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Category: Digital Marketing

How Small Businesses In Chicago Can Keep The Marketing Funnel Updated

A marketing funnel is a series of the period that guide a prospect into becoming a customer. These stages range from a prospect’s first interaction with your company to their purchase decision. There are four primary marketing funnel stages: Awareness, Interest, Desire, and Action. The Benefits of Having a Marketing Funnel: • Streamline the customer… Continue reading How Small Businesses In Chicago Can Keep The Marketing Funnel Updated

Outdo Your Competitors By Using These Customer Engagement Tricks

The right customer engagement strategies can significantly affect your business conclusion. These action plans will result in a better customer experience and higher customer retention rates and help you outdo your competitors by using these customer engagement tricks. What is a Customer Engagement Strategy? A customer engagement plan of action organizes interactions and activities into… Continue reading Outdo Your Competitors By Using These Customer Engagement Tricks

Remembering 80-20 And How It Applies To Your Agency Business

An Italian economist named Pareto proposed the 80/20 rule. According to this rule, 80% of the results come from 20% of the efforts. When applied to the business world, the power means that only 80% of a company’s sales come from its 20% customer base. How Does the 80-20 Rule Work? This rule often indicates… Continue reading Remembering 80-20 And How It Applies To Your Agency Business

Keywords Which Will Get You The Best Results In The Chicagoland Area

Did you know that 80 percent of users use search engines to find local information? People use search engines to help them find businesses that offer the products or services they need. To appear at the top of these search engine results pages, you must amalgamate local keywords into your website to help you rank… Continue reading Keywords Which Will Get You The Best Results In The Chicagoland Area

UI/UX Trends For 2022 Which Your Small Digital Agency Should Contemplate

In 2022, if we are talking about UI and UX design. New unique websites and apps are created, new software for graphic designers is released, and creativity flows like a fountain. Top UI UX trends include exciting future things like metaverse, audio content, UX localization, etc. In this article side, we are looking at the… Continue reading UI/UX Trends For 2022 Which Your Small Digital Agency Should Contemplate

Google Analytics Indicators You Should Watch Out For

Google Analytics metrics are essential in any website. There are vital vitals, such as the KPIs (Key Performance Indicators), to monitor the success of websites. Some standard website KPIs (Key Performance Indicators) include the number of visits, bounce rate, dwell time, conversion actions, geography, and more. In this Blog, we’ll cover the 10 Google Analytics… Continue reading Google Analytics Indicators You Should Watch Out For

What’s Trending in the Lead Gen Space in Chicagoland

Looking back at the past decade in marketing, you can get an idea of how fast things are moving. Trends have come and gone, and some have changed how lead generation works. Lead generation is generally a very labor-intensive and time-consuming process. For that, Lead generation experts in Chicago have the best tools and technology… Continue reading What’s Trending in the Lead Gen Space in Chicagoland

Easy DIY SEO Strategies you can use for your Chicagoland Small Business

Search Engine Optimization (SEO) is a long-term process that helps a website rank high-rise in search engine results pages (SERPs). The sooner you begin your DIY SEO optimization efforts, the sooner you’ll receive organic, targeted keywords from potential customers and clients. These are top tips for small businesses that want to improve their search rankings:… Continue reading Easy DIY SEO Strategies you can use for your Chicagoland Small Business

How Much Should Agency Margins Really Be

Setting a reasonable gross profit target is the first step toward your marketing agency’s success. It can assist you in strategically pricing your marketing services, tracking how well you use your company’s resources to deliver your services, and assessing your sales and marketing expenses. Setting a goal, on the other hand, is insufficient. You must… Continue reading How Much Should Agency Margins Really Be

Tips for Slaying Your Agency Competition

Top 5 tips for slaying your agency competition In today’s economic situation, freelancers and small studios will have to fight harder than ever to stay afloat. How do you overcome such tough competition? How do you stay a notch up from the crowd and ensure you receive the business? There are numerous strategies to outperform… Continue reading Tips for Slaying Your Agency Competition