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Gap Score

Case Overview

GAPScore (Green Assessment Potential Score) is a web-based green certification platform that guides homeowners and real estate professionals through a structured evaluation of a single-family home's sustainability features. It offers training, surveys, and personalized report generation to help advance energy efficiency and environmental responsibility. Homepage tagline: “Stewardship starts when you verify the Green in your Existing Single Family Home Property.”

Involvement

  • Web Strategy & UX Design
  • Sustainability / Real Estate Tech Sector
  • WordPress + Intuitive, Training-focused UX
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The Brief

GAPScore required an engaging, accessible online platform to empower users to assess, certify, and enhance their homes’ green credentials. The site needed to guide users through verifier training, self-assessment surveys, and report access- with options for both paid and free access via a promotional code.

Our Approach

We carefully structured the site to prioritize gentle guidance and informed choice. Key components include:

  • Clear Navigation: Organized into key sections-raining, Survey, and Report Documents-to help users easily follow the certification process.
  • Training Access: Prominently featured verifier certification via a one-time $50 video training session. Core messaging: “Become a GAPScore Certified Verifier now.”
  • Free Entry Option: Emphasized inclusivity with a free registration prompt using the code EPA24 for homeowners.
  • Reporting Functionality: Clarified the purpose and flexibility of downloadable reports- useful in-home marketing, rental listings, and lending contexts-and stressed that recommendations are meant to guide sustainable improvements, not serve as final building diagnostics.

Tools Used

WordPress Responsive design tailored for both desktop and mobile users

The Results

The refreshed site now clearly empowers homeowners and verifiers to embark on a purpose-driven sustainability journey. Users are guided step-by-step through training, surveying, and downloading reports-whether they’re joining via paid certification or accessing free entry. The platform now lives up to its mission: making green home verification accessible, credible, and actionable.


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