Seeler Industries
Project Type
Web Platform
Domain
Full Service Chemical Terminal
OVERVIEW
Seeler Industries is a Midwest-based provider of specialty, intermediate, and commodity chemicals.
Operating from an expansive 87-acre terminal in Joliet, IL, they deliver comprehensive services- chemical distribution, toll blending, lab testing, logistics, packaging, storage, and custom-made facility options- serving industrial clients with precision and scalability.
Problem Statement
Involvement
- Website Strategy & Messaging
- Home Services / Disaster & Junk Removal Sector
- WordPress + Responsive UX Design
The Brief
Seeler needed a digital platform that could clearly communicate their multifaceted industrial capabilities- ranging from chemical blending and lab services to complex logistics and packaging solutions. The site also needed to underscore their massive infrastructure and trust signals, including rail, barge, storage, and terminal operations.
We carefully structured the site to prioritize gentle guidance and informed choice. Key components include:
APPROACH
Our Approach
Structured Service Area
- Structured the site around Seeler’s core service areas for clarity and impact
- Logistics & Warehousing
Chemical Distribution
- Highlighted outsourcing and formulation
- Quality control backed by NACD standards.
3 Rivers Terminal
- Showcased massive storage (3,000–60,000 gal tanks)
- Blending, Packaging
- Multimodal transport (rail, truck, barge)
Lab Services
- Emphasized on-site testing
- Reliability for product verification.
- Explained handling of raw materials via drums, totes, railcars, with options for build-to-suit facilities.
Final Delivery
- Production-ready deployment
- Complete developer handoff
- Scalable infrastructure design
Tools & Technologies
Frontend:
- HTML
- Templates
- CSS
CMS:
- WordPress
- MySQL
- Plugins
The Result
The refreshed site now positions Seeler as a premier, infrastructure-rich chemical services leader. Industrial buyers can easily navigate service divisions, comprehend available assets, access detailed logistics capabilities, and confidently engage with Seeler for end-to-end solutions. The digital experience now authentically mirrors Seeler’s scale, sophistication, and reliability.
