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Math Fact Fluency

Case Overview

Math Fact Fluency Playground is a membership-based platform for K–5 educators founded by Dr. Nicki Newton (Newton Education Solutions). It offers research-grounded, ready-to-use resources like flashcards, games, posters, and mini-courses designed to help students achieve automatic recall of basic math facts with conceptual understanding.

Involvement

  • Web Strategy & Content Architecture
  • Educational Resource Platform (K–5 Math Fluency)
  • WordPress + Responsive UX Design
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The Brief

Math Fact Fluency Playground needed a vibrant and easy-to-navigate site to deliver educator-ready printables and digital content. It aimed to make fluency instruction simple, engaging, and rooted in research-while offering seamless access to downloads, mini-courses, and training via membership.

Our Approach

We carefully structured the site to prioritize gentle guidance and informed choice. Key components include:

  • Membership Focus: Developed a clear tiered layout featuring Join Today, “Make It Happen!”, and educator-focused prompts to encourage membership sign-ups.
  • Content Organization: Structured into intuitive categories: grade level (K–5), topics (addition, multiplication, place value, fluency progressions), and content types (blogs, videos, podcasts, webinars).
  • Resource Showcases: Highlighted game tools like anchor charts, mini-books, number frames, and storytelling mats to support multi-modal fluency learning.
  • Educator Credibility: Featured testimonials from school leaders and mathematics coaches praising aggregated resources and implementation support.
  • Research & Authority: Emphasized Dr. Nicki’s background in K–8 math education and research, reinforcing the platform’s academic credibility.

Tools Used

WordPress Responsive design tailored for both desktop and mobile users

The Results

The revamped site now acts as a trusted, educator-first hub for teaching math fact fluency. It empowers teachers to access rigorous, engaging materials on demand-ready for print or screen use. The platform’s structure, tone, and content now clearly reflect Dr. Nicki’s mission to help all students become fluent, confident mathematicians.


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