketing Cloud environment, helping businesses use each component according to its role rather than treating the platform as a collection of disconnected tools.
Journey Builder
Journey Builder enables marketers to design and automate customer journeys based on events, customer information and decision logic. Avion helps structure journeys around real customer lifecycle scenarios rather than simply creating a series of scheduled messages.
Automation Studio
Automation Studio supports scheduled, triggered and multi-step data and marketing activities. Avion can help design automations for data preparation, audience management, recurring campaign processes and other operational requirements. Salesforce describes Automation Studio as a tool for immediate, triggered, or scheduled marketing and data-management activities.
Email Studio & Content Builder
Create, manage, personalize and deliver email communications while organizing reusable marketing assets and content. Avion helps structure these capabilities around your campaign requirements and content operations.
Data Extensions & Contact Builder
A reliable data model is central to effective Marketing Cloud usage. Avion helps organize Data Extensions, subscriber information, relationships and contact attributes so marketers can build audiences and use customer information consistently across journeys.
AMPscript & SSJS
For requirements that go beyond standard configuration, Avion develops AMPscript and SSJS for dynamic content, personalization, data-driven logic and Cloud Pages functionality.
Marketing Cloud Personalization
Marketing Cloud Personalization supports real-time experiences based on customer behavior and can exchange data with components such as Journey Builder, Automation Studio and Email Studio.
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Marketing Cloud Connect
Connect Marketing Cloud with Salesforce CRM so relevant sales and service information can support marketing activities and customer journeys.
Salesforce Marketing Cloud vs. Account Engagement
Salesforce Marketing Cloud Engagement and Marketing Cloud Account Engagement are designed for different marketing requirements.
Salesforce Marketing Cloud
Marketing Cloud Engagement is suited to broader customer engagement, journey orchestration, personalization, and multi-channel marketing programs.
Account Engagement
Account Engagement, formerly known as Pardot, is focused more heavily on B2B marketing automation, lead nurturing, scoring, and sales alignment. Salesforce’s current product documentation distinguishes the two platforms by their automation, data, and content models.
Avion can help businesses evaluate their marketing requirements and determine which Salesforce marketing platform is appropriate for their customer and sales processes, including Salesforce Account Engagement.
Why Avion for Salesforce Marketing Cloud?
Avion’s Salesforce Marketing Cloud consultants focus specifically on the parts of the platform that determine whether it remains useful as marketing programs become more complex: customer data, journey logic, automation, tailored messaging, system connections, and code that holds up over time. We help businesses move beyond basic campaign setup and create a Marketing Cloud environment that marketing teams can actually operate, understand, and expand. Our approach combines platform configuration with the hands-on build work required for data-driven journeys, one-to-one experiences, and connected systems that support your specific marketing requirements..
FAQs
Salesforce Marketing Cloud is used to manage customer engagement through marketing automation, customer journeys, personalization, content, messaging, audience management, and marketing performance. Marketing Cloud Engagement supports engagement across channels such as email, mobile, web, and advertising.
Salesforce formerly referred to Marketing Cloud Engagement as Marketing Cloud or SFMC. Salesforce’s current product documentation identifies the product as Marketing Cloud Engagement.
Journey Builder is used to design and automate customer journeys based on events, customer information, and decision logic. It can use journey and contact data to personalize and determine how contacts move through a journey.
Automation Studio is used for scheduled, triggered, and multi-step marketing and data-management activities. It can support processes such as data preparation, imports, queries, and recurring marketing operations.
Yes. Marketing Cloud can personalize email content using customer and journey data, including personalization strings and dynamic content.
Yes. Marketing Cloud can connect with Salesforce CRM to use relevant customer and CRM information within marketing processes and journeys.
Yes. Avion can review an existing Marketing Cloud environment and identify opportunities involving data organization, journeys, automations, personalization, integrations, development, and campaign operations.
Yes. Avion can help plan migration of customer data, marketing assets, automation, journeys, and related processes from an existing marketing platform into Marketing Cloud.
Phone
+1 (224) 209-9860Address
1600 McConnor Parkway,
Suite 125, Schaumburg, IL 60173
Schedule a free consultation
Phone
+1 (224) 209-9860Address
1600 McConnor Parkway,
Suite 125, Schaumburg, IL 60173