Seeler Industries

Case Overview

Seeler Industries is a Midwest-based provider of specialty, intermediate, and commodity chemicals. Operating from an expansive 87-acre terminal in Joliet, IL, they deliver comprehensive services- chemical distribution, toll blending, lab testing, logistics, packaging, storage, and custom-made facility options- serving industrial clients with precision and scalability.

Involvement

  • Web Strategy & Content Structuring
  • Industrial Chemical Services / B2B Sector
  • WordPress + Responsive, Professional Design
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The Brief

Seeler needed a digital platform that could clearly communicate their multifaceted industrial capabilities- ranging from chemical blending and lab services to complex logistics and packaging solutions. The site also needed to underscore their massive infrastructure and trust signals, including rail, barge, storage, and terminal operations.

Our Approach

We carefully structured the site to prioritize gentle guidance and informed choice. Key components include:

  • We structured the site around Seeler’s core service areas for clarity and impact:
  • Chemical Distribution: Highlighted outsourcing, formulation, and quality control backed by NACD standards.
  • 3 Rivers Terminal: Showcased massive storage (3,000–60,000 gal tanks), blending, packaging, and multimodal transport (rail, truck, barge).
  • Lab Services: Emphasized on-site testing reliability for product verification.
  • Logistics & Warehousing: Explained handling of raw materials via drums, totes, railcars, with options for build-to-suit facilities.
  • Facility scale, processes, and equipment (e.g., 27 blending tanks, heated warehouse space, bridge scales) were foregrounded to communicate operational depth and professionalism.

Tools Used

WordPress Responsive design tailored for both desktop and mobile users

The Results

The refreshed site now positions Seeler as a premier, infrastructure-rich chemical services leader. Industrial buyers can easily navigate service divisions, comprehend available assets, access detailed logistics capabilities, and confidently engage with Seeler for end-to-end solutions. The digital experience now authentically mirrors Seeler’s scale, sophistication, and reliability.


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Service Provided

  • Brand-driven UX and site architecture
  • Education-focused content planning
  • Responsive design implementation on WordPress

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