If your business is generating leads but revenue growth still isn’t happening, the issue usually isn’t your product or advertising spend. In many B2B businesses, the real problem is sales and marketing misalignment. When sales and marketing teams aren’t aligned, lead management becomes weak, follow-ups are missed, conversion rates drop, and overall customer acquisition suffers.
The real pain
Marketing teams put in serious effort to generate leads through digital ads, websites, and marketing campaigns. Yet sales teams often push back with the same concern: “These leads aren’t good quality.”
The real problem is the missing feedback loop between sales and marketing. Marketing has no visibility into which leads convert, while sales lacks insight into which campaigns generate quality inquiries. This sales and marketing misalignment leads to delayed follow-ups, unclear accountability, lower conversion rates, and ongoing revenue leakage.
Who faces this problem most?
This disconnect is common in:
- Digital agencies managing multiple lead sources.
- B2B companies with long sales cycles.
- Education providers handling high inquiry volumes.
How Salesforce fixes the gap.
Salesforce creates one shared system where marketing and sales work together.
- Lead source tracking shows exactly where every lead comes from
- Campaign attribution reveals which campaigns generate real revenue
- Marketing–sales handoff visibility ensures no lead is ignored or delayed
At Avion Technology, we help small and mid-sized businesses implement Salesforce in a way that is practical, scalable, and aligned with real sales goals. Our Salesforce services are designed to improve visibility, accountability, and conversions—not just dashboards.
You’re tired of wasted leads and missed revenue? for more contact us.
Contact No. : +1 (224) 209-9860
Frequently Asked Questions (FAQ)
1. How do we ensure marketing leads are aligned with the sales process?
A. By defining shared lead criteria, tracking behavior, and maintaining continuous feedback between teams.
2. When should a lead be passed from marketing to sales?
A. When the lead meets qualification rules, shows intent, and is ready for direct sales follow-up.
3. How can we use Salesforce to track the ROI of our marketing campaigns?
A. By connecting campaigns to leads, opportunities, and closed revenue within Salesforce reports.
4. How do we ensure data quality in Salesforce?
A. By enforcing validation rules, regular data cleanups, and consistent user data entry practices.
