Case Overview
Dublin Academy of Education is a leading private provider of “grinds” (exam-focused tuition) in Dublin, offering both in-person and live-streamed classes for secondary students preparing for the Leaving Certificate. They stand out by delivering examiner-crafted study notes, flexible learning options, and proven results- all backed by expert instruction and tradition.
Involvement
- WordPress
- Website redesign
- Education / Tutoring Services
The Brief
The goal was to develop a digital experience that clearly conveys how Dublin Academy’s grinds help students succeed- by emphasizing exam-focused teaching, flexibility in delivery (in-person or online), quality notes, and the tangible benefit of improved exam performance.

Our Approach
We carefully structured the site to prioritize gentle guidance and informed choice. Key components include:
- Structured navigation with access to “Weekly Grinds,” “Full-Time School,” and “Free Resources” sections for streamlined student pathways.
- Highlighted key benefits on the homepage:
- Exam-focused grinds with H1-level study notes from state examiners.
- Live-stream access and recorded archives for flexibility.
- Proven impact- students average a 23 CAO-point increase per subject.
- Set clear expectations with transparent info about formats, subject levels (Years 1–6), and the quality promise of their teaching and resources.
Tools Used


The Results
The revamped site now mirrors Dublin Academy’s rigorous yet supportive identity- making it easy for students and parents to find their program, understand the benefits, and take action. The homepage prominence of exam focus, reliable study materials, and success stories drives confidence and clarity in the student journey.
Service Provided
- Brand-driven UX and site architecture
- Education-focused content planning
- Responsive design implementation on WordPress