DIY SEO for small businesses in Chicago has become more important than ever. Whether you’re running a local shop or offering services online, search engine optimization (SEO) helps your business get found by people who are actively searching for what you offer.
At Avion Technology in Schaumburg, Illinois, we know how overwhelming digital marketing can be. That’s why we’ve compiled these DIY SEO strategies that are simple, effective, and designed specifically for Chicagoland small businesses.
1. Start with Google My Business (Now Google Business Profile)
If you haven’t claimed your Google Business Profile, you’re missing out on one of the easiest ways to rank in local search results.
Here’s what you can manage through Google Business:
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Business description
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Hours of operation
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Contact and location details
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Direct link to your website
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Customer reviews
2. DIY SEO Starts with On-Page Keyword Optimization
Your website’s content should naturally include targeted keywords. Start with a focus keyword like “Chicago SEO for small businesses” and make sure it appears in the following key areas:
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Title tag
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Meta description
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Header tags (H1, H2)
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Image alt text
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Throughout the page content
Useful Keyword Tools:
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Keyword Surfer (free Chrome extension)
3. Mobile Optimization Is a Must
Did you know that most of users search for services from their phones? Whether you’re using WordPress, Shopify, or a custom platform, mobile responsiveness is critical.
Here’s what to do:
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Use a responsive theme
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Avoid pop-ups that block content
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Optimize font size and button spacing
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Test your site on Google’s Mobile-Friendly Test
A mobile-friendly website not only improves user experience but also boosts your Google search rankings, especially in mobile searches.
4. Measure Your SEO Efforts with Google Analytics
Google Analytics is your best friend when doing DIY SEO. It helps you understand:
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Which pages bring the most traffic
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Where your users are coming from (organic, social, direct)
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How long they stay on your site
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What pages have high bounce rates
5. Improve Page Speed to Reduce Bounce Rate
Site speed isn’t just about convenience—it’s a Google ranking factor. More than 50% of users abandon a site if it takes more than three seconds to load. Slow websites result in lost leads and lower search rankings.
Speed Up Your Site By:
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Using a Content Delivery Network (CDN)
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Installing caching plugins (like WP Rocket for WordPress)
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Compressing images and minimizing code
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Running a Google PageSpeed Insights report
Scale with Confidence—Start with a Free Strategy Session
You don’t need a massive marketing budget to start seeing meaningful results. These DIY SEO strategies are a great first step—but if you’re ready to accelerate your growth, it’s time to bring in a partner who understands your goals. At Avion Technology, we help small to mid-sized businesses turn traffic into leads and leads into loyal customers. Whether you need a fully optimized website, advanced SEO, or custom digital solutions, our team is here to help you scale with confidence.
Ready to grow? Contact Avion Technology today for a free strategy session and see how we can elevate your online presence.
