Case Overview
NYC Birth Village is a warm, New York City–based doula agency founded by Karla and Narchi- two experienced birth and postpartum doulas. With a decade of combined experience, they created a compassionate, evidence-based support community for families of all backgrounds and birth experiences, offering personalized guidance through pregnancy, labor, and postpartum transitions.
Involvement
- Full-Service Web Strategy & Content Structure
- Web Design
- Professional Doula Agency / Birth & Postpartum Support
- WordPress + Responsive, Compassion-Driven Design
The Brief
NYC Birth Village needed a digital home that clearly communicates their core values: warmth, inclusivity, and evidence-based practice. The site should showcase their range of offerings- from birth and postpartum doula packages to private and group classes- and establish credibility while making it simple for expectant parents to get informed, book support, or connect with trusted
referrals.
Our Approach
We carefully structured the site to prioritize gentle guidance and informed choice. Key components include:
- Highlighted core offerings: Birth Support (including prenatals and postpartum check-ins),Postpartum & Overnight Care, and Private & Group Classes- each with transparent pricing and compassionate descriptions.
- Featured co-founder stories- and credible, heartfelt credentials- to deepen personal connection and authority.
- Designed clear paths for Contact & Booking, including class signups, doula consultations, and visual emphasis on employer-benefit support like Carrot or Progyny.
- Included FAQs and “Questions to Ask Doulas” guides to educate visitors and encourage confidence in selecting the right support.
- Wove real testimonials into the layout- creating emotional resonance and community, such as “They eased our anxiety through their professionalism, knowledge, and passion.”
- Wove real testimonials into the layout- creating emotional resonance and community, such as “They eased our anxiety through their professionalism, knowledge, and passion.”
Tools Used
WordPress
Responsive design tailored for both desktop and mobile users The Results
The refreshed site now mirrors NYC Birth Village’s soul: a professional doula agency where clarity, comfort, and compassion meet. Visitors are guided effortlessly to understand services, explore support styles, and take confident action- whether booking a session, enrolling in a class, or accessing helpful resources. The experience now reflects their community-first values and trusted
expertise.
Service Provided
- Brand-driven UX and site architecture
- Education-focused content planning
- Responsive design implementation on WordPress