Case Overview
PDR Pro Clean delivers fast, professional, and reliable residential and commercial restoration services across the New York area. From emergency water and fire damage cleanup to mold and biohazard remediation, their technicians combine advanced techniques with compassionate care- empowering clients to breathe easier in times of crisis.
Involvement
- Website Strategy & Messaging
- Disaster Restoration & Cleanup Services
- WordPress + Responsive Design
The Brief
The goal was to present PDR Pro Clean as a responsive, trustworthy partner in property recovery. Their website needed to clearly showcase their full service range- disaster restoration, mold remediation, biohazard cleanup- while highlighting their reliability, fast response, and quality workmanship. Information also had to be easy to navigate and convert visitors into inquiries through "Request a Quote" calls-to-action.

Our Approach
We carefully structured the site to prioritize gentle guidance and informed choice. Key components include:
- We focused the design on urgency, clarity, and customer reassurance:
- Prominent “Request a Quote” button placed near header imagery and service listings.
- Streamlined navigation featuring core service categories like Disaster Restoration, Water Damage, Mold Remediation, Fire Damage, Biohazard Cleanup, and Content Restoration.
- Clean, empathetic messaging such as: “We Clean, You Relax – Professional, reliable, and spotless results every time!” to communicate both competence and care.
- Display of trust-building metrics like “0+ Cleanings,” “0+ Happy Clients,” and “0% Client Satisfaction” (placeholders on current site).
- Integration of authentic client testimonials to add emotional resonance.
Tools Used


The Results
The revamped website now positions PDR Pro Clean as a responsive and trusted restoration partner. Visitors immediately recognize the full range of services, feel reassured by caring messaging, and can easily request assistance when they need it most. The site beautifully mirrors PDR’s blend of technical skill and customer-first philosophy.
Know More About Web Development
Service Provided
- Brand-driven UX and site architecture
- Education-focused content planning
- Responsive design implementation on WordPress